
Brands and Branding
The Economist
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Narrado por:
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Christopher Oxford
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De:
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Rita Clifton
Acerca de esta escucha
The best-selling guide to the role of brands and brand building
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.
Divided into three parts and written by 18 experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.
Rita Clifton is chairman of Interbrand, a global brand consultancy. The other contributors come from a wide range of organisations with extensive expertise in brands and branding.
©2010 Rita Clifton (P)2013 Audible LtdLos oyentes también disfrutaron...
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
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The Lords of Strategy
- The Secret Intellectual History of the New Corporate World
- De: Walter Kiechel III
- Narrado por: Robertson Dean
- Duración: 11 h y 46 m
- Versión completa
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Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.
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Super Book of Narrow Interest
- De Roy en 08-23-10
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- De: Louis V. Gerstner Jr.
- Narrado por: Edward Herrmann
- Duración: 8 h y 29 m
- Versión completa
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- De Art H en 02-08-05
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Out-Innovate
- How Global Entrepreneurs - from Delhi to Detroit - Are Rewriting the Rules of Silicon Valley
- De: Alexandre Lazarow
- Narrado por: Dennis Boutsikaris, Alexandre Lazarow
- Duración: 7 h y 42 m
- Versión completa
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As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
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Great material for SF and Frontier entrepreneurs!
- De Brett Fulmer en 04-15-20
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The Amazon Way: Amazon's 14 Leadership Principles
- De: John Rossman, Tom Alberg - foreword
- Narrado por: Jeff Cummings
- Duración: 4 h y 40 m
- Versión completa
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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Interesting insights
- De Eileen Vernor en 01-18-25
De: John Rossman, y otros
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The Complete Guide to Mergers and Acquisitions
- Process Tools to Support M&A Integration at Every Level, 3rd Edition
- De: Timothy J. Galpin, Mark Herndon
- Narrado por: Paul Heitsch
- Duración: 10 h y 39 m
- Versión completa
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Merger and acquisition activity across the globe continues to grow, and is also playing a major role in the development of expanding markets. A well-managed integration effort is essential to success, and failure means a tremendous waste in terms of time and money, as well as the rapid destruction of shareholder value. The Complete Guide to Mergers and Acquisitions: Process Tools to Support M&A Integration at Every Level, Third Edition is an invaluable resource to guide firms in managing M&A integration and maximize the value of their deals.
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Sales brochure for the authors
- De J Garner en 04-18-22
De: Timothy J. Galpin, y otros
Lo que los oyentes dicen sobre Brands and Branding
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Aspencalm
- 12-05-16
Very good, expansive and actionable look at brands
This is a collection of essays on brands and the practice of branding by more than a dozen experts with international business experience. The book was published in the early 2000's, and was ahead of its time then, with the concepts becoming more familiar as time moves ahead and branding becomes more important for all types of organizations. The heavy British accent of the narrator may be annoying at times, but the information is worth multiple listenings of this audio production.
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- Amazon Customer
- 03-18-21
Brands and Branding
An excellent go-to book on this topic with lots of relatable examples. I don’t think this is a one-time read. It’s a reference book to go back to every so often to refresh one’s knowledge and understanding of brands and branding
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