Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
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Data-Driven Marketing
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Narrado por:
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Jim Meskemin
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De:
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Mark Jeffery
Acerca de esta escucha
Named best marketing book of 2011 by the American Marketing Association.
How organizations can deliver significant performance gains through strategic investment in marketing.
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and internet marketing. Based on new research from the Kellogg School of Management, this audiobook is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
- Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
- In-depth discussion of the 15 key metrics every marketer should know
- Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nissan, Philips, Sony, and many other firms
- Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
- In-depth examples of how to apply the principles in small and large organizations
- Free downloadable ROMI templates for all examples given in the audiobook
With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2010 Mark Jeffery (P)2012 Audible, Inc.Los oyentes también disfrutaron...
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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General4 out of 5 stars 96
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Narración:4 out of 5 stars 85
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Historia4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- De: Suman Sarkar
- Narrado por: Christopher Lane
- Duración: 5 h y 32 m
- Versión completa
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General4 out of 5 stars 250
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Narración:4.5 out of 5 stars 212
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Historia4 out of 5 stars 209
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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4 out of 5 stars
-
informative but dry
- De Justin en 01-01-18
De: Suman Sarkar
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
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General4 out of 5 stars 191
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Narración:4.5 out of 5 stars 165
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Historia4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
-
Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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General4 out of 5 stars 110
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Narración:4 out of 5 stars 88
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Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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General4.5 out of 5 stars 241
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Narración:4.5 out of 5 stars 192
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Historia4.5 out of 5 stars 191
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
-
Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 306
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Narración:4.5 out of 5 stars 243
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Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 91
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Narración:4.5 out of 5 stars 81
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Historia4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,202
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Narración:4.5 out of 5 stars 1,009
-
Historia4.5 out of 5 stars 1,004
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 191
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Narración:4.5 out of 5 stars 150
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Historia4.5 out of 5 stars 150
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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3 out of 5 stars
-
doesnt teach you much
- De Kenneth en 06-07-20
De: Michael A. Cusumano, y otros
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Competing on Analytics
- The New Science of Winning
- De: Thomas H. Davenport, Jeanne G. Harris
- Narrado por: L. J. Ganser
- Duración: 10 h y 50 m
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General4.5 out of 5 stars 91
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Narración:4.5 out of 5 stars 76
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Historia4 out of 5 stars 77
From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities - they're now driving their competitive strategies based on data-driven insights. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry.
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2 out of 5 stars
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Uncompelling
- De Team Larkin en 10-14-18
De: Thomas H. Davenport, y otros
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- De: Mark Roberge
- Narrado por: Robert Feifar
- Duración: 6 h y 24 m
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General4.5 out of 5 stars 61
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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5 out of 5 stars
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Incredible
- De Serena Larkin en 08-29-24
De: Mark Roberge
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Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- De: Marc Benioff, Carlye Adler
- Narrado por: Ax Norman
- Duración: 7 h y 54 m
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General4.5 out of 5 stars 141
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Narración:4.5 out of 5 stars 122
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Historia4.5 out of 5 stars 122
How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
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5 out of 5 stars
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Inspirational
- De Anonymous User en 07-29-20
De: Marc Benioff, y otros
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Purple Cow
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 3,637
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Narración:4.5 out of 5 stars 2,839
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Historia4.5 out of 5 stars 2,826
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
-
3 out of 5 stars
-
!!!! Good !!!!! Should be a chapter, not book!!
- De Phillip en 06-25-12
De: Seth Godin
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,932
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Narración:4.5 out of 5 stars 1,600
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Historia4.5 out of 5 stars 1,596
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
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Marketing 4.0
- Moving from Traditional to Digital
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Jonathan Todd Ross
- Duración: 4 h y 48 m
- Versión completa
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General4.5 out of 5 stars 127
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Narración:4.5 out of 5 stars 100
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Historia4.5 out of 5 stars 100
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
- De mathew chandy en 09-10-19
De: Philip Kotler, y otros
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Competing on Analytics
- The New Science of Winning
- De: Thomas H. Davenport, Jeanne G. Harris
- Narrado por: L. J. Ganser
- Duración: 10 h y 50 m
- Versión completa
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General4.5 out of 5 stars 91
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Narración:4.5 out of 5 stars 76
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Historia4 out of 5 stars 77
From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities - they're now driving their competitive strategies based on data-driven insights. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry.
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2 out of 5 stars
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Uncompelling
- De Team Larkin en 10-14-18
De: Thomas H. Davenport, y otros
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- De: Mark Roberge
- Narrado por: Robert Feifar
- Duración: 6 h y 24 m
- Versión completa
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General4.5 out of 5 stars 61
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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5 out of 5 stars
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Incredible
- De Serena Larkin en 08-29-24
De: Mark Roberge
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Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- De: Marc Benioff, Carlye Adler
- Narrado por: Ax Norman
- Duración: 7 h y 54 m
- Versión completa
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General4.5 out of 5 stars 141
-
Narración:4.5 out of 5 stars 122
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Historia4.5 out of 5 stars 122
How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
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5 out of 5 stars
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Inspirational
- De Anonymous User en 07-29-20
De: Marc Benioff, y otros
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Purple Cow
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 3,637
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Narración:4.5 out of 5 stars 2,839
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Historia4.5 out of 5 stars 2,826
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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3 out of 5 stars
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!!!! Good !!!!! Should be a chapter, not book!!
