Choice Hacking
How to Use Psychology and Behavioral Science to Create an Experience that Sings
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Choice Hacking
Compra ahora por $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Jennifer Imai
Acerca de esta escucha
What if you could use Nobel prize-winning science to predict the choices your customers will make?
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.
©2020 Jennifer Clinehens (P)2020 Jennifer ClinehensLos oyentes también disfrutaron...
-
Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- De: Will Guidara
- Narrado por: Will Guidara
- Duración: 8 h y 37 m
- Versión completa
-
General5 out of 5 stars 3,468
-
Narración:5 out of 5 stars 3,112
-
Historia5 out of 5 stars 3,112
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
-
5 out of 5 stars
-
A Stratification What it Means to Be of Service
- De Amazon Customer en 10-31-22
De: Will Guidara
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- De: Oren Klaff
- Narrado por: Stephen Bowlby
- Duración: 6 h y 14 m
- Versión completa
-
General5 out of 5 stars 460
-
Narración:5 out of 5 stars 388
-
Historia5 out of 5 stars 384
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
-
3 out of 5 stars
-
the theory is there, but the stories miss
- De Mike Pistentis en 10-29-23
De: Oren Klaff
-
Algorithms to Live By
- The Computer Science of Human Decisions
- De: Brian Christian, Tom Griffiths
- Narrado por: Brian Christian
- Duración: 11 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 17,375
-
Narración:4.5 out of 5 stars 14,659
-
Historia4.5 out of 5 stars 14,543
From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.
-
5 out of 5 stars
-
Great listen, just don't expect tips!
- De Adam Hosman en 08-07-17
De: Brian Christian, y otros
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General5 out of 5 stars 3,321
-
Narración:5 out of 5 stars 3,122
-
Historia5 out of 5 stars 3,119
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
The Elements of Choice
- Why the Way We Decide Matters
- De: Eric J. Johnson
- Narrado por: Fred Sanders
- Duración: 9 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 113
-
Narración:4.5 out of 5 stars 93
-
Historia4.5 out of 5 stars 93
Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.
-
4 out of 5 stars
-
Designing Choices
- De Shah en 11-15-24
De: Eric J. Johnson
-
The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,056
-
Narración:4.5 out of 5 stars 804
-
Historia4.5 out of 5 stars 795
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
-
Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- De: Will Guidara
- Narrado por: Will Guidara
- Duración: 8 h y 37 m
- Versión completa
-
General5 out of 5 stars 3,468
-
Narración:5 out of 5 stars 3,112
-
Historia5 out of 5 stars 3,112
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
-
5 out of 5 stars
-
A Stratification What it Means to Be of Service
- De Amazon Customer en 10-31-22
De: Will Guidara
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- De: Oren Klaff
- Narrado por: Stephen Bowlby
- Duración: 6 h y 14 m
- Versión completa
-
General5 out of 5 stars 460
-
Narración:5 out of 5 stars 388
-
Historia5 out of 5 stars 384
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
-
3 out of 5 stars
-
the theory is there, but the stories miss
- De Mike Pistentis en 10-29-23
De: Oren Klaff
-
Algorithms to Live By
- The Computer Science of Human Decisions
- De: Brian Christian, Tom Griffiths
- Narrado por: Brian Christian
- Duración: 11 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 17,375
-
Narración:4.5 out of 5 stars 14,659
-
Historia4.5 out of 5 stars 14,543
From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.
-
5 out of 5 stars
-
Great listen, just don't expect tips!
- De Adam Hosman en 08-07-17
De: Brian Christian, y otros
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General5 out of 5 stars 3,321
-
Narración:5 out of 5 stars 3,122
-
Historia5 out of 5 stars 3,119
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
The Elements of Choice
- Why the Way We Decide Matters
- De: Eric J. Johnson
- Narrado por: Fred Sanders
- Duración: 9 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 113
-
Narración:4.5 out of 5 stars 93
-
Historia4.5 out of 5 stars 93
Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.
