Branded
The Buying and Selling of Teenagers
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Narrado por:
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Dara Rosenberg
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De:
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Alissa Quart
Acerca de esta escucha
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them.
Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
©2003 Alissa Quart (P)2014 Audible Inc.Los oyentes también disfrutaron...
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5 out of 5 stars
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A good listen.
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Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell.
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3 out of 5 stars
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.
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4 out of 5 stars
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It’s simple but not easy!!!
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Michelle Obama is unlike any other First Lady in American History. From her first moments on the public stage, she has challenged traditional American notions about what it means to be beautiful, to be strong, to be fashion-conscious, to be healthy, to be First Mom, to be a caretaker and hostess, and to be partner to the most powerful man in the world. What is remarkable is that, at 52, she is just getting started.
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- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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General3.5 out of 5 stars 155
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- De: Andi Zeisler
- Narrado por: Joell A. Jacob
- Duración: 10 h y 24 m
- Versión completa
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General4.5 out of 5 stars 111
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Narración:4 out of 5 stars 98
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Historia4.5 out of 5 stars 98
Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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5 out of 5 stars
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Fantastic book despite shoddy narration
- De Seth H. Wilson en 05-19-16
De: Andi Zeisler
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Ametora
- How Japan Saved American Style
- De: W. David Marx
- Narrado por: Brian Nishii
- Duración: 8 h y 29 m
- Versión completa
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General5 out of 5 stars 98
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Narración:5 out of 5 stars 86
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Historia5 out of 5 stars 86
Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.
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5 out of 5 stars
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You must read for anyone interested in Japanese and American style
- De Spencer Jackson en 01-23-22
De: W. David Marx
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Labor of Love
- The Invention of Dating
- De: Moira Weigel
- Narrado por: Kyra Miller
- Duración: 8 h y 48 m
- Versión completa
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General4 out of 5 stars 267
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Narración:4.5 out of 5 stars 245
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Historia4 out of 5 stars 245
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
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4 out of 5 stars
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Not Meant To Be Useful, But Quite Fun
- De Gillian en 02-14-17
De: Moira Weigel
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Feminism and Pop Culture
- Seal Studies
- De: Andi Zeisler
- Narrado por: Angela Reed
- Duración: 6 h y 26 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4 out of 5 stars 42
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Historia4.5 out of 5 stars 41
Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.
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4 out of 5 stars
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Really needs an update
- De Lori Grossman en 04-05-18
De: Andi Zeisler
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Here We Are Now
- The Lasting Impact of Kurt Cobain
- De: Charles R. Cross
- Narrado por: Lloyd James
- Duración: 4 h y 6 m
- Versión completa
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General4.5 out of 5 stars 60
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Narración:4.5 out of 5 stars 57
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Historia4.5 out of 5 stars 55
Simply stated, Kurt Cobain changed the cultural conversation in his all-too-brief life, and even after his shattering death. With interviews and commentary from all corners of the pop culture universe, from the people who knew Cobain to those who continue to help his legend grow, Here We Are Now explores what a singular life meant, and how that meaning can be measured, when and if it can be.
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5 out of 5 stars
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An amazing afterword on culture post Cobain
- De Rebecca F. en 06-11-15
De: Charles R. Cross
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Flapper
- A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern
- De: Joshua Zeitz
- Narrado por: Daniella Rabbani
- Duración: 11 h y 1 m
- Versión completa
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General4 out of 5 stars 92
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Narración:3.5 out of 5 stars 79
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Historia4 out of 5 stars 79
Blithely flinging aside the Victorian manners that kept her disapproving mother corseted, the New Woman of the 1920's puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Her newfound freedom heralded a radical change in American culture.
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3 out of 5 stars
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Good Book, Poor Performance
- De redsrule1 en 03-16-14
De: Joshua Zeitz
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With Amusement for All
- A History of American Popular Culture since 1830
- De: LeRoy Ashby
- Narrado por: Kevin Pierce
- Duración: 33 h y 40 m
- Versión completa
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General4 out of 5 stars 76
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Narración:4 out of 5 stars 65
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Historia4 out of 5 stars 65
With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.
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5 out of 5 stars
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So Much Fun!
- De Paul en 11-28-13
De: LeRoy Ashby
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Small Data
- The Tiny Clues That Uncover Huge Trends
- De: Martin Lindstrom
- Narrado por: Ricco Fajardo
- Duración: 8 h y 4 m
- Versión completa
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General4 out of 5 stars 583
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Narración:4.5 out of 5 stars 527
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Historia4 out of 5 stars 523
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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5 out of 5 stars
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Fascinating!!
- De Fact addict en 03-08-16
De: Martin Lindstrom
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Street Gang
- The Complete History of Sesame Street
- De: Michael Davis
- Narrado por: Caroll Spinney
- Duración: 8 h y 21 m
- Versión resumida
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General4.5 out of 5 stars 183
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Narración:4.5 out of 5 stars 114
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Historia4.5 out of 5 stars 116
When the first episode aired on Nov. 10, 1969, Sesame Street revolutionized the way education was presented to children on television. It has since become the longest-running children's show in history, and today reaches 8 million pre-schoolers on 350 PBS stations and airs in 120 countries. Street Gang is the compelling and often comical story of the creation and history of this media masterpiece and pop culture landmark.
