Believe in Better

The Evolution of Core Principles That Pioneered an Industry

De: Damon Stafford

Narrado por: Chris Abell

There are endless books out there about businesses that had their core principles for success baked right into their corporate DNA from the beginning. This is NOT that book. Believe in Better: The Evolution of Core Principles That Pioneered an Industry is the business book for the rest of us. For those who figure things out as we go along, always working to make tomorrow better than yesterday.

In this captivating narrative, industry pioneer Damon Stafford shares the journey of his company, Alpine Intela bootstrapped start-up that exploded to over 1,000 employees and a valuation of half a billion dollars in just over ten years.

As CEO of Alpine Intel, Damon is responsible for creating strategic direction, executing growth initiatives, and overseeing the executive management team. He leads the organization with his passion for building scalable, profitable growth through a combination of people, software development, and process automation.

Believe in Better is Damon’s journey to discover these core values, based on the business principles detailed in the bookevergreen principles like transparency, teamwork, and embracing change. Whether you are a C-Suite exec or senior leader embedded deep in the unique Insure-Tech space, or maybe you are a hungry entrepreneur who is simply looking for tried-and-true guidance on evolving your own core business principles, this book is a journey that is certain to entertain, enlighten, and inspire.

©2024 Damon Stafford (P)2025 Damon Stafford

Insightful & Entertaining

Believe in Better is easily the most enjoyable book I can recall reading. It was extremely refreshing to hear someone with Damon’s accomplishments speak with such authenticity, candor, and humility. He seamlessly wove business and his personal experience together in a very relatable way. I’ve recommended the book to several friends and family would do so for anyone wanting to learn and be entertained at the same time…. You won’t regret it.

👋 Slaps Even Harder the Second Time

The first time I read Believe In Better, it made a big impact. Damon’s message stuck with me and challenged how I think as a leader. But the second time—listening to the audiobook—it resonated even more deeply.

The audio reinforced a lot of what I'd learned and brought a new level of energy and conviction. In fact, the experience directly influenced how I approached a recent business challenge. While panic was spreading in our industry over reciprocal tariffs, I leaned into what I’d absorbed from the book. Instead of reacting out of fear, I saw an opportunity. That shift in mindset helped me influence our executive leadership team, and now we’re executing a plan that could turn a potential hardship into real market share growth.

Also, I’ve got to say—I’m a huge fan of Damon’s unapologetic use of the F word. It’s not just for shock value; it’s real, raw, and authentic. He doesn’t just talk about showing up as your full self—he does it.

If you’ve read the book, do yourself a favor and listen to it too.