• #203: Parker Brothers – Their Monopoly Story

  • Apr 30 2025
  • Duración: 16 m
  • Podcast

#203: Parker Brothers – Their Monopoly Story

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  • Making games better and getting them into the world seems like the thing to do when your dad passes and you need money. Sounds like Monopoly. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Tapper's Jewelry Ad] Dave Young: Welcome back to The Empire Builders Podcast. I'm Dave Young, and I'm here with Stephen Semple, who's been researching yet another empire for us to dissect and discuss. And today it's Parker Brothers, the game mogul. Were these guys on Game Row? Didn't we talk about it in another episode, the inventor of a game that was like he was over there in the part of town where all the games come from? I'm assuming. Stephen Semple: No, this kind of predates that. This sort of predates that. We're going way back. Dave Young: I mean, Parker Brothers, I know the name and I'm trying to even think of a game that's Parker Brothers. Parker Brothers. Who are these guys? Stephen Semple: We're going way back. The business was started by George Parker when he was 16 years old back in 1883. Dave Young: See, I was thinking you were going to go back farther than that. Stephen Semple: Really? Dave Young: These guys invented the stick. But 1883, that's okay. 1883 or 18... Stephen Semple: 1883. Dave Young: 1883. Okay. Stephen Semple: Yeah, so we're going back a little bit here, going back here a little bit. And one of the things that was happening around that time, because we're talking about the early stages of the Industrial Revolution, and one of the things that was being created was the eight-hour workday, which actually started to build leisure time for people. Dave Young: Because before that, the work day was waking hours. Wasn't it? It was just like... Stephen Semple: Basically. Pretty much. Yeah, pretty much. And so board games had started to come out, but most board games at that time were developed with an agenda. They were dealing with the moral decline of America is what a lot of them were. And they weren't really all that interesting or fun. And basically, George Parker was the youngest of two older brothers, and his father was a successful merchant, but had passed away and he had to find a way to make money. And what he noticed was at this time, capitalism was really changing. It was becoming actually acceptable. So for example, in 1840, there were 60 millionaires in the United States. By 1880, there were 1,000. Dave Young: Wow! Stephen Semple: Wealth was exploding, and people were actually able to imagine being wealthy. It was not just the aristocracy. There were actually regular people breaking through. And the first game he creates is a game called Banking. Dave Young: Banking. I'm pretty sure he didn't invent banking. Stephen Semple: But he invented a game game called Banking. And it's rejected by several publishers, but he spends his life savings, prints 500 copies, takes a month off school to go and sell it. He does sell all the sets for a profit of 80 bucks, but it was a lot of work, but gives him kind of a taste of success. And this is in the era of tycoons, and they were being admired. And Parker wanted to create an idea that taps into this. Dave Young: The Vanderbilts and all the... Stephen Semple: Yeah, the Carnegies and all of that stuff. And he didn't like business, so he convinced his brother Charles to join, and they formed Parker Brothers. So basically, Charles is going to manage the business, and George is going to create the games.
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