• ill communication: copywriting tips & sales strategies for small businesses

  • By: Kim Kiel
  • Podcast

ill communication: copywriting tips & sales strategies for small businesses  By  cover art

ill communication: copywriting tips & sales strategies for small businesses

By: Kim Kiel
  • Summary

  • As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
    © 2023 © 2022 ill communication
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Episodes
  • [Greatest Hits] The Trouble with That (and other words to cut out of your marketing)
    Jul 3 2024

    In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes.


    This quick episode will help you write stronger, clearer, and more compelling copy by removing one simple word.


    We are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better.


    Topics We Cover in This Episode:

    • The secret to stop using “that” so much
    • Other filler words you can easily remove from your copy
    • Why this simple adjustment works so well and keeps your readers engaged


    Let's go way back to episode six for the trouble with “that” and other words to cut from your copy!


    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Check out CKUA: https://ckua.com/

    Listen to episode 99: 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    8 mins
  • The 100th Episode: Reflections, Challenges & Listener Questions about copywriting, business and podcasting
    Jun 26 2024

    Can you believe this is the 100th episode of ill communication? That’s a lot of talking!

    To celebrate, I’m dedicating this episode to you -my listeners, my community, and my clients who come back every week! I'm so excited to share your insights, your questions, and your comments as we celebrate 100 episodes of the ill communication podcast together.

    Topics We Cover in This Episode:

    • Some of the sweet shoutouts and messages I’ve gotten from my listeners
    • The answers to all of your burning copywriting questions
    • A look at the top fan-favourite episodes


    I couldn’t have made it this far without you all, so make sure to tune in to hear this dedication to you!

    Show notes are always available at https://www.kimkiel.com/podcast!!

    Resources Mentioned:

    Listen to these Fan Favourite Episodes!

    Episode 13 (P4 formula): https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy

    Episode 40: 1-question survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers

    EPISODE 26: Gen Xers in business: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market

    Episode 71: Brand Voice part 1: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one

    Episode 85: Writing email newsletter + writing prompts: https://www.kimkiel.com/podcast-1/3-quick-tips-to-stop-procrastinating-writing-your-weekly-newsletter-writing-prompt

    Episode 81: Why the world needs women in business: https://www.kimkiel.com/podcast-1/why-the-world-needs-to-hear-from-more-women-in-business

    Episode 91: Editing and taking advice:

    https://www.kimkiel.com/podcast-1/how-women-in-business-should-take-and-ignore-advice-about-entrepreneurship-and-copywriting

    Episode 92: Profit First:

    https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink

    Episode 86: Hitting 7-figures: https://www.kimkiel.com/podcast-1/crossing-the-million-dollar-mark-7-unconventional-success-strategies-for-entrepreneurs

    Episode 46: Meet Kaye: https://www.kimkiel.com/podcast-1/the-power-of-copywriting-to-grow-your-business-case-study


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram

    Text me a question or comment!

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    35 mins
  • 3 tips to make business and life easier over the summer
    Jun 19 2024

    Hoping to take it easy in your life and business this summer? You’re going to love this episode!


    I'm sharing three things I'm doing this year to make my business and life easier over the summer. Maybe you can take one of these ideas and do it for yourself, or maybe something I share will spark a new idea for you and help you create some space in your business or life.


    Topics We Cover in This Episode:

    • The quick and clever Content Remix strategy you can use to simplify your content creation process this summer
    • The one simple thing I’m doing with my signature offer to take it into “light mode” for a few months
    • My simple and effective plans for making my household run more smoothly this summer


    I hope you're inspired by an idea or a takeaway in this episode that you can implement in your life and business this summer too!


    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Listen to episode 37: How to use the kitchen sink email to provide a value bomb: https://www.kimkiel.com/podcast-1/how-to-use-the-kitchen-sink-email-to-provide-a-value-bomb

    Find out more about the Summer Version of the Joy of Copy Club: www.kimkiel.com/summerjoy

    Email me at hello@kimkiel.com

    DM me on social: www.instagram.com/kim_kiel_copy

    Or send me a voice note on Voxer: https://web.voxer.com/u/kimkielcopy


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    13 mins

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