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3 out of 5 stars
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An important subject, but hardly gripping
- De Scott T. Hards en 09-24-10
De: Michael Davis
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- De: Dan Gearino
- Narrado por: Douglas R. Pratt
- Duración: 7 h y 29 m
- Versión completa
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General4.5 out of 5 stars 48
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Narración:4.5 out of 5 stars 42
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Historia4.5 out of 5 stars 42
The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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5 out of 5 stars
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A good listen.
- De Amazon Customer en 08-30-20
De: Dan Gearino
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Paperback Crush
- The Totally Radical History of '80s and '90s Teen Fiction
- De: Gabrielle Moss
- Narrado por: Emily Woo Zeller
- Duración: 4 h y 53 m
- Versión completa
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General4 out of 5 stars 69
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Narración:4.5 out of 5 stars 63
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Historia4 out of 5 stars 63
A hilarious and nostalgic trip through the history of paperback preteen series of the '80s and '90s. Every 20- or 30-something woman knows these books. The pink covers, the flimsy paper, the zillion volumes in the series that kept you reading for your entire adolescence. Paperback Crush dives in deep to this golden age with affection, history, and a little bit of snark.
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4 out of 5 stars
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A trip down memory lane.
- De Lila Fowler en 11-09-18
De: Gabrielle Moss
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90s Bitch
- Media, Culture, and the Failed Promise of Gender Equality
- De: Allison Yarrow
- Narrado por: Allison Yarrow
- Duración: 11 h y 33 m
- Versión completa
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General4.5 out of 5 stars 91
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Narración:4.5 out of 5 stars 75
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Historia4.5 out of 5 stars 75
To understand how we got here, we have rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. Trailblazing women like Hillary Clinton, Anita Hill, Marcia Clark, and Roseanne Barr were undermined. Newsmakers like Monica Lewinsky, Tonya Harding, and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched sexism.
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5 out of 5 stars
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A surprising look back
- De Laura en 02-05-24
De: Allison Yarrow
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Superman
- The High-Flying History of America's Most Enduring Hero
- De: Larry Tye
- Narrado por: Scott Brick
- Duración: 13 h y 14 m
- Versión completa
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General4.5 out of 5 stars 327
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Narración:4.5 out of 5 stars 302
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Historia4.5 out of 5 stars 301
From two-fisted crimebuster to über-patriot, social crusader to spiritual savior, Superman—perhaps like no other mythical character before or since—has evolved in a way that offers a Rorschach test of his times and our aspirations. In this deftly realized appreciation, Larry Tye reveals a portrait of America over seventy years through the lens of that otherworldly hero who continues to embody our best selves.
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5 out of 5 stars
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This Superman soars
- De tru britty en 07-13-15
De: Larry Tye
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- De: Clotaire Rapaille
- Narrado por: Barrett Whitener
- Duración: 6 h y 29 m
- Versión completa
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General4.5 out of 5 stars 416
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Narración:4 out of 5 stars 290
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Historia4.5 out of 5 stars 288
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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4 out of 5 stars
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Mapping cultures
- De Eric en 08-04-08
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The End of Men
- And the Rise of Women
- De: Hanna Rosin
- Narrado por: Laural Merlington
- Duración: 9 h y 1 m
- Versión completa
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General4 out of 5 stars 162
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Narración:4 out of 5 stars 136
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Historia4 out of 5 stars 133
Men have been the dominant sex since - well, the dawn of mankind. And yet, as journalist Hanna Rosin discovered, that long-held truth is no longer true. At this unprecedented moment, women are no longer merely gaining on men; they have pulled decisively ahead by almost every measure. Already "the end of men" - the phrase Rosin coined - has entered the lexicon as indelibly as Simone de Beauvoir’s "second sex", Betty Friedan’s "feminine mystique", Susan Faludi’s "backlash", and Naomi Wolf’s "beauty myth" have.
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5 out of 5 stars
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Great book, don't care for the reader's style
- De Darren en 12-05-12
De: Hanna Rosin
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Beauty Sick
- How the Cultural Obsession with Appearance Hurts Girls and Women
- De: Renee Engeln
- Narrado por: Teri Schnaubelt
- Duración: 11 h y 38 m
- Versión completa
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General4.5 out of 5 stars 140
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Narración:4.5 out of 5 stars 109
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Historia4.5 out of 5 stars 108
Today's young women face a bewildering set of contradictions when it comes to beauty. They don't want to be Barbie dolls but, like generations of women before them, are told they must look like them. They're angry about the media's treatment of women but hungrily consume the very outlets that belittle them. They understand that what they see isn't real but still download apps to airbrush their selfies.
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1 out of 5 stars
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No conclusion
- De Amazon Customer en 01-15-21
De: Renee Engeln