Global Marketing
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The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits
- By: Wendy MacKenzie Pease
- Narrated by: Wendy MacKenzie Pease
- Length: 6 hrs and 8 mins
- Unabridged
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A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales.
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The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits
- Narrated by: Wendy MacKenzie Pease
- Length: 6 hrs and 8 mins
- Release date: 08-16-21
- Language: English
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A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online....
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The Divide
- Global Inequality from Conquest to Free Markets
- By: Jason Hickel
- Narrated by: Jonathan Cowley
- Length: 10 hrs and 46 mins
- Unabridged
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Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.
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eye-opening
- By Dumuzi-apsu on 03-05-19
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The Divide
- Global Inequality from Conquest to Free Markets
- Narrated by: Jonathan Cowley
- Length: 10 hrs and 46 mins
- Release date: 02-13-18
- Language: English
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Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right....
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Spiderweb Capitalism
- How Global Elites Exploit Frontier Markets
- By: Kimberly Kay Hoang
- Narrated by: Kathleen Li
- Length: 11 hrs and 36 mins
- Unabridged
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In 2015, the anonymous leak of the Panama Papers brought to light millions of financial and legal documents exposing how the superrich hide their money using complex webs of offshore vehicles. Spiderweb Capitalism takes you inside this shadow economy, uncovering the mechanics behind the invisible, mundane networks of lawyers, accountants, company secretaries, and fixers who facilitate the illicit movement of wealth across borders and around the globe. Hoang reveals the strategies and examines the moral dilemmas of making money in legal, financial, and political gray zones.
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deeply engaging and theory-packed!
- By Anonymous User on 01-21-23
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Spiderweb Capitalism
- How Global Elites Exploit Frontier Markets
- Narrated by: Kathleen Li
- Length: 11 hrs and 36 mins
- Release date: 09-06-22
- Language: English
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Spiderweb Capitalism sheds light on how global elites capitalize on risky frontier markets, and deepens our understanding of the paradoxical ways in which global economic growth is sustained through states where the line separating the legal from the corrupt is not always clear....
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The Travels of a T-Shirt in the Global Economy
- An Economist Examines the Markets, Power, and Politics of World Trade. New Preface and Epilogue with Updates on Economic Issues and Main Characters 2nd Edition
- By: Pietra Rivoli
- Narrated by: Rosemary Benson
- Length: 14 hrs and 3 mins
- Unabridged
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The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.
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Is the narrator a bot?
- By James D. Walker on 10-30-19
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The Travels of a T-Shirt in the Global Economy
- An Economist Examines the Markets, Power, and Politics of World Trade. New Preface and Epilogue with Updates on Economic Issues and Main Characters 2nd Edition
- Narrated by: Rosemary Benson
- Length: 14 hrs and 3 mins
- Release date: 07-16-19
- Language: English
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Using a simple, everyday T-shirt as a lens through which to explore the business, economic, moral, and political complexities of globalization in a historical context, Travels encapsulates a number of complex issues into a single identifiable object that will strike a chord ....
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Market Forces
- By: Richard K. Morgan
- Narrated by: Simon Vance
- Length: 15 hrs and 42 mins
- Unabridged
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What do you buy and sell when the global markets reach saturation point? The markets themselves. Thirty years from now the big players in global capitalism have moved on from commodities. The big money is in conflict investment. The corporations keep a careful watch on the wars of liberation and revolution that burn constantly around the world. They guage who the winners will be and sell them arms, intelligence, and power. In return for a slice of the action when the war is won.
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Good easy listen
- By GGodman on 06-07-05
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Market Forces
- Narrated by: Simon Vance
- Length: 15 hrs and 42 mins
- Release date: 05-27-05
- Language: English
- What do you buy and sell when the global markets reach saturation point? The markets themselves....
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- By: Bridget Brennan
- Narrated by: Vanessa Daniels
- Length: 7 hrs and 22 mins
- Unabridged
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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A little dishonest
- By Romelio on 02-21-19
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrated by: Vanessa Daniels
- Length: 7 hrs and 22 mins
- Release date: 10-11-16
- Language: English
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Inside the House of Money, Revised and Updated
- Top Hedge Fund Traders on Profiting in the Global Markets
- By: Steven Drobny, Niall Ferguson
- Narrated by: James Langton
- Length: 13 hrs and 44 mins
- Unabridged
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This revised and updated edition of Inside the House of Money lifts the veil on the typically opaque world of hedge funds, offering a rare glimpse at how today's highest-paid money managers approach their craft. Now with new commentary, author Steve Drobny takes you even further into the hedge fund industry. He demystifies how these star traders make billions for their well-heeled investors, revealing their theories, strategies, and approaches to markets.
