Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
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Behind the Cloud
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How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46 billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 112
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Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 91
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Narración:4.5 out of 5 stars 81
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Historia4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4 out of 5 stars 72
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Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,000
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Narración:4.5 out of 5 stars 873
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Historia4.5 out of 5 stars 870
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- De: Jeffrey Bussgang
- Narrado por: Ramon De Ocampo
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 166
-
Narración:4.5 out of 5 stars 134
-
Historia4.5 out of 5 stars 134
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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5 out of 5 stars
-
slow in beginning but gets really good
- De Diana en 04-11-19
De: Jeffrey Bussgang
-
Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
- Versión completa
-
General4 out of 5 stars 3,118
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Narración:4.5 out of 5 stars 2,675
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Historia4 out of 5 stars 2,667
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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4 out of 5 stars
-
Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- De: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, y otros
- Narrado por: Michael Parrish DuDell
- Duración: 6 h y 5 m
- Versión completa
-
General4 out of 5 stars 1,485
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Narración:4 out of 5 stars 1,270
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Historia4 out of 5 stars 1,267
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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2 out of 5 stars
-
Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
- Versión completa
-
General4 out of 5 stars 90
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Narración:4.5 out of 5 stars 74
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Historia4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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1 out of 5 stars
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Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 320
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Narración:4.5 out of 5 stars 261
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Historia4.5 out of 5 stars 260
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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1 out of 5 stars
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Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
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Under New Management
- How Leading Organizations Are Upending Business as Usual
- De: David Burkus
- Narrado por: Rich Orlow
- Duración: 6 h y 31 m
- Versión completa
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General4.5 out of 5 stars 76
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Narración:4.5 out of 5 stars 66
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Historia4.5 out of 5 stars 66
A provocative work that challenges the traditional and widely accepted principles of business management - and proves that they are outdated, outmoded, or simply don't work. Do open floor plans really work? Are there companies that put their employees' welfare first, and their clients second? Are annual performance reviews necessary? Dr. David Burkus is a highly regarded and increasingly influential business school professor who challenges many of the established principles of business management.
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5 out of 5 stars
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information age work assembly line management
- De A. Davis en 04-15-16
De: David Burkus
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- De: Ram Charan
- Narrado por: Mark Bramhall
- Duración: 6 h y 8 m
- Versión completa
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General4 out of 5 stars 83
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Narración:4 out of 5 stars 68
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Historia4 out of 5 stars 69
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
-
Fantastic book - volume lower than usual
- De James Gajewski en 06-14-15
De: Ram Charan
-
Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- De: Porter Erisman
- Narrado por: George Newbern
- Duración: 6 h y 5 m
- Versión completa
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General4.5 out of 5 stars 496
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Narración:4.5 out of 5 stars 433
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Historia4.5 out of 5 stars 434
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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3 out of 5 stars
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Not bad
- De Daniel en 09-12-15
De: Porter Erisman
-
The Commitment Engine
- Making Work Worth It
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 36
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Narración:4.5 out of 5 stars 28
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Historia4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General4 out of 5 stars 119
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Narración:4 out of 5 stars 99
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Historia4 out of 5 stars 98
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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2 out of 5 stars
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 658
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Narración:4 out of 5 stars 370
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Historia4 out of 5 stars 362
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- De: Jeff Hoffman, David Finkel
- Narrado por: David Finkel
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 216
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Narración:4.5 out of 5 stars 190
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Historia4.5 out of 5 stars 188
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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5 out of 5 stars
-
All stuff no fluff
- De Jonathan Bonanno en 05-25-21
De: Jeff Hoffman, y otros
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Trailblazer
- The Power of Business as the Greatest Platform for Change
- De: Marc Benioff, Monica Langley
- Narrado por: Ray Porter
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 883
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Narración:4.5 out of 5 stars 777
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Historia4.5 out of 5 stars 772
What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage.
