
Get Different
Marketing That Can't Be Ignored!
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Narrado por:
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Mike Michalowicz
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De:
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Mike Michalowicz
Acerca de esta escucha
From Mike Michalowicz, best-selling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullshit method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
- Does it differentiate?
- Does it attract?
- Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.
This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Mike Michalowicz (P)2021 Penguin AudioLos oyentes también disfrutaron...
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Reseñas de la Crítica
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Powerful Framework - Wish it was written sooner!
- De Audible 'Reader' en 05-02-19
De: Ryan Levesque
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- De: Jeff Henderson, John C. Maxwell - foreword
- Narrado por: Jeff Henderson
- Duración: 5 h y 45 m
- Versión completa
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- De Keehsa en 03-03-20
De: Jeff Henderson, y otros
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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Mentor to Millions
- De: Kevin Harrington, Mark Timm
- Narrado por: Kevin Harrington, Mark Timm
- Duración: 5 h y 30 m
- Versión completa
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Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed - at work, at home, and in every area of life.
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Listen at 1.4x
- De Mark Fry en 09-26-20
De: Kevin Harrington, y otros
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The Mackay MBA of Selling in The Real World
- De: Harvey Mackay
- Narrado por: Tim Wheeler
- Duración: 8 h y 34 m
- Versión completa
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- De Eric en 12-12-11
De: Harvey Mackay
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All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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The Toilet Paper Entrepreneur
- The Tell-it-Like-it-is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll
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"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
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brilliantly unorthodox. intelligently uncouth.
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Surge
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- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
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To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.
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An entertaining and actionable read
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Lean Marketing
- More Leads. More Profit. Less Marketing
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Great Title & Goals - Didn't Deliver on Substance
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Why Startups Fail
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Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
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Shades of gray between startup failure and success
- De Greg Fisher en 04-04-21
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
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All In
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- Duración: 7 h y 39 m
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Mike Always Delivers
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The Toilet Paper Entrepreneur
- The Tell-it-Like-it-is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 4 h y 52 m
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"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
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brilliantly unorthodox. intelligently uncouth.
- De Jon en 10-07-13
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Surge
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- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 4 h y 48 m
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To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.
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An entertaining and actionable read
- De Tom Schwab en 06-27-16
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Lean Marketing
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Great Title & Goals - Didn't Deliver on Substance
- De Musekic en 06-10-24
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Why Startups Fail
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- De: Tom Eisenmann
- Narrado por: Robert Fass
- Duración: 10 h y 52 m
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Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
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Shades of gray between startup failure and success
- De Greg Fisher en 04-04-21
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The 1-Page Marketing Plan
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- De: Allan Dib
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- Duración: 6 h y 31 m
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
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- Narrado por: Oren Klaff
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Riveting. BLEW, MY, MIND
- De Justin en 09-19-19
De: Oren Klaff
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- De: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrado por: Hank Bannister
- Duración: 6 h y 11 m
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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Most Impactful book read since Rich Dad Poor Dad
- De Dan en 10-09-18
De: Russell Brunson, y otros
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 58 m
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- De Terence Fisher en 10-18-20
De: Russell Brunson
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- De: Joey Coleman
- Narrado por: Joey Coleman
- Duración: 9 h y 28 m
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Message tainted by using shady biz as examples
- De Amazon Customer en 04-25-19
De: Joey Coleman
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- De: Dan Martell
- Narrado por: Dan Martell
- Duración: 8 h y 4 m
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How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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… by micromanaging
- De John Bales en 02-23-23
De: Dan Martell
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Unscripted
- Life, Liberty, and the Pursuit of Entrepreneurship
- De: MJ DeMarco
- Narrado por: Scott Thomas
- Duración: 17 h y 33 m
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You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose. It is making more money before breakfast than you made for an entire week at your last job. It is a crazy expensive car parked in your garage, a victorious symbol that your dreams no longer sleep in fantasies, but are awake with reality.
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Making money, yeah. Cut the rant though.
- De Mary C. Dunford en 07-31-17
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
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This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
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Your Next Five Moves
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- Narrado por: Patrick Bet-David
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
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Game Changers
- What Leaders, Innovators, and Mavericks Do to Win at Life
- De: Dave Asprey
- Narrado por: Dave Asprey, Rick Adamson
- Duración: 11 h y 12 m
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The best-selling author of Head Strong and The Bulletproof Diet answers the question, “How can I kick more ass at life?” by culling the wisdom of world-class thought leaders, maverick scientists, and disruptive entrepreneurs to provide proven techniques for becoming happier, healthier, and smarter.
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Game Changers is game changing
- De Anwar S en 01-05-19
De: Dave Asprey
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10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- De: Dan Sullivan, Dr. Benjamin Hardy
- Narrado por: Dan Sullivan, Dr. Benjamin Hardy
- Duración: 9 h y 58 m
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Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
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Best Book of the year for me!!!
- De Trenton en 05-15-23
De: Dan Sullivan, y otros
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
Lo que los oyentes dicen sobre Get Different
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Matt Belyus
- 04-03-22
Great Marketing Help
I listened to this book at the perfect time. We are looking to step up our marketing to get to the next level. I just wrapped up some other great books, but Get Different will be a huge help in leveraging what I learned in the other books for more detail. Get Different will help get all of the hard work get noticed.
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- Jennifer Mastronardi
- 04-26-22
This book forces you to think different
Great book that reminds you it’s ok to be different when marketing your business
Mike is great
I highly recommend all his books
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- Toni
- 01-23-23
Outstanding!
Informative, actionable, fun, and easy to follow. I love the exercise in coming up with ways to sell stuff in your office or on your desk. It has helped spark new ideas for my own products!
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- Mary Ellen Heirigs
- 10-02-21
Awesome for business owners!
AWESOME , must read book!!! Every entrepreneur should listen and listen again to this book!
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- Jess B
- 10-10-21
If you own a business, market one, listen to this
listening to Mike's passion in itself is inspiring. Pair that with the actionable things and great insights in this book and you will be inspired to go get some sales, and not even feel creepy about it.
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- Jennifer Hess
- 09-09-22
Great Inspiration
This book ignited my marketing imagination. It's a great resource to get creative ideas flowing. I found myself jotting down several ideas as I listened along. Thank you Michael Michjhcdwacgtfcvhich!
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- Sarah Danielle Taraz
- 07-30-22
Thank you, goofy ingenious cousin!
If Brian Tracy has felt like an uncle over the years for me, always pumping us up and guiding with specific business wisdoms and life lessons, Mike is to me the energetic powerpunchy cousin you always want to have over. Because you always feel stronger, smarter, courageous and smiley by the time he leaves.
This is my third audiobook of Mike's. This is what I needed, a kindred spirit. I was getting worried that I was the only one in my 50's that still felt bouncy, goofy, and giddy, while still being serious about what's deep and authentic.
Thanks, man! Am happy to be filing in as your target market (Maria Ross was talking about you). Love from Tucson!
sT of WTS Mach 2
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- judy
- 04-06-23
A fav!
I am loving Mike Mich…. Books right now! Very entertaining with information I am out in place today! Not sure I am that marketing guru….but working on it!
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- The Empress of MS
- 11-01-22
Another great book from Mike M!!
I like having the hardcover copies to Mike's books so I can listen to the audio version and take notes in the book. He has so many great thoughts and ideas that are out of the box for growing my mentoring business.
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- Kevin Douglas Porter
- 06-16-22
Mike Does a Great Job
Mike offers good advice and does a great job showing what it takes to get out of the rut of doing the same old thing. He provides relevant examples, and the audiobook version is very engaging. I appreciate his honesty, and it’s obvious his heart is in the right place. Thanks for the great content Mike
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