Campaigns That Shook the World
The Evolution of Public Relations
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Campaigns That Shook the World
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Narrado por:
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Danny Rogers
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De:
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Danny Rogers
Acerca de esta escucha
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business.
The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.
This audiobook examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty.
In addition, Campaigns that Shook the World contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell.
Rogers investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples.
This audiobook features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies.
Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
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General4.5 out of 5 stars 126
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Narración:4.5 out of 5 stars 102
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Historia4.5 out of 5 stars 103
In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump - and how this could easily happen again in the 2020 presidential election.
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2 out of 5 stars
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Heavy on Kaiser, Light on Cambridge Analytica’s Data Operations
- De Morgan H Hoban en 11-05-19
De: Brittany Kaiser
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Pivotal Tuesdays
- Four Elections That Shaped the Twentieth Century
- De: Margaret O'Mara
- Narrado por: James Killavey
- Duración: 8 h y 40 m
- Versión completa
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General4.5 out of 5 stars 37
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Narración:4.5 out of 5 stars 36
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Historia5 out of 5 stars 36
Pivotal Tuesdays looks back at four pivotal presidential elections of the past 100 years to show how they shaped the 20th century. During the rowdy, four-way race in 1912 between Teddy Roosevelt, William Howard Taft, Eugene Debs, and Woodrow Wilson, the candidates grappled with the tremendous changes of industrial capitalism and how best to respond to them. In 1932, Franklin Roosevelt's promises to give Americans a "New Deal" to combat the Great Depression helped him beat the beleaguered incumbent, Herbert Hoover.
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5 out of 5 stars
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Important book...especially this year.
- De Jim en 07-31-16
De: Margaret O'Mara
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Audience of One
- Television, Donald Trump, and the Politics of Illusion
- De: James Poniewozik
- Narrado por: Matthew Josdal
- Duración: 11 h y 32 m
- Versión completa
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General4.5 out of 5 stars 102
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Narración:4.5 out of 5 stars 89
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Historia4.5 out of 5 stars 88
In the tradition of Neil Postman's masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today's zillion-channel, internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump.
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5 out of 5 stars
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Enlightening, insightful, terrifying.
- De L Watson en 09-22-19
De: James Poniewozik
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Samsung Rising
- The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
- De: Geoffrey Cain
- Narrado por: Michael Braun
- Duración: 10 h y 4 m
- Versión completa
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General4 out of 5 stars 205
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Narración:4.5 out of 5 stars 170
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Historia4 out of 5 stars 169
Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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1 out of 5 stars
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Misleading title
- De Kevin en 02-25-21
De: Geoffrey Cain
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White Feminism
- From the Suffragettes to Influencers and Who They Leave Behind
- De: Koa Beck
- Narrado por: Koa Beck
- Duración: 11 h y 45 m
- Versión completa
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General4.5 out of 5 stars 85
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Narración:4.5 out of 5 stars 73
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Historia4.5 out of 5 stars 72
Addressing today’s conversation about race, empowerment, and inclusion in America, Koa Beck, writer and former editor-in-chief of Jezebel, boldly examines the history of feminism, from the true mission of the suffragists to the rise of corporate feminism with clear-eyed scrutiny and meticulous detail. She also examines overlooked communities - including Native American, Muslim, transgender, and more - and their ongoing struggles for social change.
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5 out of 5 stars
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Visionary!
- De J. F. Beck en 01-06-21
De: Koa Beck
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Sinking in the Swamp
- How Trump's Minions and Misfits Poisoned Washington
- De: Lachlan Markay, Asawin Suebsaeng
- Narrado por: Holter Graham
- Duración: 9 h y 9 m
- Versión completa
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General4.5 out of 5 stars 109
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Narración:5 out of 5 stars 94
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Historia4.5 out of 5 stars 94
An eyewitness account of Donald Trump's clown car of lieutenants and lackeys who have polluted the corridors of power with their unprecedented awfulness. Two of Washington's most meddlesome reporters take listeners on a deep dive into the murky underworld of President Trump's Washington, dishing the hilarious and frightening dirt on the charlatans, conspiracy theorists, ideologues, and run-of-the-mill con artists who have infected the highest echelons of American political power.