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A must read.
- By Amazon Customer on 08-16-22
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Inside the House of Money, Revised and Updated
- Top Hedge Fund Traders on Profiting in the Global Markets
- Narrated by: James Langton
- Length: 13 hrs and 44 mins
- Release date: 07-09-20
- Language: English
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This revised and updated edition of Inside the House of Money lifts the veil on the typically opaque world of hedge funds, offering a rare glimpse at how today's highest-paid money managers approach their craft....
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The Capitalist Manifesto
- Why the Global Free Market Will Save the World
- By: Johan Norberg
- Narrated by: Mark Elstob
- Length: 8 hrs and 53 mins
- Unabridged
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Marx and Engels were right when they observed in the Communist Manifesto that free markets had in a short time created greater prosperity and more technological innovation than all previous generations combined. A century and a half later, all the evidence shows that capitalism has lifted millions and millions from hunger and poverty. Today's story about global capitalism, shared by right-wing and left-wing populists, but also by large sections of the political and economic establishment, does not deny that prosperity has been created, but it says it ended up in far too few hands.
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An unknown perspective
- By Salman Syed on 01-15-24
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The Capitalist Manifesto
- Why the Global Free Market Will Save the World
- Narrated by: Mark Elstob
- Length: 8 hrs and 53 mins
- Release date: 06-15-23
- Language: English
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In this incisive and passionate investigation, Johan Norberg states the case for capitalism and the vital role played by the free market in today's uncertain world....
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Global Brand Power
- Leveraging Branding for Long-Term Growth
- By: Barbara E. Kahn
- Narrated by: Rose Itzcovitz
- Length: 3 hrs and 49 mins
- Unabridged
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Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.
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Excellent!
- By Michele on 09-09-19
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Global Brand Power
- Leveraging Branding for Long-Term Growth
- Narrated by: Rose Itzcovitz
- Length: 3 hrs and 49 mins
- Release date: 11-26-13
- Language: English
- The branding bible for today’s globalized world. Today, brands have become even more important than the products they represent....
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Non-Obvious
- How to Think Different, Curate Ideas & Predict the Future
- By: Rohit Bhargava
- Narrated by: Tom Zingarelli
- Length: 5 hrs and 29 mins
- Unabridged
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What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?
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Very Basic
- By JACQUES SREDNI on 08-03-17
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Non-Obvious
- How to Think Different, Curate Ideas & Predict the Future
- Narrated by: Tom Zingarelli
- Length: 5 hrs and 29 mins
- Release date: 11-10-15
- Language: English
- What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? Listen to find out....
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Release date: 07-09-19
- Language: English
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it....
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Connectography
- Mapping the Future of Global Civilization
- By: Parag Khanna
- Narrated by: Paul Boehmer
- Length: 16 hrs and 13 mins
- Unabridged
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In Connectography, visionary strategist Parag Khanna travels from Ukraine to Iran, Mongolia to North Korea, Pakistan to Nigeria, and across the Arctic Circle to explain the unprecedented changes affecting every part of the planet. He shows how militaries are deployed to protect supply chains as much as borders, and how nations are less at war over territory than engaged in tugs-of-war over pipelines, railways, shipping lanes, and Internet cables. The new arms race is to connect to the most markets.
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Fluffy and Pretentious
- By Kurt Emery Matson on 12-01-16
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Connectography
- Mapping the Future of Global Civilization
- Narrated by: Paul Boehmer
- Length: 16 hrs and 13 mins
- Release date: 08-23-16
- Language: English
- Connectivity is the most revolutionary force of the 21st century. Mankind is reengineering the planet, investing up to 10 trillion dollars per year in transportation, energy, and communications....
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Africa's Business Revolution
- How to Succeed in the World's Next Big Growth Market
- By: Acha Leke, Mutsa Chironga, Georges Desvaux
- Narrated by: Bill Andrew Quinn
- Length: 5 hrs and 17 mins
- Unabridged
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Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.
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An insightful read
- By Morne C. on 01-10-23
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Africa's Business Revolution
- How to Succeed in the World's Next Big Growth Market
- Narrated by: Bill Andrew Quinn
- Length: 5 hrs and 17 mins
- Release date: 09-29-20
- Language: English
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The definitive guide to doing business in Africa....
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Global Commerce: Navigating the International Business Landscape
- By: Philip Martin McCaulay
- Narrated by: Virtual Voice
- Length: 1 hr and 41 mins
- Unabridged
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"Global Commerce: Navigating the International Business Landscape" is a comprehensive guide to navigating the complex world of international business. Written for students, professionals, and entrepreneurs alike, this book provides a thorough exploration of the key concepts, strategies, and challenges of conducting business in the global marketplace. From understanding the fundamentals of international trade and finance to mastering cross-cultural communication and global leadership, this book covers a wide range of topics essential for success in international business. Readers will learn ...
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Global Commerce: Navigating the International Business Landscape
- Narrated by: Virtual Voice
- Length: 1 hr and 41 mins
- Release date: 04-13-24
- Language: English
- "Global Commerce: Navigating the International Business Landscape" is a comprehensive guide to navigating the complex world of international ...
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When Markets Collide
- Investment Strategies for the Age of Global Economic Change
- By: Mohamed El-Erian
- Narrated by: Doug Greene
- Length: 8 hrs and 38 mins
- Unabridged
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When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems - and a call to action for investors who may fall victim to misinterpreting important signals. One of today's most respected names in finance, Mohamed El-Erian, puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks.
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When Markets Collide
- Investment Strategies for the Age of Global Economic Change
- Narrated by: Doug Greene
- Length: 8 hrs and 38 mins
- Release date: 07-20-21
- Language: English
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When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems - and a call to action for investors who may fall victim to misinterpreting important signals....
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Marketing 4.0
- Think Global, Act Local, And Be Digital
- By: Franck Ardourel
- Narrated by: Virtual Voice
- Length: 6 hrs and 3 mins
- Unabridged
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The spread of Tech innovation has transformed the business ecosystem. Disruptive technologies have permeated all industries and continue to generate unprecedented changes in creativity, across all functions, solving consumer problems, and growing business sales in ways never thought possible before. For example, Uber has disrupted the taxi industry because it has used innovative digital technology to offer something that is cheaper and easier to handle. Some organizations are accomplishing their objectives by leading their industries in technology innovation, while others continue to ...
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Marketing 4.0
- Think Global, Act Local, And Be Digital
- Narrated by: Virtual Voice
- Length: 6 hrs and 3 mins
- Release date: 03-26-24
- Language: English
- The spread of Tech innovation has transformed the business ecosystem. Disruptive technologies have permeated all industries and continue to ...
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The Art of the Deal
- Contemporary Art in a Global Financial Market
- By: Noah Horowitz
- Narrated by: Ken Kliban
- Length: 9 hrs and 53 mins
- Unabridged
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Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed.
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unbearable
- By David on 03-06-11
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The Art of the Deal
- Contemporary Art in a Global Financial Market
- Narrated by: Ken Kliban
- Length: 9 hrs and 53 mins
- Release date: 01-23-11
- Language: English
- Art today is defined by its relationship to money as never before.....
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- By: Mikkel Svane, Carlye Adler
- Narrated by: Christopher Price
- Length: 5 hrs and 20 mins
- Unabridged
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- Narrated by: Christopher Price
- Length: 5 hrs and 20 mins
- Release date: 07-27-20
- Language: English
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional....
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Take Your Company Global
- The New Rules of International Expansion
- By: Nataly Kelly
- Narrated by: Sarah Welborn
- Length: 7 hrs and 2 mins
- Unabridged
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Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.
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Take Your Company Global
- The New Rules of International Expansion
- Narrated by: Sarah Welborn
- Length: 7 hrs and 2 mins
- Release date: 12-05-23
- Language: English
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Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have....
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Investing in Emerging Markets: A Beginner's Guide
- By: Charles Payne
- Narrated by: Virtual Voice
- Length: 21 mins
- Unabridged
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Explore the fundamentals of investing in emerging markets with this comprehensive guide. Learn about market dynamics, key economic indicators, and effective analysis techniques. Build and manage a diversified portfolio while navigating the unique risks and opportunities of emerging economies. This book is perfect for beginners looking to expand their investment horizons and make informed decisions in rapidly growing markets.
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Investing in Emerging Markets: A Beginner's Guide
- Narrated by: Virtual Voice
- Length: 21 mins
- Release date: 07-31-24
- Language: English
- Explore the fundamentals of investing in emerging markets with this comprehensive guide. Learn about market dynamics, key economic indicators, and ...
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Please try againRegular price: $3.99 or 1 credit
Sale price: $3.99 or 1 credit
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