Marketing Warfare

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.

"The Art of Digital Warfare" is a must-read for any marketer looking to win in the modern landscape. Drawing on the timeless strategies of Sun Tzu's "The Art of War," this book provides practical tips and case studies for navigating the fast-paced world of digital marketing. With chapters on planning and strategy, intelligence and information, adaptability, communication, leadership, timing, and unconventional thinking, this book covers all the essential elements of a successful marketing campaign. Filled with quotes from "The Art of War" and practical tips, this book is a comprehensive ...

Psychology for Dummies takes you on the challenging and thrilling adventure into the astonishing science of why we do the things we do. Along the way you'll find out how psychology helps us improve our relationships, make better decisions, be more effective in our careers, and avoid stress and mental illness in difficult times.

Unlock the covert world of high-impact, low-cost marketing with "Stealth Success," the groundbreaking eBook that is set to redefine the way you approach your marketing strategy. Within these digital pages lies a treasure trove of innovative ideas and tactics that promise to infuse your campaigns with that elusive 'wow' factor, without breaking the bank. Are you ready to learn the secret language of Guerrilla Marketing? Step inside a realm where the essence of surprise provides a backbone to campaigns that resonate deeply and persist in the minds of your audience. Imagine, strategies that ...

It's a tоugh аnd competitive buѕinеѕѕ environment you live in, аnd it iѕ gеtting more аnd mоrе difficult tо асhiеvе уоur goals. You hаvе tо stand оut аmоng уоur соllеаguеѕ and competitors. You have tо work hаrd fоr career advancement аnd bеttеr соmреnѕаtiоn. Whether you аrе a ѕеniоr еxесutivе, аn еntrерrеnеur, оr аn еmрlоуее, this bооk will show уоu the bеѕt wау tо succeed, accomplish уоur personal and саrееr goals, оutѕhinе уоur соmреtitiоn, and differentiate yourself frоm the pack.

This book demonstrates how economic tools have been used throughout history to accomplish goals of military conflict, how they can be used more effectively than traditional means of warfare in the modern era, and how we can derive a better understanding of economic strategy applicable - not just to the military, but also to market competition.

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.