In this episode, I interview Rocio Luna, Workers’ Compensation Specialist and Risk Management Strategist. Rocio’s journey into insurance began with a simple yes. When a local agency needed help fast, she jumped in headfirst with no prior knowledge of workers’ comp. She candidly shares how Google became her best friend, how kind adjusters helped shape her foundation, and how she leaned into transparency, humility, and determination to earn her footing in a male-dominated space. Rocio opens up about those early years, the steep learning curve, and how developing client trust, especially when delivering tough news, was a cornerstone of her growth.

We also talk about how Rocio’s experience in claims gave her the structure and insight to later build out scalable processes for risk management. Her transition into sales, while brief, taught her invaluable lessons about communication, confidence, and rejection. As a 25-year-old Latina woman surrounded by seasoned "golf guys," Rocio used her intuition and deep listening skills to form real connections with clients, and realized that being different was her strength. Her message to other women in the industry is powerful: don’t let intimidation or a number define your worth. You belong at the table, and your voice matters.