• AI & Market Research’s Future

  • May 9 2025
  • Duración: 36 m
  • Podcast

AI & Market Research’s Future

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  • Resumen

  • In this episode of The Backstory on Marketing and AI, we sit down with Andreas Duess, co-founder of 6 Seeds Consulting, to explore how artificial intelligence is revolutionizing the world of consumer research. From reducing the failure rate of CPG product launches to building synthetic personas based on behavioral data, Duess offers a fascinating look at the future of marketing.

    You’ll learn:

    · How to use AI to close the “say-do” gap

    · The value of AI-powered digital focus groups

    · The role of meaning-making vs. sense-making in successful AI strategies

    · How smart fridges and food delivery data contribute to predictive analytics

    · Why generalists will thrive in the age of AI

    Plus, Duess shares how he uses AI as a collaborative partner in writing, creativity, and product development. Whether you're a CMO or a startup founder, this is a must-listen conversation that offers strategic and tactical takeaways.

    To learn more about 6 Seeds Consulting, visit: https://6seedsconsulting.com

    Click here to view the video: AI and Marketing with Andreas Duess
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