
Aesthetic Intelligence
How to Boost It and Use It in Business and Beyond
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $18.89
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Vivienne Leheny
-
De:
-
Pauline Brown
Acerca de esta escucha
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
©2019 Pauline Brown (P)2019 HarperAudioLos oyentes también disfrutaron...
-
Passive Income Mastery: Ideas, Sources and Methods to Generate and Maintain Passive Wealth
- Your Retirement: Real Estate, Cryptocurrency, Amazon FBA, Graphic Design, Blogging, Dropshipping & more
- De: Cameron Belford
- Narrado por: Kenneth Robert Hunt
- Duración: 5 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
In this age of ubiquitous connectivity, time is a resource you can use to much better advantage than in the past. You can literally “not work” from anywhere in the world, checking in occasionally to make sure that the money river is continuously and abundantly flowing.
-
-
Extremely AI-don't waste your money like I did
- De Kim en 02-10-25
De: Cameron Belford
-
Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- De: Robin Lent, Genevieve Tour
- Narrado por: Jo Anna Perrin
- Duración: 3 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
-
-
Focused Too Much On Items & Not Enough On Services
- De Michelle O en 03-12-24
De: Robin Lent, y otros
-
Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts, Tim Brown
- Duración: 7 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
-
-
Not quite what I was hoping for
- De Amazon Customer en 01-16-20
De: Tim Brown
-
Deluxe
- How Luxury Lost Its Luster
- De: Dana Thomas
- Narrado por: Dana Thomas
- Duración: 13 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know.
-
-
Great books, terrible narration
- De andrewlb en 06-09-21
De: Dana Thomas
-
You're Invited
- The Art and Science of Connection, Trust, and Belonging
- De: Jon Levy
- Narrado por: Jon Levy
- Duración: 7 h y 33 m
- Versión completa
-
General
-
Narración:
-
Historia
Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
-
-
You’re invited...if you’re liberal
- De Anonymous en 05-19-21
De: Jon Levy
-
The Gold Standard
- Giving Your Customers What They Didn't Know They Wanted
- De: Colin Cowie
- Narrado por: Colin Cowie
- Duración: 5 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.
-
-
Boring
- De Paul/Big Dog en 10-09-24
De: Colin Cowie
-
Passive Income Mastery: Ideas, Sources and Methods to Generate and Maintain Passive Wealth
- Your Retirement: Real Estate, Cryptocurrency, Amazon FBA, Graphic Design, Blogging, Dropshipping & more
- De: Cameron Belford
- Narrado por: Kenneth Robert Hunt
- Duración: 5 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
In this age of ubiquitous connectivity, time is a resource you can use to much better advantage than in the past. You can literally “not work” from anywhere in the world, checking in occasionally to make sure that the money river is continuously and abundantly flowing.
-
-
Extremely AI-don't waste your money like I did
- De Kim en 02-10-25
De: Cameron Belford
-
Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- De: Robin Lent, Genevieve Tour
- Narrado por: Jo Anna Perrin
- Duración: 3 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
-
-
Focused Too Much On Items & Not Enough On Services
- De Michelle O en 03-12-24
De: Robin Lent, y otros
-
Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts, Tim Brown
- Duración: 7 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
-
-
Not quite what I was hoping for
- De Amazon Customer en 01-16-20
De: Tim Brown
-
Deluxe
- How Luxury Lost Its Luster
- De: Dana Thomas
- Narrado por: Dana Thomas
- Duración: 13 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know.
-
-
Great books, terrible narration
- De andrewlb en 06-09-21
De: Dana Thomas
-
You're Invited
- The Art and Science of Connection, Trust, and Belonging
- De: Jon Levy
- Narrado por: Jon Levy
- Duración: 7 h y 33 m
- Versión completa
-
General
-
Narración:
-
Historia
Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
-
-
You’re invited...if you’re liberal
- De Anonymous en 05-19-21
De: Jon Levy
-
The Gold Standard
- Giving Your Customers What They Didn't Know They Wanted
- De: Colin Cowie
- Narrado por: Colin Cowie
- Duración: 5 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.
