Critical Accountability

How to Hold Sales Teams to the Highest Standard Without Micromanaging or Losing Talent

De: Jordan Keller

Narrado por: Virtual Voice

Most sales leaders struggle with accountability—not because they don’t want it, but because they don’t know how to enforce it without creating fear, resentment, or resistance.

Critical Accountability is the playbook for sales leaders who refuse to tolerate mediocrity but also don’t want to micromanage. It’s about setting high standards that stick, building systems that force alignment, and leading teams that self-regulate performance.

In this book, you’ll learn:

• The real reason sales teams resist accountability (and how to fix it).
• How to diagnose underperformance correctly—is it skill, will, or system?
• The Critical Conversation Framework that eliminates excuses and forces ownership.
• How to deal with difficult people—from chronic excuse-makers to culture killers.
• The three-strike system for handling resistance without dragging out the process.
• How to make accountability permanent so leadership doesn’t have to enforce it manually.

This isn’t another generic leadership book. It’s a tactical, no-fluff guide for leaders who demand results.
If you’re tired of chasing sales reps, repeating the same conversations, and watching underperformance go unchecked, Critical Accountability will show you how to fix it—fast.