Culturematic
How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
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Culturematic
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Narrado por:
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Dan John Miller
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De:
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Grant McCracken
Acerca de esta escucha
A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.
Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.
In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.
For the traditional producers of culture - the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D - this book will inspire new innovation and creativity. For the emerging producers of culture - the digital players - this book will serve as a practical handbook. Culturematic: our app for creating the world anew.
©2012 Grant McCracken (P)2012 Brilliance Audio, Inc.Los oyentes también disfrutaron...
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We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
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5 out of 5 stars
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an 8h infomercial for YouTube
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More besides!! A beautiful view on culture and its importance
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What disappointed you about Culturematic?
The guy literally cannot define what a culturematic is for the first 2 hours of the book despite that being the whole idea of the book.
Terrible, repetitive, and boring.
Would you ever listen to anything by Grant McCracken again?
NoWhat didn’t you like about Dan John Miller’s performance?
Drab, dull delivery.What reaction did this book spark in you? Anger, sadness, disappointment?
Anger that I spent money on this piece of crap. Disappointment that I needed to find something new to listen to this week at the gym.Any additional comments?
Avoid it like the plague.
Don't Waste Your TIme
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