A Macat Analysis of Theodore Levitt's Marketing Myopia
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A Macat Analysis of Theodore Levitt's Marketing Myopia
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German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline.
Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto, aiming to upend the conventional company wisdom that viewed its product as paramount. Levitt found this thinking shortsighted. He saw the customer as central to the success of any business and urged companies in every industry to look at their products from the customers' point of view.
Levitt's straightforward writing style and real-world case studies quickly captured the attention of business people, while the academic community finally began to see "marketing" as a discipline worthy of study. His groundbreaking article became part of the core curriculum at business schools.
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Narración:4.5 out of 5 stars 808
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Historia4.5 out of 5 stars 799
It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
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1 out of 5 stars
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Not my thing, but one good point
- De Scott en 10-22-22
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30 Covert Emotional Manipulation Tactics: How Manipulators Take Control in Personal Relationships
- De: Adelyn Birch
- Narrado por: Kitty Hendrix
- Duración: 1 h y 48 m
- Versión completa
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General4.5 out of 5 stars 564
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Narración:4.5 out of 5 stars 479
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Historia4.5 out of 5 stars 472
Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can't quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn 30 tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can't identify the specific tactics being used.
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5 out of 5 stars
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This book can change your life!
- De Cat O. en 04-04-18
De: Adelyn Birch
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How to Write Best-Selling Fiction
- De: James Scott Bell, The Great Courses
- Narrado por: James Scott Bell
- Duración: 12 h y 38 m
- Grabación Original
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General5 out of 5 stars 846
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Narración:5 out of 5 stars 701
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Historia5 out of 5 stars 688
Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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5 out of 5 stars
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I'm a writer and this course is to blame.
- De accentrique en 07-22-19
De: James Scott Bell, y otros
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Mind Mapping
- Improve Memory, Concentration, Communication, Organization, Creativity, and Time Management
- De: Kam Knight
- Narrado por: Jim D Johnston
- Duración: 5 h
- Versión completa
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General4.5 out of 5 stars 833
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Narración:5 out of 5 stars 779
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Historia5 out of 5 stars 776
This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
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4 out of 5 stars
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make sure to practice
- De Meryem en 04-24-17
De: Kam Knight
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The Story of Western Science
- From the Writings of Aristotle to the Big Bang Theory
- De: Susan Wise Bauer
- Narrado por: Julian Elfer
- Duración: 8 h y 3 m
- Versión completa
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General4.5 out of 5 stars 295
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Narración:4.5 out of 5 stars 252
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Historia4.5 out of 5 stars 257
Far too often, public discussion of science is carried out by journalists, voters, and politicians who have received their science secondhand. The Story of Western Science shows us the joy and importance of reading groundbreaking science writing for ourselves and guides us back to the masterpieces that have changed the way we think about our world, our cosmos, and ourselves.
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4 out of 5 stars
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Good text, tedious book structure
- De Diane K. en 10-07-15
De: Susan Wise Bauer
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No Calculator? No Problem!
- Mastering Mental Math
- De: Art Benjamin, The Great Courses
- Narrado por: Art Benjamin
- Duración: 5 h y 46 m
- Grabación Original
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General4.5 out of 5 stars 282
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Narración:4.5 out of 5 stars 207
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Historia4.5 out of 5 stars 204
No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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5 out of 5 stars
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Excellent but need PDF
- De Majeed en 10-15-19
De: Art Benjamin, y otros
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- De: Linda Åkeson McGurk
- Narrado por: Ann Richardson
- Duración: 8 h y 39 m
- Versión completa
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General4.5 out of 5 stars 907
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Narración:4.5 out of 5 stars 783
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Historia4.5 out of 5 stars 776
Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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5 out of 5 stars
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Great concept, interesting writing.
- De Kate en 11-03-17
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Dark Alliance
- The CIA, the Contras, and the Crack Cocaine Explosion
- De: Gary Webb
- Narrado por: Christian Rummel
- Duración: 20 h y 28 m
- Versión completa
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General4.5 out of 5 stars 1,189
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Narración:4.5 out of 5 stars 1,050
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Historia4.5 out of 5 stars 1,059
In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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5 out of 5 stars
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Bigger than You Thought
- De Susie en 04-28-14
De: Gary Webb
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Fluent Forever (Revised Edition)
- How to Learn Any Language Fast and Never Forget It
- De: Gabriel Wyner
- Narrado por: Gabriel Wyner
- Duración: 11 h y 12 m
- Versión completa
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General4.5 out of 5 stars 8
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Narración:4.5 out of 5 stars 5
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Historia4.5 out of 5 stars 5
At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.
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4 out of 5 stars
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A great guide to thinking about learning.
- De Anonymous User en 01-02-25
De: Gabriel Wyner
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The Five Elements of Effective Thinking
- De: Edward B. Burger, Michael Starbird
- Narrado por: Brian Troxell
- Duración: 3 h y 9 m
- Versión completa
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General4.5 out of 5 stars 3,122
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Narración:4.5 out of 5 stars 2,660
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Historia4 out of 5 stars 2,630
The 5 Elements of Effective Thinking presents practical, lively, and inspiring ways for you to become more successful through better thinking. The idea is simple: You can learn how to think far better by adopting specific strategies. Brilliant people aren't a special breed--they just use their minds differently.
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3 out of 5 stars
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Thinking about Thinking
- De Cynthia en 05-20-14
De: Edward B. Burger, y otros