Joycelyn David
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Joycelyn David

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Joycelyn David is Owner and Chief Executive Officer of AV Communications (AVC), a premier full-service multicultural marketing agency established in 2003. Under her dynamic leadership, AVC has been recognized by the Globe and Mail as a Top Growing Company, and serves a growing roster of clients including Arbor Memorial, BMO Financial, Canon, DIAGEO, Edward Jones, Reckitt Benckiser, and Western Union. With a marketing background spanning 20 years at global organizations, Joycelyn is the quintessential big-picture thinker who brings her signature "anything's possible" approach to every strategic challenge. Her innovative mindset and thought leadership earned her the prestigious "Most Influential Filipina Woman in the World" Award™ in 2022 from the Foundation for Filipina Women's Network—recognition that celebrates her groundbreaking contributions in transforming marketplace thinking through emerging technologies. Prior to acquiring AVC in 2019, Joycelyn served as Global Head of Customer Go-to-Market Strategy, Digital Business Leader and Product Marketing Director for Western Union, where she spearheaded the company's fastest-growing digital business unit. Her talent for forging strategic marketing partnerships with Agents globally. Beyond her leadership at AVC, Joycelyn continues to shape the future of marketing technology as founder of TULONG Technologies, a martech startup developing AI-powered solutions for the broader marketing and media landscapes. An active industry voice, Joycelyn serves on the boards of POCAM (People of Colour in Advertising and Marketing) and the Multicultural Marketing Alliance Canada, while frequently contributing as a speaker and guest lecturer. She holds degrees from the University of Alberta and York University and resides in Toronto with her husband Abe and son Lorenzo.
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