Customer Strategy
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Release date: 05-28-24
- Language: English
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- By: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Unabridged
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Elephant in the room
- By Earphone lover on 06-11-23
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Release date: 10-20-20
- Language: English
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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A great marketing book for startups and growing Enterprises
- By Jean on 11-07-23
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 06-11-19
- Language: English
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Customer focused results
- By Scott Groves on 06-07-24
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release date: 12-31-21
- Language: English
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- By: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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A Stratification What it Means to Be of Service
- By Amazon Customer on 10-31-22
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Release date: 10-25-22
- Language: English
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation?
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- By: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Unabridged
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The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Business to Company???
- By S. Wheelhouse on 12-07-18
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Release date: 07-07-17
- Language: English
- The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments....
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- By: Nick Mehta, Allison Pickens, Maria Martinez - foreword
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Unabridged
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
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Outstanding
- By Amazon Customer on 08-12-21
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Release date: 07-31-20
- Language: English
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate....
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Give to Grow
- Invest in Relationships to Build Your Business and Your Career
- By: Mo Bunnell
- Narrated by: Mo Bunnell
- Length: 6 hrs and 10 mins
- Unabridged
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Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.
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Give to Grow
- Invest in Relationships to Build Your Business and Your Career
- Narrated by: Mo Bunnell
- Length: 6 hrs and 10 mins
- Release date: 08-27-24
- Language: English
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Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.
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The Business of Belonging
- How to Make Community your Competitive Advantage
- By: David Spinks
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Unabridged
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The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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Lost Me With Politica
- By Sara on 05-15-24
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Release date: 05-18-21
- Language: English
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CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist....
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Customer Experience Management Field Manual
- The Guide For Building Your Top Performing CX Program
- By: Jeff Sheehan
- Narrated by: Virtual Voice
- Length: 6 hrs and 22 mins
- Unabridged
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Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...
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Customer Experience Management Field Manual
- The Guide For Building Your Top Performing CX Program
- Narrated by: Virtual Voice
- Length: 6 hrs and 22 mins
- Release date: 03-01-24
- Language: English
- Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next ...
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- By Keehsa on 03-03-20
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Release date: 10-01-19
- Language: English
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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The Handyman's Blueprint
- A Step by Step Guide to Creating and Running Your Own Profitable Handyman Business
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 2 hrs and 27 mins
- Unabridged
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Introducing "The Handyman's Blueprint" – the ultimate guide for aspiring and seasoned handymen who want to take their skills and business acumen to new heights. This comprehensive eBook covers everything you need to know to become a successful handyman, providing you with a roadmap for starting, running, and growing your business. Don't be just another handyman – instead, set yourself apart from the competition with the help of our 36 informative and practical chapters, each focused on a critical aspect of the handyman profession. Learn how to identify your niche, create a unique ...
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The Handyman's Blueprint
- A Step by Step Guide to Creating and Running Your Own Profitable Handyman Business
- Narrated by: Virtual Voice
- Length: 2 hrs and 27 mins
- Release date: 04-21-24
- Language: English
- Introducing "The Handyman's Blueprint" – the ultimate guide for aspiring and seasoned handymen who want to take their skills and business acumen ...
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Plumbing Business 101
- A Comprehensive Guide to Starting Your Own Plumbing Business
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 2 hrs and 50 mins
- Unabridged
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Discover the Ultimate Blueprint to Launch and Grow Your Successful Plumbing Business with "Plumbing Business 101"! Get ready to dive into the world of plumbing, unlocking the secrets to building a prosperous business from scratch. This eye-opening and comprehensive eBook will guide you through every step of the process - from mastering the plumbing basics to implementing advanced techniques. Whether you're a seasoned professional or a complete novice, "Plumbing Business 101" has something for everyone! Inside this game-changing guide, you'll uncover: ✅ A solid foundation in plumbing ...
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Plumbing Business 101
- A Comprehensive Guide to Starting Your Own Plumbing Business
- Narrated by: Virtual Voice
- Length: 2 hrs and 50 mins
- Release date: 04-21-24
- Language: English
- Discover the Ultimate Blueprint to Launch and Grow Your Successful Plumbing Business with "Plumbing Business 101"! Get ready to dive into the world...
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The HVAC Entrepreneur's Handbook
- A Beginner's Guide to Creating a Successful HVAC Business
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 1 hr and 51 mins
- Unabridged
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Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...
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The HVAC Entrepreneur's Handbook
- A Beginner's Guide to Creating a Successful HVAC Business
- Narrated by: Virtual Voice
- Length: 1 hr and 51 mins
- Release date: 04-21-24
- Language: English
- Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating...
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Digital Marketing QuickStart Guide
- The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
- By: Benjamin Sweeney
- Narrated by: Duke Holm
- Length: 9 hrs and 50 mins
- Unabridged
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Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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Best Comprehensive Marketing Book I've Read
- By Daniel A. Boyd on 10-05-22
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Digital Marketing QuickStart Guide
- The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
- Narrated by: Duke Holm
- Length: 9 hrs and 50 mins
- Release date: 09-22-22
- Language: English
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Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- By: Jonathan L. S. Byrnes, John S. Wass
- Narrated by: Chris Sorensen
- Length: 10 hrs and 1 min
- Unabridged
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive - and win - in this era of digital behemoths. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors.
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Wow. What a snoozer.
- By Jen-Ban Ho on 12-28-21
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Narrated by: Chris Sorensen
- Length: 10 hrs and 1 min
- Release date: 08-17-21
- Language: English
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors....
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Think Like Your Customer
- A Winning Strategy to Maximize Sales By Understanding and Influencing How and Why Your Customers Buy
- By: Bill Stinnett
- Narrated by: Jeff Cummings
- Length: 4 hrs and 48 mins
- Unabridged
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The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.
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Think Like Your Customer
- A Winning Strategy to Maximize Sales By Understanding and Influencing How and Why Your Customers Buy
- Narrated by: Jeff Cummings
- Length: 4 hrs and 48 mins
- Release date: 07-23-21
- Language: English
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In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions....
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- By: Thomas A. Stewart, Patricia O'Connell
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 44 mins
- Unabridged
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Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.
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Great overview book
- By Terri on 04-14-18
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 44 mins
- Release date: 11-29-16
- Language: English
- Woo, Wow, and Win reveals the importance of designing your company around service and offers clear, practical strategies based on the idea that the design of services is different from manufacturing....
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- By: Melina Palmer
- Narrated by: Kate Coventry
- Length: 7 hrs and 51 mins
- Unabridged
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrated by: Kate Coventry
- Length: 7 hrs and 51 mins
- Release date: 03-19-24
- Language: English
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- By: Micah Solomon
- Narrated by: Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Length: 5 hrs and 16 mins
- Unabridged
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Story
Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.
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Awesome read!!!
- By stacy brandt on 10-08-20
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Narrated by: Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Length: 5 hrs and 16 mins
- Release date: 01-14-20
- Language: English
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Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time....
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Please try againRegular price: $19.79 or 1 credit
Sale price: $19.79 or 1 credit
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