Alison Edgar
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Alison Edgar

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Alison Edgar MBE is the MD of Sales Coaching Solutions and The Entrepreneur’s Godmother. Voted one of the UK’s Top 10 Business Advisers, Alison works with SME’s, start-ups, micros and entrepreneurs to help them grow their business through effective sales. As a sales coach, Alison works with businesses around her Four Key Pillars of Sales methodology, to help business owners and sales teams gain essential sales skills and knowledge and implement strategies and processes enabling them to sell more of their fantastic products and services. Through training, coaching, workshops and online courses, Alison has worked with hundreds of businesses, including some of the UK’s most promising entrepreneurs featured on Dragon’s Den and The Apprentice. As well as a sales trainer and coach, Alison is an international speaker and thought-leader in her field. She spoke at the first-ever event in the Middle East of its kind, educating entrepreneurs in Kuwait on business and sales. She’s a regular feature in the national press, from The Telegraph and The Guardian to represent the small business community on BBC Breakfast. In recognition of her work with the UK’s small business economy and entrepreneurial community, Alison was invited to attend the Queen’s Royal Garden party at Buckingham Palace in 2015. Alison is also a regular at number 10 Downing Street, working alongside Enterprise Nation and Small Business Saturday to consult with the Prime Minister and British Government on how they can further support local business owners. To reach entrepreneurs worldwide and help businesses access the support they need, Alison has written her first book, Secrets of Successful Sales, in which she shares her knowledge and techniques from 25 years as an award-winning sales expert in an academic learning style.
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