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Costovation
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Narrado por:
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Van Tracy
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Wow your customers...with "less."
Cut costs - it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?
Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness - it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer Picard sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost sharing to simplifying products and turning waste into new offerings, listeners learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.
Charts and checklists available in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2018 Stephen Wunker and Jennifer Luo Law (P)2018 Thomas NelsonLos oyentes también disfrutaron...
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General4.5 out of 5 stars 91
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Narración:4.5 out of 5 stars 81
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
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A must read for start ups
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Historia4.5 out of 5 stars 297
Disciplined Entrepreneurship: 24 Steps to Success Will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product.
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2 out of 5 stars
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This book is impossible to listen to (reader)
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De: Bill Aulet
Lo que los oyentes dicen sobre Costovation
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Chad
- 11-14-18
Interesting listen....
I liked this book a lot as it’s approach to simplifying things for customers, your operation and employees actually makes the customer experience even better. Probably nothing revolutionary in this book, but I enjoyed the examples, insight and reminders of how great lean and simple is. #Business #Simplicity #Tagsgiving #Sweepstakes
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Edmund Addai
- 02-17-22
Everything you expected and more
Amazing Book on Different ways Business have innovated and a great tool to help analyze your own business through a new set of lenses.
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