🔑 Key Takeaways

• Parker’s agency journey started with Facebook Ads and a beer with the founder of BrüMate.
• Being good at media buying doesn’t make you ready to run an agency—operations, hiring, and leadership are critical.
• Building the right team was the biggest unlock: hiring smarter people, building pods, and using strengths-based org design.
• The shift from freelancer to agency took nearly two years and required serious rethinking of roles and SOPs.
• Creative is now the most powerful performance lever—media buying alone can’t scale brands anymore.
• Tuff Media operates using a pod system to maximize quality, communication, and client satisfaction.
• Success came from creating systems for growth—particularly paid acquisition with strong creative hooks.
• Parker emphasizes focusing on “what works” (70%), adjacent opportunities (20%), and innovation (10%)—inspired by Google’s strategy.
• Great agency culture and strong client relationships reduce churn and increase retention.
  
  Instagram: @parker_kump
  LinkedIn: Parker Kump
  Agency Instagram: @tuffmedia_mktg
  Website: www.tuffmedia.ca

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Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club