-
4 out of 5 stars
-
Designing Choices
- De Shah en 11-15-24
De: Eric J. Johnson
-
The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,056
-
Narración:4.5 out of 5 stars 804
-
Historia4.5 out of 5 stars 795
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
-
Misbehaving
- The Making of Behavioral Economics
- De: Richard H. Thaler
- Narrado por: L. J. Ganser
- Duración: 13 h y 35 m
- Versión completa
-
General4.5 out of 5 stars 6,457
-
Narración:4.5 out of 5 stars 5,544
-
Historia4.5 out of 5 stars 5,501
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
-
3 out of 5 stars
-
Great book if it's your first about Behav. Econ
- De Jay Friedman en 09-30-15
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 106
-
Narración:4.5 out of 5 stars 88
-
Historia4.5 out of 5 stars 87
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,680
-
Narración:4.5 out of 5 stars 3,889
-
Historia4.5 out of 5 stars 3,854
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 1,656
-
Narración:5 out of 5 stars 1,436
-
Historia4.5 out of 5 stars 1,431
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
-
Pre-Suasion
- Channeling Attention for Change
- De: Robert B. Cialdini
- Narrado por: John Bedford Lloyd
- Duración: 9 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 4,959
-
Narración:4.5 out of 5 stars 4,183
-
Historia4.5 out of 5 stars 4,140
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- De David en 01-02-17
-
The Science of Self-Learning
- How to Teach Yourself Anything, Learn More in Less Time, and Direct Your Own Education
- De: Peter Hollins
- Narrado por: Gregory Allen Siders
- Duración: 3 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 659
-
Narración:4.5 out of 5 stars 569
-
Historia4.5 out of 5 stars 562
How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours. Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.
-
4 out of 5 stars
-
Good Guide for Self-Learners
- De A. Yoshida en 06-11-19
De: Peter Hollins
-
UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- De: Jaime Levy
- Narrado por: Jaime Levy
- Duración: 8 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 65
-
Historia4.5 out of 5 stars 65
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
-
2 out of 5 stars
-
Handbook for beginners, not suited for audio
- De Martin Valdez en 05-24-22
De: Jaime Levy
-
Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- De: Joey Coleman
- Narrado por: Joey Coleman
- Duración: 9 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 804
-
Narración:5 out of 5 stars 695
-
Historia4.5 out of 5 stars 694
Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
-
1 out of 5 stars
-
Message tainted by using shady biz as examples
- De Amazon Customer en 04-25-19
De: Joey Coleman
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- De: E. M. P. Kailie
- Narrado por: Jim Rising
- Duración: 3 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 26
-
Narración:5 out of 5 stars 23
-
Historia5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- De Amazon Customer en 03-02-23
De: E. M. P. Kailie
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- De: Gabriel Weinberg, Justin Mares
- Narrado por: Gabriel Weinberg
- Duración: 7 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 875
-
Narración:4.5 out of 5 stars 720
-
Historia4.5 out of 5 stars 719
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Review from a marketing pro
- De SV en 06-18-16
De: Gabriel Weinberg, y otros
-
Influence Is Your Superpower
- The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
- De: Zoe Chance
- Narrado por: Zoe Chance
- Duración: 7 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 436
-
Narración:4.5 out of 5 stars 377
-
Historia4.5 out of 5 stars 373
You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential.
-
4 out of 5 stars
-
very liberal views
- De Bianca en 04-01-24
De: Zoe Chance
-
Payoff
- The Hidden Logic That Shapes Our Motivations
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 2 h y 35 m
- Versión completa
-
General4 out of 5 stars 2,093
-
Narración:4.5 out of 5 stars 1,833
-
Historia4 out of 5 stars 1,816
Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way much of what we do can be defined as being motivators. From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed.
-
4 out of 5 stars
-
Excellent Tips on Motivating People
- De A. Yoshida en 12-11-16
De: Dan Ariely
Relacionado con este tema
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 110
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 177
-
Narración:4.5 out of 5 stars 162
-
Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 306
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 91
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 110
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 177
-
Narración:4.5 out of 5 stars 162
-
Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 306
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 91
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
-
General4 out of 5 stars 104
-
Narración:4 out of 5 stars 87
-
Historia4 out of 5 stars 86
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
4 out of 5 stars
-
Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 24
-
Narración:4.5 out of 5 stars 22
-
Historia4.5 out of 5 stars 22
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
5 out of 5 stars
-
Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
-
High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4.5 out of 5 stars 69
-
Historia4 out of 5 stars 70
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
-
5 out of 5 stars
-
This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,202
-
Narración:4.5 out of 5 stars 1,009
-
Historia4.5 out of 5 stars 1,004
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
5 out of 5 stars
-
Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 110
-
Narración:4.5 out of 5 stars 89
-
Historia4.5 out of 5 stars 88
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 74
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
Lo que los oyentes dicen sobre Choice Hacking
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total1 out of 5 stars
-
Ejecución1 out of 5 stars
-
Historia1 out of 5 stars
- Autumn
- 01-06-21
Unoriginal
This book just rehashed a bunch of old studies. Nothing new or original. I will return
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña