Cracked It!

How to Solve Big Problems and Sell Solutions like Top Strategy Consultants

De: Bernard Garrette, Corey Phelps, Olivier Sibony

Narrado por: Daniel Henning

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn't come naturally and we haven't been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We're quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn't obvious to our audience.

How can we do it better?

In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help listeners tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide listeners through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.

Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.

©2018 Bernard Garette, Corey Phelps, Olivier Sibony (P)2019 Recorded Books

It's was Text for my Harvard class

I took Management Consulting and this book was the foundation for how we were to present and execute on a given case study by our professor. This will now be my blueprint moving forward for me.

More like a class from college

I tried to passively listen to this book but it was very difficult for me to assimilate the information. I got the most out of it by purchasing a hardback cover copy of the book and reading along and looking at the illustrations. I think this one might be better as a paper book with a Audio as a supplement to help you read. Tons of great information here and one I’ve already had to re-read multiple times to make sure I understand and fully grasp the information.

Great Journey for a beginner in Consultancy Services

It is a great starting point for a person that wants to learn methods and strategies to be a solid consultant

very informative. excellent review

an outstanding review for seasoned professional business managers. a great primer for those movi g up the ranks in business management

CHOPPY Narration

I had to read this book for work, so I decided to listen to it so I could multitask. The narration is extremely choppy and painful to ensure for this many hours. I wish I would’ve purchased a hard copy instead.