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5 out of 5 stars
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Fascinating writing!
- De CBesserman en 02-28-20
De: Lachlan Markay, y otros
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The Hardest Job in the World
- The American Presidency
- De: John Dickerson
- Narrado por: John Dickerson
- Duración: 15 h y 44 m
- Versión completa
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General4.5 out of 5 stars 354
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Narración:4.5 out of 5 stars 321
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Historia4.5 out of 5 stars 321
The American presidency is in trouble. It has become overburdened, misunderstood, almost impossible to do. “The problems in the job unfolded before Donald Trump was elected, and the challenges of governing today will confront his successors”, writes John Dickerson. After all, the founders never intended for our system of checks and balances to have one superior Chief Magistrate, with Congress demoted to “the little brother who can’t keep up”.
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5 out of 5 stars
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Couldn’t wait for this book!
- De David H. Lawrence XVII en 06-17-20
De: John Dickerson
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Dangerous Charisma
- The Political Psychology of Donald Trump and His Followers
- De: Jerrold M. Post MD, Stephanie R. Doucette
- Narrado por: Walter Dixon
- Duración: 9 h y 34 m
- Versión completa
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General4 out of 5 stars 86
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Narración:4.5 out of 5 stars 68
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Historia4 out of 5 stars 67
Offering an in-depth psychological and political portrait of what makes Donald Trump tick, Dangerous Charisma combines psychoanalysis with an investigation into the personality of the current American president. This narrative not only examines the life and psychology of Donald Trump but also provides an analysis of the charismatic psychological tie between Trump and his supporters. In this new book, the psychiatrist who once served under five American presidents applies his expertise to profiling the current resident in the White House with surprising and revelatory results.
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5 out of 5 stars
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Must read book!!
- De Sophie U. en 03-19-20
De: Jerrold M. Post MD, y otros
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- De: Andi Zeisler
- Narrado por: Joell A. Jacob
- Duración: 10 h y 24 m
- Versión completa
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General4.5 out of 5 stars 111
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Narración:4 out of 5 stars 98
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Historia4.5 out of 5 stars 98
Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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5 out of 5 stars
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Fantastic book despite shoddy narration
- De Seth H. Wilson en 05-19-16
De: Andi Zeisler
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American Carnage
- On the Front Lines of the Republican Civil War and the Rise of President Trump
- De: Tim Alberta
- Narrado por: Jason Culp
- Duración: 26 h y 23 m
- Versión completa
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General4.5 out of 5 stars 1,180
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Narración:4.5 out of 5 stars 1,043
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Historia4.5 out of 5 stars 1,036
The 2016 election was a watershed for the United States. But, as Tim Alberta explains in American Carnage, to understand Trump’s victory is to view him not as the creator of this era of polarization and bruising partisanship, but rather as its most manifest consequence. American Carnage is the story of a president’s rise based on a country’s evolution and a party’s collapse. As George W. Bush left office with record-low approval ratings and Barack Obama led a Democratic takeover of Washington, Republicans faced a moment of reckoning.
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5 out of 5 stars
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masterpiece
- De ZZ en 07-26-19
De: Tim Alberta
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The Manipulators
- Facebook, Google, Twitter, and Big Tech's War on Conservatives
- De: Peter Hasson
- Narrado por: Andrew Eiden
- Duración: 6 h y 20 m
- Versión completa
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General4.5 out of 5 stars 31
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Narración:5 out of 5 stars 23
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Historia5 out of 5 stars 23
For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.
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4 out of 5 stars
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Good Content....Run 1.2x Speed or You'll Go Crazy
- De Peter en 05-17-20
De: Peter Hasson
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
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General4.5 out of 5 stars 119
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Narración:4.5 out of 5 stars 107
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Historia4.5 out of 5 stars 107
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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1 out of 5 stars
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Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown
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Collision 2012
- Obama vs. Romney and the Future of Elections in America
- De: Dan Balz
- Narrado por: Jeffrey Kafer
- Duración: 15 h y 18 m
- Versión completa
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General4 out of 5 stars 46
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Narración:4 out of 5 stars 39
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Historia4 out of 5 stars 39
Four years ago, a bright young presidential candidate named Barack Obama campaigned on a theme of hope and change, and made history. Today, he finds himself in another bitter, divisive presidential race but without the buzzwords. Instead, an embattled president struggles with a dysfunctionally divided Congress, a controversial healthcare bill, a decade-long war, and a stagnant economy.
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5 out of 5 stars
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Fascinating. Couldn't stop listening.
- De Gregory E Benoit en 07-24-16
De: Dan Balz
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Fault Lines
- A History of the United States Since 1974
- De: Kevin M. Kruse, Julian E. Zelizer
- Narrado por: Fajer Al-Kaisi
- Duración: 14 h y 47 m
- Versión completa
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General4.5 out of 5 stars 362
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Narración:4.5 out of 5 stars 312
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Historia4.5 out of 5 stars 303
If you were asked when America became polarized, your answer would likely depend on your age: You might say during Barack Obama’s presidency, or with the post-9/11 war on terror, or the culture wars of the 1980s and 1990s, or the “Reagan Revolution” and the the rise of the New Right. How did the US become so divided? Fault Lines offers a richly told, wide-angle history view toward an answer.
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4 out of 5 stars
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Good overview of the past 45 years
- De Adam Shields en 02-26-19
De: Kevin M. Kruse, y otros
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We Should Have Seen It Coming
- From Reagan to Trump - A Front-Row Seat to a Political Revolution
- De: Gerald F. Seib
- Narrado por: Jason Culp
- Duración: 9 h y 52 m
- Versión completa
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General4.5 out of 5 stars 67
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Narración:4.5 out of 5 stars 57
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Historia4.5 out of 5 stars 57
The executive Washington editor of The Wall Street Journal chronicles the astonishing rise, climax, and decline of the conservative movement, from the election of Ronald Reagan to the Republican Party's takeover by Donald Trump - with a new introduction covering the 2020 election and the future of the GOP.
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5 out of 5 stars
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Brilliant!!!
- De Amazon Customer en 11-04-20
De: Gerald F. Seib
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Winners
- And How They Succeed
- De: Alastair Campbell
- Narrado por: Paul Hodgson
- Duración: 16 h y 16 m
- Versión completa
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General4.5 out of 5 stars 42
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Narración:4.5 out of 5 stars 36
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Historia4 out of 5 stars 34
Alastair Campbell knows all about winning. As Tony Blair's chief spokesman and strategist, he helped guide his party to victory in three successive elections, and he's fascinated by what it takes to succeed. How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate?
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5 out of 5 stars
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All Winners Must Know That
- De GoldstarGuru en 06-03-23
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Resistance
- How Women Saved Democracy from Donald Trump
- De: Jennifer Rubin
- Narrado por: Hillary Huber
- Duración: 13 h y 50 m
- Versión completa
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General5 out of 5 stars 24
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Narración:5 out of 5 stars 19
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Historia5 out of 5 stars 19
In the tradition of Shattered and Game Change, Washington Post columnist Jennifer Rubin provides an insider’s look at how women across the political spectrum carried a revolution to the ballot box and defeated Donald Trump, based on interviews with key figures such as Kamala Harris, Amy Klobuchar, Stacey Abrams, Nancy Pelosi, and many more.
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5 out of 5 stars
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An excellent book
- De Gary en 02-02-22
De: Jennifer Rubin