Culturematic
How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
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Culturematic
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Narrado por:
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Dan John Miller
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De:
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Grant McCracken
Acerca de esta escucha
A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.
Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.
In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.
For the traditional producers of culture - the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D - this book will inspire new innovation and creativity. For the emerging producers of culture - the digital players - this book will serve as a practical handbook. Culturematic: our app for creating the world anew.
©2012 Grant McCracken (P)2012 Brilliance Audio, Inc.Los oyentes también disfrutaron...
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We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn’t go back. Build for Tomorrow is designed to accelerate that process—to help you lessen your panic, adapt faster, define the new normal, and thrive going forward. And it arrives as we all, in some way, have felt a shift in our lives.
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5 out of 5 stars
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Jason tells great stories in his own voice
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We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
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5 out of 5 stars
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This is a very, very good book.
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General4.5 out of 5 stars 81
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Narración:4.5 out of 5 stars 73
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In the past 10 years, the Internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.
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2 out of 5 stars
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an 8h infomercial for YouTube
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Lo que los oyentes dicen sobre Culturematic
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Roshan Abbas
- 02-08-23
More besides!! A beautiful view on culture and its importance
Grant captures the culture Marcus of our generation. I wish he had kept an annual update for us to look at new culturematics too. The audio is performed well and it is engaging and entertaining.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Jon Lee
- 08-13-12
Don't Waste Your TIme
What disappointed you about Culturematic?
The guy literally cannot define what a culturematic is for the first 2 hours of the book despite that being the whole idea of the book.
Terrible, repetitive, and boring.
Would you ever listen to anything by Grant McCracken again?
No
What didn’t you like about Dan John Miller’s performance?
Drab, dull delivery.
What reaction did this book spark in you? Anger, sadness, disappointment?
Anger that I spent money on this piece of crap. Disappointment that I needed to find something new to listen to this week at the gym.
Any additional comments?
Avoid it like the plague.
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