- De Phillip en 06-25-12
De: Seth Godin
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,932
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Narración:4.5 out of 5 stars 1,600
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Historia4.5 out of 5 stars 1,596
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
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Marketing 4.0
- Moving from Traditional to Digital
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Jonathan Todd Ross
- Duración: 4 h y 48 m
- Versión completa
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General4.5 out of 5 stars 127
-
Narración:4.5 out of 5 stars 100
-
Historia4.5 out of 5 stars 100
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
-
5 out of 5 stars
-
exceptional
- De mathew chandy en 09-10-19
De: Philip Kotler, y otros
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- De: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrado por: Graham Rowat
- Duración: 6 h y 53 m
- Versión completa
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General4.5 out of 5 stars 14
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Narración:4.5 out of 5 stars 14
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Historia4.5 out of 5 stars 14
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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5 out of 5 stars
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The technological side of AI marketing
- De John (Yue) Zhang en 02-12-24
De: A.K. Pradeep, y otros
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Lean Analytics
- Use Data to Build a Better Startup Faster
- De: Alistair Croll, Benjamin Yoskovitz
- Narrado por: Daniel Henning
- Duración: 12 h y 47 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:5 out of 5 stars 38
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Historia4.5 out of 5 stars 37
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
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3 out of 5 stars
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Very B2C focused
- De Jon en 07-16-22
De: Alistair Croll, y otros
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No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
- De: Dan S. Kennedy
- Narrado por: Shawn Compton
- Duración: 9 h y 20 m
- Versión completa
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General4.5 out of 5 stars 257
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Narración:4.5 out of 5 stars 223
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Historia4.5 out of 5 stars 223
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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1 out of 5 stars
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Politically Charged + Trump Supporter
- De ds en 06-28-19
De: Dan S. Kennedy
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
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General4.5 out of 5 stars 385
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Narración:4.5 out of 5 stars 329
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Historia4.5 out of 5 stars 325
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
-
recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
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How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
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General4.5 out of 5 stars 426
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Narración:4 out of 5 stars 361
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Historia4.5 out of 5 stars 356
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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1 out of 5 stars
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WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
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Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
- Duración: 8 h y 19 m
- Versión completa
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General4.5 out of 5 stars 60
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Narración:5 out of 5 stars 59
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Historia4.5 out of 5 stars 59
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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2 out of 5 stars
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Great Title & Goals - Didn't Deliver on Substance
- De Musekic en 06-10-24
De: Allan Dib
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Marketing 6.0
- The Future Is Immersive
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Graham Rowat
- Duración: 5 h y 40 m
- Versión completa
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General4 out of 5 stars 4
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Narración:4.5 out of 5 stars 4
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Historia4 out of 5 stars 4
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
De: Philip Kotler, y otros
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The Secrets of Closing the Sale
- Included Bonus: Selling with Emotional Logic
- De: Zig Ziglar, Tom Ziglar
- Narrado por: Zig Ziglar, Tom Ziglar
- Duración: 17 h y 1 m
- Grabación Original
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General5 out of 5 stars 2,072
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Narración:5 out of 5 stars 1,790
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Historia5 out of 5 stars 1,778
Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!
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5 out of 5 stars
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Zig Ziglar debunks all the myths holding you back from closing the sale
- De Steph Earley en 08-01-16
De: Zig Ziglar, y otros
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- De: Tom McMakin, Doug Fletcher
- Narrado por: Barry Abrams
- Duración: 6 h y 34 m
- Versión completa
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General4.5 out of 5 stars 98
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Narración:4.5 out of 5 stars 83
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Historia4.5 out of 5 stars 81
How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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3 out of 5 stars
-
Wish for more depth
- De Michael en 10-18-19
De: Tom McMakin, y otros
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,916
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Narración:4.5 out of 5 stars 5,837
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Historia4.5 out of 5 stars 5,800
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,137
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Narración:5 out of 5 stars 4,424
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Historia5 out of 5 stars 4,369
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 731
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Narración:4.5 out of 5 stars 571
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Historia4.5 out of 5 stars 563
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
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Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
Lo que los oyentes dicen sobre Data-Driven Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Sean
- 10-27-23
Good wealth of knowledge, but I would have preferred the PDF be presented in a more digestible way, sort of like an infographic that you say in today's marketing. Instead, it is just sort of a mash up..
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 08-06-24
Nice book but without Whispesync
If you are looking for immersive version this book is not for you. I bought audible and readable in order to have this feature but it does not support so t write this comment for the future clients to not waste their money
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Patrick
- 10-18-20
Dated but contains solid information
Some of the information is a but dated and the text doesn't translate well for an audio book. But the fundamentals of the book are solid.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kindle Customer
- 09-24-21
very insightful
"the leading marketers invest in branding and infrastructure" will forever be a practice now.
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