
Checkout
The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand
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Narrado por:
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Wes Malik
Acerca de esta escucha
Ecommerce is evolving, and it's making building a profitable ecommerce business harder than ever.
What worked five years ago is now a dead end. Digital marketing today is lazy. It prioritizes paid users even though every entrepreneur knows organic users represent a much higher lifetime value. But attracting paid users is so much faster and easier, and entrepreneurs are blinded by the FOMO of short-term crutches like discounting to boost sales at any cost. That cost is often nonexistent retention rates that bleed your profits and only creates more desperation for quick conversions. Most retailers end up trying to compete on price, a game you're always going to lose, and get trapped trading their time for money, the same rat race most entrepreneurs started their own business to escape.
There is a way to stop micromanaging your business and focus on scaling it: You need a brand.
Consumers always buy for the same reasons, whether online or offline, but ecommerce has profoundly changed buying behavior and the typical buyer's journey. In the early days of ecommerce, having a good SEO strategy and attractive website design was enough to generate sales, so brand development was largely seen as an unnecessary expense.
With the economic disruption from social distancing, more demographics are shifting to online shopping, and it's accelerating ecommerce's evolution exponentially. Consumers expect a seamless experience that reflects their values and offers more than a transaction. To achieve this, what you need today is an approach that marries the customer insights and the strategic direction of branding with the tools of ecommerce. After every category has been disrupted and saturated with DTC offers, building a strong brand is quickly becoming the only way to differentiate your business amongst competitors.
You need the 7C's.
In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and ecommerce entrepreneur, introduces the 7C Method, an end-to-end brand strategy designed specifically for ecommerce. The result of an exhaustive study of the top 100 ecommerce brands blended with blue-chip brand secrets, it's the only branding book of its kind. And the 7Cs aren't another growth hack: This is a holistic brand strategy that eliminates guesswork, optimizes resources, and gives you back.
©2020 Neil Verma (P)2020 Neil VermaLos oyentes también disfrutaron...
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Historia
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- De: Ramit Sethi
- Narrado por: Ramit Sethi
- Duración: 12 h y 8 m
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Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
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Repetitive - should be retitled.
- De Truth en 06-20-19
De: Ramit Sethi
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- De: JL Collins
- Narrado por: JL Collins, Peter Adeney
- Duración: 6 h y 38 m
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This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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Misleading, heavily biased
- De Cody Peralta en 07-19-19
De: JL Collins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- De: T. Harv Eker
- Narrado por: Ivan Villanueva
- Duración: 2 h y 17 m
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- De: Andrew Aziz
- Narrado por: Kevin Foley
- Duración: 6 h y 56 m
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- De Xavier Foley en 02-08-18
De: Andrew Aziz
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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Do Epic Shit
- De: Ankur Warikoo
- Narrado por: Ankur Warikoo
- Duración: 3 h y 17 m
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Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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Epicly Sh*t
- De Anonymous User en 09-30-22
De: Ankur Warikoo
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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How to Achieve Financial Independence and Retire Early
- De: JD Roth, The Great Courses
- Narrado por: JD Roth
- Duración: 4 h y 39 m
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In this audiobook, Roth takes you inside the trending world of financial independence and early retirement, giving you the tools both to achieve financial independence and to improve the quality of your everyday life. You'll explore the ins and outs of the "FIRE movement", a collection of ideas and habits that allow people to manage their money so they can quit working while they're young. You'll consider the shockingly simple math behind financial freedom.
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I expected more from a great courses audio book
- De Tony en 03-07-21
De: JD Roth, y otros
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- De: Jake Thompson
- Narrado por: Alan Caudle
- Duración: 1 h y 27 m
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America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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what the heck was this?
- De Gladys Torres en 10-20-16
De: Jake Thompson
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Capital in the Twenty-First Century
- De: Thomas Piketty, Arthur Goldhammer - translator
- Narrado por: L. J. Ganser
- Duración: 24 h y 58 m
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What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories.
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The Financial Times' Critique Doesn't Detract
- De Madeleine en 05-22-14
De: Thomas Piketty, y otros
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers