You don’t wake up 300 pounds overnight. But one day, you walk into a store, try on a triple XL shirt… and it doesn’t fit. That was James Rice’s moment. The moment he realized his health had quietly spiraled out of control.

But what followed wasn’t just a weight loss journey—it was a complete reinvention.

In this episode, James opens up about what really led to his transformation at 52 years old. A career-ending injury. Divorce. Losing his business. Facing down diabetes. And the hardest part? Admitting he needed help.

James went from nearly 300 pounds to stepping on stage at 150 pounds, shredded, and winning a national transformation contest affiliated with Arnold Schwarzenegger. But what made his story powerful wasn’t just the fat loss. It was what he gained along the way: energy, purpose, confidence, and a reason to lead others.

We talk about the raw realities of starting over in midlife, setting new boundaries, breaking a sugar addiction, and how becoming “selfish” with your health might be the most selfless thing you can do for your family.

This one hits deep, especially for guys who think it’s too late to turn things around.

James proves it never is.

Timestamps:

08:05 - Childhood, sugar, and the slow creep of weight gain

10:18 - The knee injury that became an excuse

13:18 - Life at 23-40

16:41 - Setting boundaries with work, family, and health

22:10 - The Miami Beach wake-up call and a shirt that didn’t fit

28:10 - The sugar detox nightmare and early struggles

35:07 - What the first 12 weeks of workouts really looked like

38:50 - From gym member to bodybuilding competitor

40:46 - How he lost weight during COVID

46:14 - Competition day and the supportive community

52:12 - Meeting Arnold Schwarzenegger and finding purpose

56:17 - The importance of community in transformation

1:01:06 - James's books: "Transform Yourself" and "The 100 Pound War"

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📚 James’ Books:

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- The 100 Pound War – Lessons, mindset shifts, and raw reflections for anyone trying to take their life back

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