-
-
Boring
- De Paul/Big Dog en 10-09-24
De: Colin Cowie
-
Medical Aesthetics Success
- Your Business in the Black!
- De: Dori Soukup
- Narrado por: Stephen Phillip
- Duración: 4 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, an injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must read and a must have for your success library.
-
-
great for everyone in aesthetic industry
- De Azary en 07-15-23
De: Dori Soukup
-
Talk to Me
- How to Ask Better Questions, Get Better Answers, and Interview Anyone like a Pro
- De: Dean Nelson
- Narrado por: Michael David Axtell
- Duración: 10 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
From respected journalist, professor, and founder of the Writer's Symposium by the Sea, an audiobook that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature like a Professor. Nelson walks listeners through each step of the journey from deciding whom to interview and structuring questions, to the nitty-gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe).
-
-
Not just for journalist;great for Salespeople also
- De Eric D. Knowles en 03-28-19
De: Dean Nelson
-
Real Artists Don't Starve
- Timeless Strategies for Thriving in the New Creative Age
- De: Jeff Goins
- Narrado por: Stu Gray
- Duración: 5 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Best-selling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace.
-
-
Amazing Must-Have for Every Creative!
- De Heatherlee en 06-11-17
De: Jeff Goins
-
7 Healthy Gut Habits for Women Over 40
- Get Your Life Back Using Intermittent Fasting, Nutrition, and Self-Care to Restore Gut Microbiome for Weight Loss and Increased Energy
- De: Lara West
- Narrado por: Tyla Shandro
- Duración: 3 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
With simple and easy-to-implement strategies and a comprehensive, step-by-step approach, you’ll be able to improve your gut health, lose weight, balance hormones, and increase your energy levels.
-
-
Nothing new
- De Rella en 02-17-25
De: Lara West
-
Train Your Mind to Be Successful
- Attract and Get Anything You Want in Life
- De: Sayra S. Montes
- Narrado por: Mapuana Makia
- Duración: 3 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
Do you want to develop the habits you need to thrive and flourish in life? Looking for powerful, proven exercises to help you change your mindsets, manifest your dream life, and strive for achievement? Then this is the book for you.
-
-
Common sense Rehash of another million books out there
- De DeAnn en 07-03-22
De: Sayra S. Montes
-
The Right It
- Why So Many Ideas Fail and How to Make Sure Yours Succeed
- De: Alberto Savoia
- Narrado por: Roger Wayne
- Duración: 6 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
The law of market failure: Most new products will fail in the market, even if competently executed.
-
-
Great story and great audio narration
- De Eduards en 05-18-19
De: Alberto Savoia
-
The Laws of Human Nature
- De: Robert Greene
- Narrado por: Paul Michael, Robert Greene
- Duración: 28 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.
-
-
Tempo is key! (1.25X)
- De James Hawkins en 11-12-18
De: Robert Greene
-
The Company I Keep
- My Life in Beauty
- De: Leonard A. Lauder
- Narrado por: Arthur Morey
- Duración: 12 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today.
-
-
Enchanting & motivational
- De MB en 11-23-20
-
Leaders Eat Last
- Why Some Teams Pull Together and Others Don't
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 9 h y 23 m
- Versión completa
-
General
-
Narración:
-
Historia
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
-
-
Very Disappointed
- De Jackson F. en 10-16-20
De: Simon Sinek
-
The Tipping Point
- How Little Things Can Make a Big Difference
- De: Malcolm Gladwell
- Narrado por: Malcolm Gladwell
- Duración: 8 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
-
My tipping point…for audio
- De Mod en 04-17-12
De: Malcolm Gladwell
-
Zero to One
- Notes on Startups, or How to Build the Future
- De: Peter Thiel, Blake Masters
- Narrado por: Blake Masters
- Duración: 4 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
-
Seems Insightful Until You Think A Little Deeper
- De Mark Brandon en 10-31-14
De: Peter Thiel, y otros
-
Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- De: Charles Duhigg
- Narrado por: Mike Chamberlain
- Duración: 10 h y 23 m
- Versión completa
-
General
-
Narración:
-
Historia
The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
-
-
Read the last chapter first
- De A. Yoshida en 04-29-16
De: Charles Duhigg
Relacionado con este tema
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Small Data
- The Tiny Clues That Uncover Huge Trends
- De: Martin Lindstrom
- Narrado por: Ricco Fajardo
- Duración: 8 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
-
-
Fascinating!!
