The Empire Builders Podcast

De: Stephen Semple and David Young
Escúchala gratis

  • Resumen

  • Reverse engineering the success of established business empires.
    The Empire Builders Podcast
    Más Menos
Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Más Menos
Episodios
  • #196: Swatch – Saving the Swiss Watch Makers

    #196: Swatch – Saving the Swiss Watch Makers
    Mar 12 2025
    Japan's digital watches massively disrupted the Swiss watch market. So, an entry level fashion watch is created to save the day. Swatch! Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us. But we're highlighting ads we've written and produced for our clients, so here's one of those. [Waukee Feet Ad] Dave Young: Welcome back to the Empire Realtors podcast. Dave Young here alongside Stephen Semple. And as usual, Stephen has whispered the topic into my ear as the five-second countdown commenced. So, I have three seconds to come up with my initial reaction to the brand is that we're going to discuss. And my recollection for this one is ... Let me tell you what it is first. It's Swatch. Remember the watches? And my recollection of it is they were just too damn cool for me. Stephen Semple: I mean, you're not a fashionista, Dave? Dave Young: I never have been. But here's the thing. I think by the time ... you'll have to fill in the dates here, but I think by the time I got out of college and was making my way in small market radio, the point of having fashionable timepieces on your wrist, which is ... was like, "That's just too cool for me. No." I recognize it as a cool idea that was going to make somebody a gazillion dollars. Stephen Semple: Yeah. Dave Young: But it wasn't going to be my dollars that got it done. Stephen Semple: Well, you're somewhat accurate, and somewhat aren't because I believe that we are around the same age. I might be a tick older, but it was fall of 82 when Swatch was launched, but they became really big, late eighties, early nineties. Dave Young: So, yeah, I graduated college in 84, and so, yeah, by the late eighties ... and remember, I was in Western Nebraska. Stephen Semple: And there was no Amazon. Dave Young: Dude, Gone With the Wind has just now arrived at theaters in Western Nebraska. When you think about the good old days, they haven't even hit Western Nebraska yet. They're still waiting. So, go ahead. Stephen Semple: As I got looking at Swatch, here's the thing that's really remarkable about Swatch is how much they changed the watch industry. It is an idea that was remarkable because not only did it change the watch industry, it saved the Swiss watch industry. Dave Young: Oh, I believe it. Yeah. Stephen Semple: The change that came about was incredible. If we go back pre-Swatch, the idea of a watch is it was a single purchase item. Dave Young: There's a time ... yeah. Stephen Semple: People own one wristwatch. Dave Young: Yeah, and you decided, do you want a leather watch band or one of those metal expandy ones? Stephen Semple: Yeah. Dave Young: Which watch guy are you? Stephen Semple: Right. And Rolex, for example, was not even a high-end luxury product at that time. It was an expensive watch, but it was not a luxury watch. It was not an aspirational one. And it's really interesting. Even if you take a look at Rolex's advertisements from the seventies versus the ones 2000 and on, they're a very, very different feel. One was it's rugged, and you can use it, and they aligned with certain sports such as diving and things along that lines. You look at how it's positioned today, and it's a fashion statement. Dave Young: Yeah, I see that. Stephen Semple: It's very, very different. In 10 years following the launch of Swatch, they became the largest watch brand on the planet. Dave Young: Well, I'm sure we're going to hear about tons of imitators. And they hit right in that slice of time. There's a couple of decades,
    Más Menos
    23 m
  • #195: PEZ – Part 2 – From Loophole to Pez Outlaw

    #195: PEZ – Part 2 – From Loophole to Pez Outlaw
    Mar 5 2025
    How Steve Glue made 4 Million giving the people what they wanted by beating the system; and how Pez ran him out of the business. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is... Well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [ASAP Commercial Doors Ad] Dave Young: Welcome back to the Empire Builders Podcast, Dave Young here with Stephen Semple and part two of the PEZ story. We're going to talk about the PEZ collectibles, the whole frenzy. Stephen, I'm going to turn it over to you because I'm fascinated with this. I did just 30 seconds worth of Googling, and yeah, there are PEZ dispensers that are worth bucks out there. Stephen Semple: And the whole collectibles and the PEZ story is crazy. And as we know, the '90s is when this whole idea of collectibles just took off. You had Swatch watches come onto the market, and in fact, stay tuned, we're going to do an episode on Swatch. Swatch is probably going to end up becoming one of my favorite all time stories. So Swatch is going to be coming up. Because as I was going down this whole collectibles thing, it opens other doors. But you had Beanie Babies and you had Pokemon, and of course, PEZ. And PEZ is so popular that it ended up being on the cover of the Forbes magazine edition on collectibles. And people who collect PEZ dispensers call themselves PEZ heads. And one of the biggest people in the space is a guy whose name is Stephen Glew, who's also known as the PEZ Outlaw. Dave Young: The Pez Outlaw. Stephen Semple: The PEZ Outlaw. You're immediately intrigued, aren't you? Dave Young: Oh, sure. Stephen Semple: And Steve Glew is a machine operator from Michigan, and he started doing collectibles as a side hustle. And he started by collecting cereal boxes. So he would go to the local recycling plant and clip the coupons and ask for the toy to send them, things like those secret decoder rings. Have you ever noticed that there's a disclaimer now on those things that says only one per customer Dave Young: Because of him? Stephen Semple: It's because of him. Because at a certain point, Kellogg's notices that they're sending tons of toys to this one address- Dave Young: To one guy. Stephen Semple: ... in rural Michigan, to this one guy. He's basically getting these things and then going to trade shows and selling them. Dave Young: Nice. That's smart. Stephen Semple: That's smart, hey. Dave Young: Yeah. Stephen Semple: It's funny, I bought a book a little while ago that is somebody had put together a book of all of the ads and the products that we saw in comics. Dave Young: Oh, sure. Stephen Semple: And in fact, the reason why I had got the book is when I did my comic, I was looking for ideas for fun, made-up placement. Dave Young: My dad had a story about when he was a kid, he sent off for something and it was a model airplane, a Balsa model airplane, send a dollar or whatever. I think this had to be a joke. Basically, he got back a big block of balsa wood and a knife. There you go. Stephen Semple: There you go, that's awesome. Yeah. Dave Young: Yeah, so Steve Glew. Stephen Semple: So we thank Steve Glew for the origin of the disclaimer of one per customer. So Steve's got a problem. He needs to find new things to sell because this side hustle is about to disappear because he's no longer able to scavenge these boxes and send in and get all these toys to sell. He's clearing out the last of his inventory and he notices a nearby vendor selling Pez dispensers.
    Más Menos
    13 m
  • #194: Pez – Part 1 – The Mint that Became a Collectable

