Sustainable Marketing

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

Are you looking to start a profitable and sustainable farming business? Have you considered raising rabbits?Look no further - this comprehensive eBook is your ultimate guide to becoming a successful and ethical rabbit farmer! From understanding the benefits of raising rabbits for meat and profit to choosing the best breeds for your farm, building the ideal environment, and providing optimal nutrition, our book covers it all. We'll dive into the nitty-gritty of breeding and genetics for improved production, health and welfare of your herd, and even walk you through the humane slaughtering ...

Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future.

Dive into the world of New Mexico pecans with "The Pecan Promise," an essential guide that offers a deep exploration of pecan farming that is as enriching as it is educational. From the orchard-scented breezes of New Mexico's lush valleys to the crunch of a fresh pecan, this eBook encapsulates the heart and soul of one of the state's treasured agricultural gems. Immerse yourself in the history and influence of pecan farming within New Mexico, learning how this industry has shaped the landscape and culture of the region. Understand the climatic nuances that make New Mexican pecans a ...

Introducing "Soap Making as a Business," the comprehensive, step-by-step guide to launching and scaling your very own artisanal, vegan soap empire! We're excited to reveal the ultimate roadmap to transform your passion for crafting delightful, eco-friendly soaps into a thriving, sustainable business. Embrace your entrepreneurial spirit as you dive into the world of handmade vegan soaps, starting with Chapter 1: Discovering Your Niche. From there, you'll explore the myriad benefits of vegan soaps before delving into ingredient sourcing and mastering essential soap-making techniques. But it ...

Are you ready to unveil the secrets of a thriving and profitable niche in the heart of Pennsylvania? "Fungi Fortunes in the Keystone State" is a comprehensive guide that will transform your curiosity about exotic mushrooms into a flourishing business. Embark on a journey with this pivotal eBook that invites you into the enchanting world of gourmet mushrooms—a realm where rarity meets demand and where the earthy whispers of the forest floor can translate into the cha-ching of registers. Without delving into a specific page count, rest assured that every chapter is meticulously crafted to ...

Looking to start your own small-scale farm? Want to ensure that your agriculture practices are sustainable and successful? Look no further than our brand new eBook! With 17 chapters covering everything from choosing the right plot of land to long-term planning and sustainability, this eBook is the ultimate guide to small-scale agriculture. Learn about the principles of sustainable farming and how to maintain soil health and fertility, conserve water, and select appropriate crops for your land. Discover the benefits of small livestock management and fruit and nut orchards. In addition to ...

In an era marked by rapid economic shifts and intense market volatility, "Property and Progress: Steering Real Estate Through Economic Uncertainty" emerges as an essential guide for real estate professionals seeking to navigate the complexities of the industry. Authored by experts with deep insights into real estate dynamics, this book offers a comprehensive exploration of the challenges and opportunities that define the modern real estate landscape. Structured into ten insightful chapters, the book delves into critical topics such as the economic factors influencing real estate, the impact...

Introducing "Hook, Line, and Sinker" - the ultimate guide to diving into the fascinating and potentially lucrative world of shrimp farming! Whether you are a complete beginner or a seasoned entrepreneur, this eBook is your one-stop-shop for everything you need to know about the shrimping industry. From discovering the shrimp farming process to mastering the art of shrimp harvesting and marketing, this comprehensive guide will have you hooked! With 25 detailed and captivating chapters, "Hook, Line, and Sinker" leaves no stone unturned. Start your journey by discovering the nuances and niches...

Introducing "Firewood Entrepreneur," an all-encompassing guide to establish, grow, and sustain your very own firewood business! Savvy entrepreneurs, outdoor enthusiasts, and those looking to tap into a lucrative industry – this eBook is the answer you've been seeking. Embarking on this page-turning journey, you'll dive into the world of firewood, learning the ins and outs of the industry (Chapter 1) and identifying your target market (Chapter 2). Discover the secrets to choosing your niche and embracing sustainable firewood production (Chapter 3), while also exploring specialty wood types...

This comprehensive ebook provides beginner investors with the foundational knowledge and strategies needed to navigate the complex world of investing. From understanding the basics of stock market investing to exploring advanced techniques for portfolio diversification and risk management, "Investing Essentials: Strategies for Thriving in Today's Market" offers practical advice, insights into the latest trends, and guidance on overcoming common challenges. With a focus on sustainable and technology-driven investing, this guide aims to equip readers with the tools and confidence needed to ...

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

Attention all farmers, hobbyists or aspiring agricultural enthusiasts! Are you looking to turn your small farm into a thriving and sustainable business? Look no further! Introducing "The Small Farm Handbook", your ultimate guide to sustainable farming, written by experts in the field to help you achieve your farming goals. From the ground up, this handbook will take you through every step of the process, starting with an introduction to sustainable farming practices. You'll learn about the importance of determining your goals and objectives for your farm and how to create a comprehensive ...

Have you ever wanted to dabble in real estate, earn consistent yields, yet avoid the hurdles of traditional property investment? "Passive Income Palaces" is an eBook designed to guide readers step by step into the world of Real Estate Investment Trusts (REITs), the often-unsung heroes of the investment world. Dive deep into the world of passive income and learn how to diversify your portfolio with our comprehensive guide. Understand the inner workings of REITs, their history, evolution and the different types available. Explore various types of REITs, with a special focus on residential ...

Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.