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1 out of 5 stars
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Most useless business book
- De Todd en 10-22-19
De: Marc Benioff, y otros
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Grinding It Out
- The Making of McDonald's
- De: Ray Kroc, Robert Anderson
- Narrado por: Stephen Bel Davies
- Duración: 6 h y 58 m
- Versión completa
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General4.5 out of 5 stars 1,310
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Narración:4.5 out of 5 stars 1,136
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Historia4.5 out of 5 stars 1,126
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.
-
4 out of 5 stars
-
great book annoying narration
- De Brandon en 12-20-18
De: Ray Kroc, y otros
-
Zero to IPO
- Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs
- De: Frederic Kerrest
- Narrado por: Tom Parks
- Duración: 8 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 110
-
Narración:4.5 out of 5 stars 86
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Historia4.5 out of 5 stars 86
Over the past twenty years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he's collected a trove of nitty-gritty tips for each stage of a company's growth and assembled them into a clear blueprint for how to build a business.
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2 out of 5 stars
-
Worst startup advice you could ever hear, give all cofounders the same amount of shares
- De Keenan en 09-07-23
De: Frederic Kerrest
-
Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- De: Jeffrey Bussgang
- Narrado por: Ramon De Ocampo
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 166
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Narración:4.5 out of 5 stars 134
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Historia4.5 out of 5 stars 134
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
-
5 out of 5 stars
-
slow in beginning but gets really good
- De Diana en 04-11-19
De: Jeffrey Bussgang
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- De: Jeff Bezos, Walter Isaacson - introduction
- Narrado por: L. J. Ganser
- Duración: 8 h y 55 m
- Versión completa
-
General4 out of 5 stars 651
-
Narración:4.5 out of 5 stars 550
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Historia4 out of 5 stars 549
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
5 out of 5 stars
-
Do the right thing.
- De FULL Creative en 12-06-20
De: Jeff Bezos, y otros
-
Founders at Work
- Stories of Startups' Early Days
- De: Jessica Livingston
- Narrado por: Chelsea Kwoka, full cast
- Duración: 21 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 105
-
Narración:4.5 out of 5 stars 87
-
Historia4.5 out of 5 stars 87
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.
-
5 out of 5 stars
-
Wish I had listened to the book sooner.
- De Kindle Customer en 04-11-22
-
Trailblazer
- The Power of Business as the Greatest Platform for Change
- De: Marc Benioff, Monica Langley
- Narrado por: Ray Porter
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 883
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Narración:4.5 out of 5 stars 777
-
Historia4.5 out of 5 stars 772
What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage.
-
1 out of 5 stars
-
Most useless business book
- De Todd en 10-22-19
De: Marc Benioff, y otros
-
Grinding It Out
- The Making of McDonald's
- De: Ray Kroc, Robert Anderson
- Narrado por: Stephen Bel Davies
- Duración: 6 h y 58 m
- Versión completa
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General4.5 out of 5 stars 1,310
-
Narración:4.5 out of 5 stars 1,136
-
Historia4.5 out of 5 stars 1,126
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.
-
4 out of 5 stars
-
great book annoying narration
- De Brandon en 12-20-18
De: Ray Kroc, y otros
-
Zero to IPO
- Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs
- De: Frederic Kerrest
- Narrado por: Tom Parks
- Duración: 8 h y 3 m
- Versión completa
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General4.5 out of 5 stars 110
-
Narración:4.5 out of 5 stars 86
-
Historia4.5 out of 5 stars 86
Over the past twenty years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he's collected a trove of nitty-gritty tips for each stage of a company's growth and assembled them into a clear blueprint for how to build a business.