    #194: Pez – Part 1 – The Mint that Became a Collectable
    Feb 26 2025
    What do you do when you think cigarette smoke is disgusting and you are a bit of a germaphobe? Create a collectable candy empire, of course. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Waukee Feet Ad] Dave Young: Welcome back to the Empire Builders Podcast. And I'm Dave Young, alongside Stephen Semple, where we're talking about empires. And Stephen whispered the subject of today's episode into my ear, and immediately, immediately my thoughts went not to my childhood as usually happens. Stephen Semple: Well, this is a variation. Can I guess where your brain went? Dave Young: Go ahead. Stephen Semple: Seinfeld? Dave Young: No, not even se Seinfeld. Stephen Semple: Okay. All right. Dave Young: I think it's on Apple, the current, maybe it's not on Apple. Maybe it's Prime. I'm not sure. But it's a current series, sci-fi series going on called Silo. Stephen Semple: Oh, yes, yes. I've started watching it. Yes. Dave Young: And they have these artifacts and somebody has a Pez dispenser, this Silo, futuristic, that mankind's been living in these silos for 350 years. They can't come out, but there's some people have these trinkets from the past and there's a Pez dispenser amongst them. Stephen Semple: That's right. Dave Young: They have no idea what it is. Stephen Semple: Right, yeah. And then there's that famous Seinfeld episode with the Pez dispenser in it as well. That was super popular one, where Jerry basically is being pain in the neck with this Pez dispenser. Yeah, but they're huge. They sell about 75 million Pez dispensers a year, still, across 80 countries, as well as five billion individual Pez candies. There's like 900 employees working for Pez. Dave Young: Wow. Okay. And the candy's nothing special, other than it's all uniform, like little bricks. It's almost like eating a Lego and almost as flavorful. Stephen Semple: Yeah, there you go. Well, I can't comment, because I've never eaten a Lego, but... Dave Young: Well, you didn't have my childhood, Stephen. Stephen Semple: So, the Pez company starts in 1927. I didn't realize how old it was. And it was started by Edward Haas III, and he lived in Vienna, and he couldn't stand the smell of smoke. And he's running this family, this successful family business, making a special kind of baking powder that was invented by his grandfather. So he was already a business person making this baking powder. And Edwin took the business in a new direction when he created the world's first ready mix cake mixture during World War I. Dave Young: Oh, wow. Okay. Stephen Semple: Yeah. And so, by the late 1920s, they have a number of factories in Europe, and at this time, smoking booms with the invention of the rolling machine, the automated rolling machine, which suddenly makes cigarettes cheap and plentiful. And if you want to learn more about this trend, go back to episode 85 for American tobacco. So first, Dave, can you believe that was like a year and a half ago that we recorded that? Dave Young: No kidding, yeah, the automatic rolling machines. Stephen Semple: Yeah. So there's a whole episode really on that. Go back and check it out. It's actually quite a fascinating story. Dave Young: But this guy, he doesn't like smoke. Stephen Semple: He does not like it. And one of the other things that happened is during World War I, soldiers are provided cigarettes as rations. And it's really interesting.
    Más Menos
    17 m

Lo que los oyentes dicen sobre The Empire Builders Podcast

Calificaciones medias de los clientes
Total
  • 5 out of 5 stars
  • 5 estrellas
    1
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrella
    0
Ejecución
  • 5 out of 5 stars
  • 5 estrellas
    1
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrella
    0
Historia
  • 5 out of 5 stars
  • 5 estrellas
    1
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrella
    0

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles