You don’t wake up 300 pounds overnight. But one day, you walk into a store, try on a triple XL shirt… and it doesn’t fit. That was James Rice’s moment. The moment he realized his health had quietly spiraled out of control.

But what followed wasn’t just a weight loss journey—it was a complete reinvention.

In this episode, James opens up about what really led to his transformation at 52 years old. A career-ending injury. Divorce. Losing his business. Facing down diabetes. And the hardest part? Admitting he needed help.

James went from nearly 300 pounds to stepping on stage at 150 pounds, shredded, and winning a national transformation contest affiliated with Arnold Schwarzenegger. But what made his story powerful wasn’t just the fat loss. It was what he gained along the way: energy, purpose, confidence, and a reason to lead others.

We talk about the raw realities of starting over in midlife, setting new boundaries, breaking a sugar addiction, and how becoming “selfish” with your health might be the most selfless thing you can do for your family.

This one hits deep, especially for guys who think it’s too late to turn things around.

James proves it never is.

Timestamps:

08:05 - Childhood, sugar, and the slow creep of weight gain

10:18 - The knee injury that became an excuse

13:18 - Life at 23-40

16:41 - Setting boundaries with work, family, and health

22:10 - The Miami Beach wake-up call and a shirt that didn’t fit

28:10 - The sugar detox nightmare and early struggles

35:07 - What the first 12 weeks of workouts really looked like

38:50 - From gym member to bodybuilding competitor

40:46 - How he lost weight during COVID

46:14 - Competition day and the supportive community

52:12 - Meeting Arnold Schwarzenegger and finding purpose

56:17 - The importance of community in transformation

1:01:06 - James's books: "Transform Yourself" and "The 100 Pound War"

💪 Want to lose 100 pounds—or just feel like yourself again?

🚨 JOIN THE TRIBE 🚨

You don’t need to figure it out alone.

Join the Over 40 Alpha Brotherhood and get:

- Follow-along workouts for men in your 40s, 50s, and 60s

- Easy, no-BS nutrition plans

- Weekly coaching calls + private Facebook community

- Mental health tools, mobility routines, and real accountability

👉 Start your transformation for just $1: www.over40alpha.com

📚 James’ Books:

- Transform Yourself: A Pump Club Story – How a regular guy stepped on stage after losing 100 pounds

- The 100 Pound War – Lessons, mindset shifts, and raw reflections for anyone trying to take their life back

🚨 LIMITED-TIME OFFER! 🚨 Alpha Max Test 3D Plus is back—better, stronger, and in high demand. Stock is running low, and once it’s gone, it’s gone! Order now to lock in your 50% discount and start your transformation today!

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Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Listen to This Episode on Your Favourite Podcast...

You could be spending hours in the gym every week, following whatever trendy routine is making the rounds, but if these foundational movements aren't in your arsenal, you're wasting your time and setting yourself up for injury.

Today, on my 56th birthday, I'm giving you the gift of the 10 non-negotiable exercises every man over 40 MUST incorporate for true functional strength, mobility, and the physique you want.

These aren't just random movements—they're the cornerstone exercises that build a bulletproof body as you age. The ones that fight sarcopenia, help you maintain independence and keep you moving pain-free well into your 70s and beyond.

Timestamps:

01:00 Why men over 40 need specific exercise selection

03:27 #1: Goblet squat - the ultimate lower body movement

07:38 #2: Incline dumbbell chest press for upper chest mass

12:00 #3: Burpees - the non-negotiable total body exercise

18:07 #4: Single-leg deadlift for balance

23:13 #5: Kettlebell swing - the testosterone-fueling movement

28:25 #6: Parallel bar dips for triceps mass and shoulder stability

33:50 #7: Seated incline dumbbell curls for bicep development

39:58 #8: Barbell rows for back density and posture

44:02 #9: Lunges - all variations for lower body symmetry

47:08 #10: Pull-ups - the true test of upper body strength

52:25 BONUS: Anti-rotation and rotational core exercises

🚨 BIRTHDAY SPECIAL! 🚨 Ready to transform your physique with these 10 essential exercises? Join over 10,000 men in the Over 40 Alpha Brotherhood for just $1 and get follow-along workouts that incorporate all these movements properly.

👉 Get started here: https://www.over40alpha.com/

🚨 LIMITED-TIME OFFER! 🚨 Alpha Max Test 3D Plus is back—better, stronger, and in high demand. Stock is running low, and once it's gone, it's gone! Order now to lock in your 50% discount and start your transformation today!

Get it here: https://funksupplementshop.com/product/alpha-max-test-3d-ultimate-testosterone-booster/

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Listen to This Episode on Your Favourite Podcast Channel: www.over40alphapodcast.com

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.

I want to give a MASSIVE thanks to everyone stepping up and leaving 5-star reviews.

Please Review and Share the Podcast Here:

Drop that 5-star review.

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Ever feel like you're crushing it in one part of your life… but totally lost in another?

Maybe your career’s on point, but your health is falling apart. Or your workouts are solid, but your relationships feel flat. Or maybe you’ve hit 50, and suddenly you’re wondering, “What’s my purpose now?”

This episode is your guide to getting clear.

I sat down with Bernie Borges—67 years young, healthy, thriving, and straight-up radiating wisdom—to break down the five pillars every man needs to focus on to build a life of true fulfillment.

Bernie’s not just talking theory—he’s lived it. Husband, father, podcaster, business leader, and founder of Thrive Media, he’s stacked up decades of wins, failures, pivots, and aha moments. And he’s now on a mission to help men like you find clarity and purpose at every stage of life.

This convo hit hard. Real talk about loneliness, the power of male friendships, how to know if you’re actually fulfilled or just coasting, and how to make changes that last.

This one’s a mindset shift. Don’t miss it.

Timestamps:

09:52 Bernie's origin story and journey to the five pillars

12:32 Why health and fitness are separate pillars

17:00 #1: Relationships pillar

19:39 How to develop meaningful male friendships

25:07 #2: Fitness pillar for functionality and self-esteem

29:01 Bernie's tree incident: how fitness saved him from injury

33:09 #3: Health pillar: physical and mental health connection

38:10 Finding a confidant for mental health support

43:48 #4: Career pillar

50:44 Fulfillment vs happiness

55:35 Career fulfillment after retirement

59:20 #5: Legacy pillar: defining your impact

1:03:10 Bernie's non-negotiables for a fulfilling life

1:10:45 Final thoughts and key takeaways

🚨 JOIN THE TRIBE 🚨

You’ve got five pillars to build, but you don’t have to build them alone.

Inside the Over 40 Alpha Brotherhood, we hit every single one:

- Follow-along workouts tailored for your body over 40

- Easy-to-follow nutrition (no calorie counting!)

- Mental and physical recovery routines

- A private brotherhood of men on the same mission

- Weekly coaching calls with me to keep you locked in

It’s all there—and your first month is just $1.

👉 Get started here: www.over40alpha.com

💥 Want to train with me every day? Click play and follow along. Need meals that boost T and burn fat? We’ve got ‘em. Want a tribe of men who’ve got your back? You’re already late.

🚨 LIMITED-TIME OFFER! 🚨 Alpha Max Test 3D Plus is back—better, stronger, and in high demand. Stock is running low, and once it’s gone, it’s gone! Order now to lock in your 50% discount and start your transformation today!

Get it here: https://funksupplementshop.com/product/alpha-max-test-3d-ultimate-testosterone-booster/

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Listen to This Episode on Your Favourite Podcast Channel: www.over40alphapodcast.com

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately