Successful case study stories emerge when you develop a discerning method for choosing your next case study or series of case studies. It will streamline the work and help define the process.

In this episode, we're talking about how to find and recognize the starting points of a quality case study.

We'll talk about using the following categories to zero in on developing quality stories with strategic value:

• Impact: What kind of difference did your product or service make?
• Measurable results: What numbers can back this up?
• Narrative potential: Does this make for a good story?

Learn more at https://sites.google.com/view/the-agile-case-study/what-is-it

Or email  patzloff@me.com

With short attention spans, scannable content is a must!

As a marketing pro today, you've you must consider the visual composition: the readability or the scannability of all your content, messages and compositions. 

Here are 7 proven tips to create content designed for skimming -- without sacrificing quality.

PDF Guide available here: https://payhip.com/b/YHnBC

We're going a bit deeper into this ChatGPT and AI discussion. Discover how it is being utilized for marketers. Plus you will discover a tremendously effective format for crafting powerful prompts. 

This technology may be the game changer for content marketers - but only if you know how to leverage it. Get a simple, down-to-earth take on the one simple concept that will bring Chat GPT to life for you. #chatbot #chatbotmarketing

New vibe, new attitude. Check out the preview of things to come this year. 

Short, candid commentary on current events in content marketing.

It’s plenty noisy out there and standing out is no easy task. So give your brand a hand by taking on the attitude that you can be a media company and share out content in bold and unique ways. Listen in to hear some strategies and tactics that help you.

In this six-minute audio article, we hit this main idea-- 
Stop planning for what your business is doing with content.
Start planning what content should be doing for your business.

First, we tackle three ways to assess your current content. It will help you make the most of what you have and encourage you to not re-invent the wheel for your content marketing materials.

Then we present four helpful questions to ask to help optimize the potency of your content.

Finally, as thank you for listening, we want to share a FREE document entitled A Guide to Simplified Content Solutions, in it, you'll learn about the following:

• Fresh takes on blogging, white papers, and case studies.

• New ways to leverage these changes.

• How these new compressed approaches can enhance your content marketing campaigns.

Learn about the Say The Write Things podcast and visit the home page.