Change is hard, but the truth is—when you resist it, you’re making a choice.

An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth.

And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.

Here’s the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.

It’s time to ditch the excuses, make the changes, and start taking action. Growth isn’t easy, but neither is staying stagnant. If you’re serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves.

Growth doesn’t happen where it’s safe, it happens when you face the uncomfortable truth and take action.

In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We’ll explore the powerful concept of "what you’re not changing, you’re choosing" and unpack how resistance to change often stems from fear, comfort, or denial.

• Why clarity is the first step to escaping chaos.

• The dangers of staying in your comfort zone.

• How to recognize when it’s time to pivot.

• Why embracing change (quickly) is necessary for business success.

• How to stop being a "control freak" and get out of the way of growth.

• Why successful execution requires humility and adaptability.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success.

Key Points:

• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.

• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.

• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.

• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.

• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore:

• How personalization creates deeper, more meaningful relationships with your customers.

• The role of emotional engagement in building long-lasting loyalty and advocacy.

• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.

Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you’ll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates.

Previous Episodes In This Masterclass Series:

• Listen To Resonance In Marketing Masterclass Part 1

• Listen To Resonance In Marketing Masterclass Part 2

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

• Follow Troy's Instagram @FindTroy

• Subscribe to Troy's YouTube Channel