Content Strategy

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Unlock the secrets to becoming a successful content creator and start earning big part-time today! This comprehensive eBook provides you with all the tools and guidance you need to kickstart your career in content creation. Learn how to create, publish, market, and distribute your work like a pro. Whether you're interested in writing, photography, or video production, this guide has got you covered. Don't wait any longer - unleash your creative potential and start making money doing what you love!

Named #1 New Content Marketing Book of 2019 by Book Authority! SPECIAL BONUS: Includes Free Access to Bonus Training Videos, Scripts, Templates and More! Discover how to use Blogs, Video, Podcasts, Social Media and other forms of Content Marketing to attract your ideal clients, put your marketing on autopilot and make sales simple and seamless! Content Marketing Made Easy is a Simple, How To, Step-by-Step, Guide to growing your business online WITHOUT having to resort to cold calls, paid advertising, meetings and everything else you hate about outdated sales and lead generation methods! ...

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Unleash the power of compelling, influential digital content with "Content That Converts," your comprehensive guide to creating content that captivates, convinces, and converts. Dive headfirst into the bustling digital landscape with Chapter 1, equipped with a detailed overview of modern digital platforms, a deep understanding of today's digitally-savvy audiences, and a newfound appreciation for personalized content. Tap into the sheer persuasive power of well-crafted digital content in Chapter 2. Learn how to tailor your messages for ease of consumption and leverage cognitive biases to ...

In today's digital age, creating captivating and influential content is more important than ever. But how do you craft content that resonates with your target audience and drives real results? The answer lies in mastering the art of practical content strategy and marketing, and "Content Chemistry" is your ultimate guide.

Dive into the world of branding in the 21st century with "Social Media Mastery." This transformative eBook offers readers a rich exploration into the modern arena of brand perception, development, and success through the lens of social media. Social Media Mastery meticulously guides you through the vital role of social media in today's branding arena across 15 detailed chapters. Beginning with an enlightening analysis of the importance and impact of social media on brand perception and evolution, the reader is given a comprehensive understanding of how to identify and capture the essence of...

Are you ready to unlock the power of AI for content creation? With AI technology, you can generate compelling blog posts, captivating social media content, persuasive sales copy, and more – all while saving time and boosting your ROI. In "AI Content Marketing: Learn How to Generate Leads, Engage Customers, and Boost Your Business ROI", you'll master the essentials of AI content creation, including: Choosing the right AI writing tools for your needs (ChatGPT, Claude, Google Gemini, and more!) Partnering with AI for idea generation, compelling copy, and efficient editing. Tailoring content ...

Are You Spending Crazy Amounts of Time and Money Creating Your Own Content? Well Now You Don't Have to Anymore! Uncover the most common mistakes people make when creating content that waste unbelievable amounts of time and money! Find out how to create content quicker and easier than you ever thought possible! Discover the simple tricks that can cut your content creation time by as much as 90%! Learn how to figure out exactly what your content is for in order to make sure every piece of content you create is actively helping you achieve your goals! And much more!