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Unleashing Creative Business Success with Brydie Stewart from Mary Maker Studio

In this episode I chat with Brydie from Mary Maker Studio about the intricacies of turning creative passion into a profitable business. They discuss Brydie's journey from being an art teacher to founding Mary Maker Studio, a leading supplier of fiber arts materials.

Brydie shares how she left teaching to align with her creative purpose following a diagnosis of multiple sclerosis, and how she managed to establish her business globally. The conversation covers the importance of knowing your market, the impact of social media and email marketing, the balance between creativity and business acumen, and the logistical challenges. Brydie also touches on potential new endeavors such as online workshops and mentorship programs aimed at helping other creatives build successful businesses.

This episode is a must-listen for creative entrepreneurs seeking practical advice and inspiration.

00:00 Introduction to the Lotco Business Podcast

00:40 Guest Introduction: Bridie from Merry Maker Studio

02:09 The Origin Story of Merry Maker Studio

03:00 Challenges and Inspirations

06:52 The Creative Process and Product Development

10:06 Global Reach and Social Media Impact

12:44 Taking Risks and Business Growth

15:43 Human Design and Personal Routines

19:21 Advice for Aspiring Entrepreneurs

21:12 The Importance of Paying Yourself

21:30 Understanding Product Pricing

22:23 Enhancing Customer Experience

25:00 The Power of Email Marketing

27:17 Investing in Your Business

31:49 Overcoming Business Challenges

34:32 Future Plans and Innovations

38:57 Teaching and Mentorship

41:37 Conclusion and Final Thought

She is a go getter and I absolutely loved talking with her more in this episode. She shares so many gems of wisdom- I hope you enjoy as much as I did speaking with her!!

You can find Brydie @marymakerstudio

Find your Human Design type at https://www.daylunalife.com/

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Let's talk about the critical role of email marketing in driving sales and building customer relationships.

We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness.

Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for targeted communication. I want to encourage businesses to invest time in email marketing to unlock its full potential for growth and customer engagement.

Email marketing can generate significant sales for businesses.

• Many businesses under utilize email marketing compared to social media.
• A strategic email plan is essential for effective communication.
• Templates can streamline the email creation process.
• Design elements greatly impact email readability and engagement.
• Regularly sending emails helps nurture customer relationships.
• Analyzing email performance metrics is crucial for improvement.
• Testing different email strategies can lead to better results.
• Segmenting your email list allows for more targeted messaging.
• Building a strong email list is vital for long-term success.

Let's actually make money from your Emails.

Improve your Emails in 3 days here (FREE)

Head here for the Nail Your Email Marketing.

00:00
The Importance of Email Marketing

07:15
Creating a Strategic Email Plan

15:48
Design Elements for Effective Emails

22:26
Testing and Analyzing Email Performance

29:28
Building and Segmenting Your Email List

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Ever wondered what things product-based business owners do to get ahead?

Have you ever tried to figure out what they have in common?

After more than 25 years working with 100's of product-based businesses and successful entrepreneurs these are some characteristics I have noticed in common.

Some of these are actions and some of these are strategies.

See how many you have and whether you think I am on the mark.

I listed out 10 but I am sure there are more.

Welcome to this new season in thelotco business podcast. I love helping you build your profitable product business and sharing stories to inspire your journey.

Top 10 Characteristics of Successful Product-Based Businesses

In this episode of The Lotco Business Podcast, Melissa Robbins, a business coach, shares insights on the top 10 characteristics of successful product-based businesses.

Covering points such as taking risks, diversifying sales channels, utilizing multiple marketing strategies, attending trade shows, reinvesting in the business, personalizing business operations, outsourcing, continual evolution, managing cash flow and inventory, and knowing your numbers, Melissa provides practical advice and observations drawn from her experience with various businesses.

Listeners will gain valuable tips on how to grow and sustain a profitable business in the competitive retail and design industries.

00:00 Introduction to the Podcast

00:40 10 Characteristics of Successful Product-Based Businesses

05:58 Masterclass Invitation

11:05 Recap of the 10 Characteristics

13:33 Conclusion and Farewell

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

What platform should I use for my website? This is a question I see asked ALL the time.
Now my answer is always Shopify if you are an eCommerce and product-based business.

Listen in today to find out the 10 reasons why I believe SHOPIFY is the website platform for you if you are a product-based business or eCommerce store.

And why I also don't believe it is too expensive!!

The Reel about credit cards leading to abandon cart is linked here.


I hope you enjoyed this episode and woud love to hear why you or won't be going with shopify!!!

To find out more about working togther you can head to:
https://www.thelotco.com.au/. or follow me on Instagram at @thelotco

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Retail Week Series Episode 1.

Hands up if you want more sales?
Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales.

Get more customers (new ones)
Get the customers you have to buy more each time (AOV).
Get the customers have to buy more often (frequency)

Today I am giving you 5 quick tweaks and updates you can make to your website that can go a long way to boosting your conversion rate.

Things that don't break the bank nor take hours and hours of your time.

Check your numbers before starting and let me know what your conversion rate is.

Then make these tweaks and grab my checklist for more!.

Want help with the implementation?

Check out my 5 days to boost your conversion rate easy to follow program.

Looking for attraction methods and need to explore ways to get more traffic to your website Grab my guide here.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Want to maximise conversions and get more buyers over the line and start stocking your range in their stores?
Make sure you include these 5 things in your Wholesale catalogue.

In this super quick episode I explore the five essential elements that can maximize your wholesale catalogue's sales. Learn about the key components that will help your catalogue stand out from the competition and bring in more revenue for your business.

Buyers are busy and they love looking for new and exciting products but they don't want to waste time reading your life story and 3 pages of intro. Get to the point fast, showcase your products with beautiful product and lifestyle imagery and please please please put prices inside the catalogue!!

Listen in for more specifics and nitty gritty detail.

Want 10 Essential Tips to Wholesale? Grab from here or comment 'guide' on instagram.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

This is a question I get asked quite a lot in my 'How to Wholesale' program.
Should I work with a Sales Agent?
How much % commission do they take?
Where do I find them?
And then BUT that is so much % off what I already receive for wholesaling?!
Why would I do that? I don't have enough margin.

Why would I use an agent?
So here we go - a list of pros and cons when deciding whether to work with an agent.

Why you should and why you shouldn't.
How to make the most of your experience and what they need to do their job properly.
I love agents, and have some amazing friends who are agents! But I have had some bad experiences with them (in hindsight it may have been my fault....).

I have used them for my brand, used them to buy when I had a retail store and I have been one!!!

So I have perceptive here from all sides.

Let me know if this episode has been helpful.

And if you want to Transform Your Wholesale and figure out how to build a sustainable profitable product business then you might want to join my Roadmap program where I dive deep into all of this and so much more!!!

Shout out to all my favourite agents!!!

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

The Importance of Listing Stockists for Retail Brands

In this episode I share WHY brands need to make their stockist information easily accessible online. I discuss the benefits of having a stockist list, including higher sales rates, better customer experience, and the potential for positive links and backlinks to the brand's website.

I emphasize adopting an abundance mindset and encourages brands to update and share their stockist lists to encourage sell-through and improve customer service.

She also touches on the inefficiency of handling stockist inquiries via email and invites listener feedback on the topic.

00:00 Introduction to the Lotco Business Podcast

00:34 Frustration with Brands Hiding Stockist Information

01:39 The Importance of Sharing Stockist Information

03:10 Encouraging Brands to Update Stockist Lists

05:23 Conclusion and Call to Action

Want to up your Wholesale game? Grab my guide on all things Wholesale and nailing your first 20 stockists here.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.