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2 out of 5 stars
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Worst startup advice you could ever hear, give all cofounders the same amount of shares
- De Keenan en 09-07-23
De: Frederic Kerrest
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- De: Jeffrey Bussgang
- Narrado por: Ramon De Ocampo
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 166
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Narración:4.5 out of 5 stars 134
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Historia4.5 out of 5 stars 134
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
-
5 out of 5 stars
-
slow in beginning but gets really good
- De Diana en 04-11-19
De: Jeffrey Bussgang
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- De: Jeff Bezos, Walter Isaacson - introduction
- Narrado por: L. J. Ganser
- Duración: 8 h y 55 m
- Versión completa
-
General4 out of 5 stars 651
-
Narración:4.5 out of 5 stars 550
-
Historia4 out of 5 stars 549
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
5 out of 5 stars
-
Do the right thing.
- De FULL Creative en 12-06-20
De: Jeff Bezos, y otros
-
Founders at Work
- Stories of Startups' Early Days
- De: Jessica Livingston
- Narrado por: Chelsea Kwoka, full cast
- Duración: 21 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 105
-
Narración:4.5 out of 5 stars 87
-
Historia4.5 out of 5 stars 87
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.
-
5 out of 5 stars
-
Wish I had listened to the book sooner.
- De Kindle Customer en 04-11-22
-
Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- De: Howard Schultz, Dori Jones Yang
- Narrado por: Eric Conger
- Duración: 2 h y 55 m
- Versión resumida
-
General4.5 out of 5 stars 1,239
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Narración:4.5 out of 5 stars 974
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Historia4.5 out of 5 stars 981
The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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3 out of 5 stars
-
wish it wasn't
- De Melissa en 12-27-08
De: Howard Schultz, y otros
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- De: Mark Jeffery
- Narrado por: Jim Meskemin
- Duración: 9 h y 35 m
- Versión completa
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General4.5 out of 5 stars 22
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Narración:4.5 out of 5 stars 17
-
Historia4 out of 5 stars 16
How organizations can deliver significant performance gains through strategic investment in marketing.
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4 out of 5 stars
-
Dated but contains solid information
- De Patrick en 10-18-20
De: Mark Jeffery
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The Four Steps to the Epiphany
- De: Steve Blank
- Narrado por: Graham Rowat
- Duración: 9 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 93
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Narración:4.5 out of 5 stars 73
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Historia4.5 out of 5 stars 73
The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.
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4 out of 5 stars
-
Piercing Narrator
- De David P en 01-09-21
De: Steve Blank
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From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- De: Aaron Ross, Jason Lemkin
- Narrado por: Steven Jay Cohen
- Duración: 11 h y 12 m
- Versión completa
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General4.5 out of 5 stars 88
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Narración:4 out of 5 stars 73
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Historia4.5 out of 5 stars 73
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
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2 out of 5 stars
-
Painful to listen!
- De NYCMom en 01-24-20
De: Aaron Ross, y otros
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Lost and Founder
- A Painfully Honest Field Guide to the Startup World
- De: Rand Fishkin
- Narrado por: Rand Fishkin
- Duración: 9 h y 1 m
- Versión completa
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General4.5 out of 5 stars 703
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Narración:5 out of 5 stars 631
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Historia4.5 out of 5 stars 628
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.
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3 out of 5 stars
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Stopped reading - politics in a non-political book
- De T en 10-17-19
De: Rand Fishkin
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- De: Michael Dell, James Kaplan
- Narrado por: Michael Dell
- Duración: 10 h y 35 m
- Versión completa
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General4.5 out of 5 stars 696
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Narración:4.5 out of 5 stars 591
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Historia4.5 out of 5 stars 588
In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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4 out of 5 stars
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Not perfect, but worth a listen
- De James S. en 11-09-21
De: Michael Dell, y otros
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The Business of Venture Capital (3rd Edition)
- The Art of Raising a Fund, Structuring Investments, Portfolio Management, and Exits,
- De: Mahendra Ramsinghani
- Narrado por: Mike Lenz
- Duración: 13 h y 58 m
- Versión completa
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General4.5 out of 5 stars 74
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Narración:4.5 out of 5 stars 59
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Historia4.5 out of 5 stars 59
Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies.
