In this episode of The Business Behind Your Business, host Paul Sweeney speaks with sales expert Jacob Hicks about mastering the art of follow-up and building authentic customer relationships. Jacob shares insights from his diverse sales background and emphasizes the importance of follow-up systems, customer relationship management (CRM) tools, and providing value without being pushy. Listeners will gain practical strategies to improve their sales process, overcome the fear of follow-up, and ultimately increase conversions.

Jacob Hicks is a coach and keynote speaker with over a decade of experience transforming lives and businesses. Thanks to 10 years in sales, Jacob has a knack for identifying what drives lasting success and delivering implementable strategies to help clients achieve it. Podcasters love working with Jacob because of his practical insights and engaging storytelling that leave audiences inspired. Known for his strong follow-up systems and mindset-driven coaching, Jacob empowers clients across industries to overcome challenges, implement sustainable systems, and move forward with confidence.

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Website: www.jacobhickscoach.com

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