Marty Osborn
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Marty Osborn

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Marty Osborn is a leader, speaker, and entrepreneur with a passion for creating meaningful impact in the lives of others. As a partner at Advoco, Marty helped build a company that prioritized growth, trust, and empowerment—core values that shape his approach to leadership. With decades of experience leading teams and mentoring future leaders, he offers a unique perspective on building a leadership brand that people trust. Inspired by his own journey of finding significance, Marty believes leadership is about more than just achieving success—it’s about creating environments where people follow you because they want to. His work focuses on helping leaders discover their purpose, leave a lasting legacy, and empower others to reach their full potential. When he’s not writing or leading workshops, Marty advocates for creating workplaces where people are happy to be, driven by his personal philosophy ”to create a company I wanted to work for.”
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Finding Significance

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