​Ryan Vet is a globally recognized entrepreneur, keynote speaker, and USA TODAY best-selling author whose career spans consulting, leadership roles, and multiple successful startups. Known for his dynamic stage presence and actionable insights, Ryan has inspired audiences on four continents and worked with organizations ranging from Fortune 500 companies to innovative startups. With a passion for empowering leaders and driving meaningful change, Ryan's work has been featured in Forbes, ABC, NBC, and more.

Leadership in the dental industry is evolving, and with new generations entering the workforce, practice owners must adapt to changing expectations. How can dentists effectively lead their teams while navigating shifting marketing trends and generational differences?

According to Ryan Vet, a best-selling author and international keynote speaker, the key to success lies in embracing generational shifts rather than resisting them. He highlights that Gen Z, now a growing part of the workforce, brings a tech-savvy, efficiency-driven mindset that can be both an asset and a challenge for dental leaders. Understanding generational biases, refining leadership strategies, and adapting marketing efforts to align with audience behavior can set a practice apart. Ryan emphasizes that effective leadership isn’t just about managing a team; it’s about setting the right example and creating a culture of engagement and growth.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Ryan Vet to discuss leadership, marketing strategies, and generational shifts in the dental industry. They explore how to manage a multigenerational workforce, the role of customer experience in business growth, and why leading by example is critical for success. Ryan also shares practical insights on defining purpose, priorities, and principles to make better leadership decisions.