Guerrilla P.R. 2.0
Wage an Effective Publicity Campaign without Going Broke
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Narrado por:
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Tom Weiner
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De:
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Michael Levine
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The best book added to my library in over a year!
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Reseñas de la Crítica
Lo que los oyentes dicen sobre Guerrilla P.R. 2.0
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución5 out of 5 stars
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Historia2 out of 5 stars
- Dejan
- 06-15-16
Nothing "Guerrilla" About This Book
This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.
So the value you'll get from this book is:
1. Wisdom and perspective from a PR veteran.
2. Some low-budget PR tactics.
3. Occasional creative PR example.
4. Lots of useful, basic and common sense PR advice.
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esto le resultó útil a 3 personas
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Marcia Bent
- 03-02-22
Great content but it was a bit boring to listen to
The content was sound and it was very insightful. However, I found it a bit boring and laborious to finish listening to.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Blue777
- 04-12-21
Great book
Another great book by Michael Levine. I however prefered the book a A Branded World by him which got 5 stars.
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Total3 out of 5 stars
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Ejecución2 out of 5 stars
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Historia2 out of 5 stars
- J Rose
- 10-28-22
Outdated, but one’s valuable.
Published 2009. Outdated.
If you can look past the consistent flow of outdated information, you can learn the basics about PR and publicity. However, it’s probably wiser to find a different book or read the print book, so you can skip all the obviously outdated references.
This won’t actually help you save money, because the money saving techniques chapter is based on print. I doubt any journalist today wants to receive letters in the mail.
I chose 3*, since in 2009, it would’ve been a 5* book, vs a 1*.
Audible wants more words, so I’ll add: Personally, it annoyed me he said we’re living “in an ADHD world.” Since this was published, people have become aware that using this phrasing diminishes the struggles people with ADHD face. IT IS REAL, it is NOT something EVERYONE has. ADHD is about WAY more than distraction. That and the whole world doesn’t have a diagnosable condition.
I wish the author would revise the book for modern times, since he clearly knows what he’s doing. (And get a better narrator)
I recommend for people who have reading disabilities like me, so I have to use audiobooks.
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