
Hardcore Inventing
Invent, Protect, Promote, and Profit From Your Ideas
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Narrado por:
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Erik Synnestvedt
Acerca de esta escucha
Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.
©2009 Rob Yonover and Ellie Crowe (P)2013 Audible, Inc.Los oyentes también disfrutaron...
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Reseñas editoriales
Ever had a great idea but weren't sure what to do with it? Hardcore Inventing: Invent, Protect, Promote, and Profit from Your Ideas is a perfect mentor text for any aspiring inventor. Using the IP3 strategy, Robert Yanover and Ellie Crowe lay out the path to innovation and fortune, even explaining complicated ideas like intellectual property protection. Erik Synnestvedt performs this useful manual with aplomb. Synnestvedt is perfect, his orderly narration brings clarity and levity to this this how-to essential.
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Matchmakers
- The New Economics of Multisided Platforms
- De: Richard Schmalensee, David S. Evans
- Narrado por: John McLain
- Duración: 6 h y 53 m
- Versión completa
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- De Razi T. en 06-03-20
De: Richard Schmalensee, y otros
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Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
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The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
- Versión completa
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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Lo que los oyentes dicen sobre Hardcore Inventing
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Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- chris d beyer
- 04-02-20
Good information. Exactly what I was looking for.
I needed help determining of my widget was a patentable product. This gave me all the advice I needed for my next steps.
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- Jacob Stevens
- 04-16-21
Alright Book, Decent Information, Bad Narration
This is a decent book that does a good job at summarizing a lot of different invention, business, and entrepreneurial skills. I wouldn’t describe it as all encompassing, but it’s better than most. The real downside with this audible version is that it is extremely hard to listen too. The narrator has a robotic, stochastic voice that I found to be irritating. It seemed like other reviews didn’t mind, so it may be a personal preference, but I feel like a text to speak computer software would have been more human like than this narrator. It almost felt like every sentence was read and recorded separately, then cut back together in editing. I wouldn’t listen to it again, but if you have no experience with early stage business strategy or when and why to patent or trade mark, this is a good place to start for foundation knowledge.
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esto le resultó útil a 2 personas
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- Andrew Darlow
- 09-06-22
An outstanding book for inventors/founders
I thoroughly enjoyed this book. I’ve been studying the steps that many successful inventors take for over 15 years and I’ve licensed one of my ideas. However, I still have a lot to learn, and this book served as an excellent guide.
I particularly like all of the personal anecdotes from the author, like information about why one of his prototypes worked well and why another one didn’t. I also appreciate the many success stories from individuals who shared their experiences of licensing and venturing their products and ideas.
In my opinion, every inventor should add this to their must read list.
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- Danielle Bordenkircher
- 08-30-22
Great info
Learned some great things reading this book. A must read for ideas and best practices related to inventing and patenting, licensing, etc.
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- Octo
- 07-11-18
Useful with many excellent examples
I like this book. It was quite useful for me, since it containes excellent examples, with both positive and negative outcome.
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esto le resultó útil a 1 persona
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- Tony Wilborn
- 12-21-21
Awesome!
Awesome! Would like to hear more from good from beginning to the end, so would recommend 🤙🏼🤙🏼
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- Michael
- 06-17-19
Good solid information for aspiring inventors
I bought this book to fortify my product developing goals and am more than happy with the purchase. There are a lot of good insights from someone that obviously knows their way around the inventor space.
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- Silverback
- 05-02-13
Best Invention/Patent/Business Book I’ve Read
Would you listen to Hardcore Inventing again? Why?
Yes, there is a lot of useful advice.
Any additional comments?
This book is well written and narrated. To write a book on the invention process, is quite difficult. I have found that most of the books in this genera over simplify and over generalize the process. The authors beautifully blend practical real life stories with concepts of invention, patenting, and bringing your invention to market. This not only motivates the reader but also helps the reader understand the lessons for success.
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esto le resultó útil a 4 personas
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- Leslie
- 06-07-21
Great book, bad narration
This book does a great job of giving useful tips on developing ideas, protecting them, and marketing them. It references many useful resources and I could really see how an inventor could use this to help them get their product to market. The author is witty, writes very well, and provides insight.
The narrator, however, made listening to it an absolute chore. I would have turned it off if I wasn't determined to hear the content of the book. The narrator has a robotic cadence devoid of any emotion. Every story or joke was told without any inflection or warmth, which ruined the intended effect of the author. Additionally, the narrator's robotic reading was worsened by the moaning or groaning of the last syllable of every sentence. He made the ending syllable of almost every sentence two or three syllables long. I had to keep stopping and switching to music just to make it through.
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- SAUM-25
- 12-12-20
PRICELESS KNOWLEDGE.
A wealth of info pertaining inventions an patents.
Found more than what I expected.
Glad this book found me!
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