• Episode 772 | A Highly Effective Framework for SaaS Positioning

  • Apr 29 2025
  • Duración: 35 m
  • Podcast

Episode 772 | A Highly Effective Framework for SaaS Positioning

  • Resumen

  • What makes a SaaS positioning framework truly effective?

    In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters.

    Topics we cover:
    • (6:59) – What is positioning, really?
    • (11:16) – Why your homepage matters more than your pitch deck
    • (14:17) – Workflow-based segmentation vs. firmographics
    • (17:39) – Positioning against competitive alternatives
    • (31:13) – The #1 mistake founders make with positioning
    Links from the Show:
    • MicroConf Growth Retreat | London, UK - May 14-16, 2025
    • Invest in TinySeed
    • Get Access to Anthony’s MicroConf New Orleans Talk
    • Anthony Pierri (@anthonypierri) | LinkedIn
    • Anthony Pierri (@apierriPMM) | X
    • Fletch

    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

    Subscribe & Review: iTunes | Spotify

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