Marketing Writing

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost 40 years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable for investors and has been since it was first published in 1958. This updated edition retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right, in an expanded preface and introduction.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

I show you my experiences selling 100,000 copies of my own children’s books to help you master: - Social Media and Advertising - Increasing Visibility - Book Prices and Profits - And Much More! I left my job in 2018 because I made more money writing and self-publishing children's books (picture books, chapter books, middle grade novels) than working full time for someone else. I wanted to write books from home full time for years but was stuck in a life working for other people. Determined to change my life, I set out on a path to live the one I always imagined for my family. I tell you ...

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

Unlock your writing potential with the power of AI. Now updated to include ChatGPT 4.0! This information-packed guide takes you on a journey through the various ways this AI-powered tool can transform your fiction, enhance creativity and write better stories faster. With tools to plot like a pro, bring characters to life with rich dialogue, and craft a standout story, ChatGPT is the ultimate writing companion. Say goodbye to writer's block and hello to endless possibilities as you unleash your creative superpowers with AI. Learn the most efficient ways to “talk” to ChatGPT with real-...

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

This book has explored the many ways in which writers can use AI to assist with the writing process. From generating ideas and refining language to editing and proofreading, AI can be a valuable resource for writers looking to improve the efficiency and accuracy of their writing. We've examined the various AI tools and resources that are available to writers, and we've provided tips for choosing the right tools and resources for your needs, as well as strategies for maximizing the effectiveness and efficiency of AI in your writing. In addition, we've offered writing prompts and exercises to...

Most people do the same things when they are looking for a job • Apply to advertised Jobs • Send resume’s to recruiters and agencies • Wait for something to happen Through my conversations with jobseekers I have learned that • The average jobseeker can send over 100 applications for each phone screen they receive from an employer. • It takes up to 5 phone screens to land a face to face interview • It takes up to 10 face to face interviews to land a job • That’s a total of 1,000 applications sent out before you land the job you are looking for • An average of 6 months to ...

Now, learn the master key for writing great short stories, and the strategies for using them to advance your writing career As most writers will tell you, the hardest fiction form to master is the short story. To be successful, a short story needs to have "emotional wallop," and in under 7,000 words. Not easy to do. In this book, #1 bestselling writing teacher James Scott Bell explains the essential ingredient for a successful short story, no matter the genre. He shows how any writer—whether planner or "pantser"—can use this key to unlock infinite story possibilities. And turn readers ...

Content is the main component of anyone’s blog or website. People use search engines to look for answers to their questions or problems. You can help create engaging content for your readers that’s also entertaining and helpful at the same time. This can help build your authority and your website at the same time.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Are You Spending Crazy Amounts of Time and Money Creating Your Own Content? Well Now You Don't Have to Anymore! Uncover the most common mistakes people make when creating content that waste unbelievable amounts of time and money! Find out how to create content quicker and easier than you ever thought possible! Discover the simple tricks that can cut your content creation time by as much as 90%! Learn how to figure out exactly what your content is for in order to make sure every piece of content you create is actively helping you achieve your goals! And much more!

Discover strategies and techniques to build a successful blog to create passive income....

To win in business requires a winning business plan. To write a winning business plan requires listening to Garrett Sutton's dynamic audiobook on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right. Crisply told and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials,and more.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.