- De Fact addict en 03-08-16
De: Martin Lindstrom
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Small Data
- The Tiny Clues That Uncover Huge Trends
- De: Martin Lindstrom
- Narrado por: Ricco Fajardo
- Duración: 8 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
-
-
Fascinating!!
- De Fact addict en 03-08-16
De: Martin Lindstrom
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Wine Wars
- The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
- De: Mike Veseth
- Narrado por: Clinton Wade
- Duración: 8 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.
-
-
Narration Tanks an Otherwise-Interesting Book
- De Gian en 02-21-14
De: Mike Veseth
-
Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- De: Jon Taffer, Karen Kelly
- Narrado por: Luke Daniels
- Duración: 7 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
-
-
Wish Jon was the narrator!!
- De Bonnie en 03-04-15
De: Jon Taffer, y otros
-
Perfume
- The Alchemy of Scent
- De: Jean-Claude Ellena
- Narrado por: David de Vries
- Duración: 3 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
To women the whole world over, perfume means glamour, and in the world of perfume, Jean-Claude Ellena is a superstar. In this one-of-a-kind book, the master himself takes you through the doors of his laboratory and explains the process of creating precious fragrances, revealing the key methods and recipes involved in this mysterious alchemy.
-
-
great overview of an industry
- De Frauline en 09-04-18
-
Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
-
General
-
Narración:
-
Historia
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
-
-
Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General
-
Narración:
-
Historia
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- De: Warren Berger
- Narrado por: Ax Norman
- Duración: 10 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
-
-
not for those who know about design thinking...
- De Pierre en 09-06-10
De: Warren Berger
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- De: Bob Andelman, Howard Stoeckel
- Narrado por: Dana Hickox
- Duración: 6 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
-
-
Great outline for success at anything...
- De Friend en 09-29-15
De: Bob Andelman, y otros
-
The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- De: Clotaire Rapaille
- Narrado por: Barrett Whitener
- Duración: 6 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
-
-
Mapping cultures
- De Eric en 08-04-08
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
Las personas que vieron esto también vieron...
-
Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- De: Robin Lent, Genevieve Tour
- Narrado por: Jo Anna Perrin
- Duración: 3 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
-
-
Focused Too Much On Items & Not Enough On Services
- De Michelle O en 03-12-24
De: Robin Lent, y otros
-
Skincare
- The ultimate no-nonsense guide
- De: Caroline Hirons
- Narrado por: Caroline Hirons
- Duración: 5 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Caroline Hirons is the authority in skincare - and for the first time, she’s sharing her knowledge with the world. With more than 100 million views of her blog and more than 13 million views of her YouTube videos, she cuts out the jargon, tells you want you do and don’t need and is finally going to get everyone off face wipes for good!
-
-
Laughed, learned, and love it!!!!
- De Jobolu3 en 07-11-20
De: Caroline Hirons
-
Beauty
- A Very Short Introduction
- De: Roger Scruton
- Narrado por: Chris MacDonnell
- Duración: 6 h y 11 m
- Versión completa
-
General
-
Narración:
-
Historia
In this Very Short Introduction audiobook, the renowned philosopher Roger Scruton explores the concept of beauty, asking what makes an object - either in art, in nature, or the human form - beautiful and examining how we can compare differing judgments of beauty when it is evident all around us that our tastes vary so widely.
-
-
Introduction to Beauty
- De Adam Shields en 05-03-19
De: Roger Scruton
-
The Aesthetic Brain
- How We Evolved to Desire Beauty and Enjoy Art
- De: Anjan Chatterjee
- Narrado por: Bernard Setaro Clark
- Duración: 8 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?
-
-
Disappointing
- De Clara en 12-22-15
De: Anjan Chatterjee
-
Aesthetics
- A Very Short Introduction
- De: Bence Nanay
- Narrado por: Alex Wyndham
- Duración: 3 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
In this Very Short Introduction audiobook, Bence Nanay introduces the field of aesthetics, considering both Western and non-Western aesthetic traditions and exploring why it is sometimes misunderstood or considered to be too elitist - by artists, musicians, and even philosophers. As Nanay shows, so-called "high art" has no more claims on aesthetics than sitcoms, tattoos, or punk rock.
-
-
Critique of 'Western' Aesthetics - A Virtue Signal
- De Mr Timothy Webber en 10-05-21
De: Bence Nanay
-
Obsessed
- Building a Brand People Love from Day One
- De: Emily Heyward
- Narrado por: Lisa Flanagan
- Duración: 5 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
-
-
repetitive and dull
- De selo leno en 06-23-22
De: Emily Heyward
-
Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- De: Robin Lent, Genevieve Tour
- Narrado por: Jo Anna Perrin
- Duración: 3 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
-
-
Focused Too Much On Items & Not Enough On Services
- De Michelle O en 03-12-24
De: Robin Lent, y otros
-
Skincare
- The ultimate no-nonsense guide
- De: Caroline Hirons
- Narrado por: Caroline Hirons
- Duración: 5 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Caroline Hirons is the authority in skincare - and for the first time, she’s sharing her knowledge with the world. With more than 100 million views of her blog and more than 13 million views of her YouTube videos, she cuts out the jargon, tells you want you do and don’t need and is finally going to get everyone off face wipes for good!
-
-
Laughed, learned, and love it!!!!
- De Jobolu3 en 07-11-20
De: Caroline Hirons
-
Beauty
- A Very Short Introduction
- De: Roger Scruton
- Narrado por: Chris MacDonnell
- Duración: 6 h y 11 m
- Versión completa
-
General
-
Narración:
-
Historia
In this Very Short Introduction audiobook, the renowned philosopher Roger Scruton explores the concept of beauty, asking what makes an object - either in art, in nature, or the human form - beautiful and examining how we can compare differing judgments of beauty when it is evident all around us that our tastes vary so widely.
-
-
Introduction to Beauty
- De Adam Shields en 05-03-19
De: Roger Scruton
-
The Aesthetic Brain
- How We Evolved to Desire Beauty and Enjoy Art
- De: Anjan Chatterjee
- Narrado por: Bernard Setaro Clark
- Duración: 8 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?
-
-
Disappointing
- De Clara en 12-22-15
De: Anjan Chatterjee
-
Aesthetics
- A Very Short Introduction
- De: Bence Nanay
- Narrado por: Alex Wyndham
- Duración: 3 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
In this Very Short Introduction audiobook, Bence Nanay introduces the field of aesthetics, considering both Western and non-Western aesthetic traditions and exploring why it is sometimes misunderstood or considered to be too elitist - by artists, musicians, and even philosophers. As Nanay shows, so-called "high art" has no more claims on aesthetics than sitcoms, tattoos, or punk rock.
-
-
Critique of 'Western' Aesthetics - A Virtue Signal
- De Mr Timothy Webber en 10-05-21
De: Bence Nanay
-
Obsessed
- Building a Brand People Love from Day One
- De: Emily Heyward
- Narrado por: Lisa Flanagan
- Duración: 5 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
-
-
repetitive and dull
- De selo leno en 06-23-22
De: Emily Heyward
Lo que los oyentes dicen sobre Aesthetic Intelligence
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- Natasha Kolganova
- 08-28-24
Couldn’t finish
I couldn’t finish listening to this audiobook. The narrator’s voice is quite grating, which made it hard to stay engaged. I definitely won’t be choosing another book narrated by her. As for the content, the author doesn’t provide many examples and tends to repeat the same point—‘aesthetics are important’—over and over. If this is the foundation of her university lectures, I wouldn’t be interested in taking her class. I regret spending a credit on this book.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Kaylee
- 06-29-24
Boot scoot boogie
Amazing for understanding the value of branding and marketing……. I don’t know why I need to have 15 words when I said what I meant in less but okay audible 🙃🥲
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Sean Turner
- 01-12-20
Simply. Brilliant.
Simply brilliant! Pauline Brown introduces and beautifully articulates the concept of aesthetic intelligence and touches on how to identify, understand, appreciate, and nurture your own sense of taste and aesthetic signature. The book DOES leave you wanting more! However, NOTHING was left out. She introduces the concept and perspective of “taste” and aesthetic acumen as both a deeply human and highly valuable business trait. Makes me want to get my MBA at Harvard, just to be close to this person who, albeit far more successfully, thinks like me.
If you are aesthetically intelligent and attuned, this book WILL help you understand and better articulate your own unique skill set and inspire you to elevate your aesthetic self, professionally and privately.
If you’re a CEO and want to improve or keep your job, read this book! If you’re a brilliant aesthete or creator and want to take a CEO’s job, then read this book!
If you need more explanation than this book on how to be creative and have taste, take an art class and go luxury goods shopping. You aren’t ready for this book.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- CRGandolfo
- 02-14-23
Great perspective
This book really helps outline and paint a picture of just how vital aesthetics are to whatever business you may be in. Loved the information in here, didn’t care for the voice reading… sounded too much like a Waze voice giving directions.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- M
- 09-07-21
Not bad...
The business examples were nice and helpful. Past that, it seemed like there was one whole chapter (or more...) that made it feel like I was being told to eat fancier food and put more effort into what I wear in order to "increase my aesthetic IQ". Whatever.
Voice of the reader lacked vocal range. Sounded like I was being read to by Apple's Siri.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Williamsburg
- 08-16-22
This book perfectly fills in the holes.
Pauline Brown’s expertise and experience (in Aesthetic Intelligence) fills in a huge hole in perception many companies rarely grasp. Her insight(s) brings critical pieces together in a greater understanding of marketing and what leads to deeper, more meaningful, customer brand (and design) engagement. The ideas and concepts in this book can be applied to Advertising, Branding, Communications, Design and improvement of the self. You may find a sober, crystal clear perspective begins to expand and cultivate a more full phenomenal (multi-sensory) experiences to benefit you, your employees, and patrons as well.
Of the 35 books I’ve listened to since the pandemic of 2020, this one tops the list. I can also see this book becoming one of the greatest business book contributions for the remaining decade. I think it is just that good.
Sincerely,
Breuk Iversen
8grape.com
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Joshua Treadway
- 04-20-20
Good from time to time
Some interesting thoughts on modern aesthetics (mass consumption and production) and a change to contemporary aesthetics (experience and substance). Would love some more substantial backing to these ideas than anecdotal evidence, but still interesting concept. I will admit that I was hoping this was more of a historical discussion of aesthetics and their evolution. Still has interesting topics on aesthetics in business development. If advertising is your thing this would be a good book, but if you're looking for a in-depth look into aesthetics and it's use, I don't know how much you're going to gain from this.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Dimitar Velev
- 12-20-20
expected more
Very selfish book. Hoped for more insights and examples from luxury goods industry but author has turned herself into a central character of the book. Easy skip.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- gil nevo
- 04-28-20
Good but too surface level.
the author has insider knowledge about the development of lots of brands but so few real world examples given. I mean, everyone knows the warby Parker story. why rehash? talk about the brands you actually worked with and the thinking that went on. there were a few examples but not enough meat on this bone.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total
-
Ejecución
-
Historia
- celestejb
- 07-15-20
Rudimentary but still had a few good points.
From the outset, I recognize that this book a narrative building on simple principles with regards to aesthetic intelligence derived from Pauline’s immense experience in luxury retail. However, it isn’t clear who her target audience is (seems so be a broad stroke), but perhaps those who haven’t been in some sort of branding/retail experience or something of the sort.
As a person who has an extensive background in retail, I was anticipating a fresh perspective or thought process around the concept of aesthetic intelligence. And, although Pauline’s experience is extensive it’s also one-sided (high end, luxury) making her insights, although highly valid, lack luster and not much new to gather.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña