Herd
How to Change Mass Behaviour by Harnessing Our True Nature
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Herd
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Narrado por:
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Dennis Holland
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De:
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Mark Earls
Acerca de esta escucha
Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal.
Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
To open the mind of the business listener, Herd provides a host of unusual examples and anecdotes, from Peter Kay to Desmond Tutu, Apple to UK sexual health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2009 Mark Earls (P)2010 Audible, Inc.Los oyentes también disfrutaron...
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- Versión completa
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General3.5 out of 5 stars 155
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- De: Hal Gregersen
- Narrado por: Rick Adamson
- Duración: 8 h y 45 m
- Versión completa
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General4.5 out of 5 stars 134
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Narración:4.5 out of 5 stars 116
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Historia4.5 out of 5 stars 115
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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2 out of 5 stars
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All you need is the title
- De Bob Jordy en 01-13-22
De: Hal Gregersen
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A Bigger Prize
- How We Can Do Better Than the Competition
- De: Margaret Heffernan
- Narrado por: Margaret Heffernan
- Duración: 15 h y 48 m
- Versión completa
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General4.5 out of 5 stars 40
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Narración:4.5 out of 5 stars 31
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Historia4 out of 5 stars 31
From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific, Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.
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5 out of 5 stars
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Margaret Heffernan is brilliant!
- De Eric Willingham en 06-09-16
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- De: Peter Sims
- Narrado por: John Allen Nelson
- Duración: 5 h y 2 m
- Versión completa
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General4 out of 5 stars 357
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Narración:4.5 out of 5 stars 286
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Historia4 out of 5 stars 284
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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4 out of 5 stars
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Useful approach, not for everyone
- De Tad Davis en 08-15-11
De: Peter Sims
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Originals
- How Non-Conformists Move the World
- De: Adam Grant, Sheryl Sandberg - foreword
- Narrado por: Fred Sanders, Susan Denaker
- Duración: 10 h y 1 m
- Versión completa
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General4.5 out of 5 stars 7,283
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Narración:4.5 out of 5 stars 6,180
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Historia4.5 out of 5 stars 6,155
With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
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2 out of 5 stars
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Interesting, but not science
- De Lloyd Fassett en 03-14-16
De: Adam Grant, y otros
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To Save Everything, Click Here
- The Folly of Technological Solutionism
- De: Evgeny Morozov
- Narrado por: Stephen Hoye
- Duración: 15 h y 59 m
- Versión completa
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General4 out of 5 stars 106
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Narración:4 out of 5 stars 88
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Historia4 out of 5 stars 87
In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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5 out of 5 stars
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The about face shift in view I've been looking for
- De McKane en 03-18-15
De: Evgeny Morozov
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
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General4.5 out of 5 stars 27,557
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Narración:4.5 out of 5 stars 23,417
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Historia4.5 out of 5 stars 23,270
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
- Versión completa
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General4 out of 5 stars 101
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Narración:4 out of 5 stars 91
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Historia4 out of 5 stars 91
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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2 out of 5 stars
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"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 81
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Narración:4 out of 5 stars 75
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Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Results
- Think Less. Achieve More.
- De: Jamie Smart
- Narrado por: Jamie Smart
- Duración: 8 h y 47 m
- Versión completa
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General4.5 out of 5 stars 23
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Narración:5 out of 5 stars 20
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Historia5 out of 5 stars 18
Life can be a bit overwhelming sometimes, right? It can be difficult to clear your mind of a million different anxieties and focus in on the one thing you need to get done. The best-selling author of Clarity and The Little Book of Clarity goes one step further with Results by using his Clarity Coaching Model to help you de-clog your mind so you can make better decisions, prioritize, and focus on achieving those important goals.
De: Jamie Smart
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 52
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Historia4.5 out of 5 stars 52
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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5 out of 5 stars
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Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
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Too Big To Know
- Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
- De: David Weinberger
- Narrado por: Peter Johnson
- Duración: 8 h y 2 m
- Versión completa
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General3.5 out of 5 stars 139
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Narración:4 out of 5 stars 110
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Historia4 out of 5 stars 109
We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.Yet this is the greatest time in history to be a knowledge seeker - if you know how.
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4 out of 5 stars
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Good to know ...
- De John B. Fisher en 01-24-12
De: David Weinberger
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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5 out of 5 stars
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Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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General3.5 out of 5 stars 128
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Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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Virus of the Mind
- The New Science of the Meme
- De: Richard Brodie
- Narrado por: Richard Brodie
- Duración: 4 h y 36 m
- Versión resumida
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General4.5 out of 5 stars 261
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Narración:4.5 out of 5 stars 174
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Historia4.5 out of 5 stars 173
Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives.
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2 out of 5 stars
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The "Memes Explain Everything" Meme.
- De Nelson Alexander en 02-20-10
De: Richard Brodie