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3 out of 5 stars
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Very generic and dated
- De elan mohanty sharma en 08-08-21
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Delivering Happiness
- A Path to Profits, Passion, and Purpose
- De: Tony Hsieh
- Narrado por: Tony Hsieh
- Duración: 8 h y 17 m
- Versión completa
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General4.5 out of 5 stars 8,121
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Narración:4.5 out of 5 stars 6,400
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Historia4.5 out of 5 stars 6,412
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
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1 out of 5 stars
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Delivering Spin
- De Marc L. Mintz en 08-06-10
De: Tony Hsieh
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Winners Dream
- A Journey from Corner Store to Corner Office
- De: Bill McDermott, Joanne Gordon - Contributor
- Narrado por: Bill McDermott
- Duración: 10 h y 21 m
- Versión completa
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General5 out of 5 stars 628
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Narración:5 out of 5 stars 544
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Historia5 out of 5 stars 545
In Winners Dream, Bill McDermott - the co-CEO of the world’s largest business software company, SAP - chronicles how relentless optimism, hard work, and disciplined execution embolden people and equip organizations to achieve audacious goals. Growing up in working-class Long Island, a sixteen-year-old Bill traded three hourly wage jobs to buy a small deli, which he ran by instinctively applying ideas that would be the seeds for his future success.
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5 out of 5 stars
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A truly inspiring story
- De Brock en 10-16-14
De: Bill McDermott, y otros
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Built from Scratch
- How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion
- De: Bernie Marcus, Arthur Blank, Bob Andelman
- Narrado por: Mike Chamberlain
- Duración: 11 h y 49 m
- Versión completa
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General4.5 out of 5 stars 652
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Narración:4.5 out of 5 stars 561
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Historia4.5 out of 5 stars 560
Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
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5 out of 5 stars
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Bezos must have read this book.
- De Jensen en 06-22-17
De: Bernie Marcus, y otros
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,932
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Narración:4.5 out of 5 stars 1,600
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Historia4.5 out of 5 stars 1,596
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
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The Founder's Dilemmas
- De: Noam Wasserman
- Narrado por: Mark Mosely
- Duración: 13 h y 28 m
- Versión completa
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General4.5 out of 5 stars 723
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Narración:4.5 out of 5 stars 582
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Historia4 out of 5 stars 574
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
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2 out of 5 stars
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Too much talk on the data
- De Stanley Tan en 10-02-14
De: Noam Wasserman
Lo que los oyentes dicen sobre Behind the Cloud
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- chris mateo
- 09-15-24
Great book
HighLevel strategies and tactical ones love it as a young start up this definitely helps!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Alejandra
- 11-06-23
Great Insight into How Marc Built SFDC
Great insight into how Marc B built Salesforce from the many facets of business building.
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Total3 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Ericson R.
- 12-29-23
The personal life of Benioff.
A lot of principles were boring and took a lot of time. i confess that was dificult to keep focus.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 07-29-20
Inspirational
As a Vp of a startup in its infancy- it’s great to see the road map that Marc created. This is probably the closest I’ll ever get to having him as a mentor so I’m grateful for the practical structure of his ideas.
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esto le resultó útil a 3 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 12-01-21
Best for startups and IT professionals
What a book, this experience was great ad if I was living it through with Marc, great voice over.
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Total3 out of 5 stars
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Ejecución5 out of 5 stars
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Historia3 out of 5 stars
- David London
- 03-13-21
Interesting, but mostly outdated by this time
It was great to hear the story and I feel more knowledgeable about SalesForce. However, this doesn’t translate too well 10 years later, as most is common knowledge now. Plus, at times, it felt like he was patting himself on the back for a whole chapter.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- John T.
- 08-14-22
No lessons. Only narcissism.
Don’t expect to learn anything from this book. If you received one cent for every time the author said “I” or “me”, you’d be wealthier than Musk, Bezoz, Zuckerberg and the next 50 billionaires in the list. Absolute trash.
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esto le resultó útil a 2 personas