Episodes

  • Episode 1: Intro and Discovering a Product to Sell

    Episode 1: Intro and Discovering a Product to Sell
    Jun 4 2020
    Welcome to YourMarketingPodcast – How to Start a Successful eCommerce Business in Less than 30 Days. This is your step-by-step guide to quickly launch an eCommerce store and start seeing those sales roll in!  Hi Everyone! Welcome to our first podcast. I’m your host Ishani DePillo.  I’m going to start with some background on myself and the hardworking team behind this new podcast – yourmarketingpodcast. I have been in the marketing industry for over 10 years now and I’ve actually been working with the yourmarketingpodcast team for almost just as long. In 2017, I started a digital marketing agency, called “Your Marketing People” with this same exact team.  Talk about a crazy and long partnership and friendship! And since our inception in 2017, we have been handling digital marketing for a range of clients – from small budgets up to multi-million dollar ones. And we’ve been fortunate to have a lot of experience working with eCommerce clients.  And to
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    23 mins
  • Episode 2: Evaluate Product Profitability

    Episode 2: Evaluate Product Profitability
    Jun 10 2020
    Welcome to YourMarketingPodcast. This is Series One – How to Start a Successful eCommerce Business in Less than 30 Days. In this step-by-step guide, you will learn how to quickly launch an eCommerce store and start seeing those sales roll in! And here’s your host…Ishani DePillo. Hello, hello. This is Ishani DePillo. Welcome to the 2nd podcast of the series “How to Start a Successful eCommerce Business in Less than 30 Days. I’m so happy to have you. We had such a great start to the podcast. In the first podcast, we covered how to best identify a product to sell. The podcast was full of great tips for discovering a product to sell. You could trend-hunt or use your own passions and interests to come up with a product to sell. If you haven’t heard it yet and you are struggling to still come up with a product to sell, I highly recommend starting with that podcast first and coming back to listen to this one. Okay, so hopefully, you already have a product idea in mind for your eC
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    27 mins
  • Episode 3: Business Fundamentals

    Episode 3: Business Fundamentals
    Jun 11 2020
    Welcome to YourMarketingPodcast. This is Series One – How to Start a Successful eCommerce Business in Less than 30 Days. In this step-by-step guide, you will learn how to quickly launch an eCommerce store and start seeing those sales roll in! And here’s your host…Ishani DePillo.  Hello, it’s Ishani. Thanks for being here. This is episode 3 of  “How to Start a Successful eCommerce Business in Less than 30 Days”. This is exciting – In Episode 1, you came with your product idea and in Episode 2, you’ve analyzed demand, competition, and profitability. Now, it’s time to complete some fundamentals of starting an eCommerce business. And we should get these going now, rather than waiting to do it later. Today’s podcast is going over: Setting up an entity, and how to determine which type is right for you Setting up a business bank account and why it’s important to do so Applying for a Seller’s Permit Understanding Sales taxes for  your State Exploring your funding options 
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    31 mins
  • Episode 4: Branding & Pinpointing Your Target Audience

    Episode 4: Branding & Pinpointing Your Target Audience
    Jun 19 2020
    INTRO (Male Voice Recording): Welcome to YourMarketingPodcast. This is Series One – How to Start a Successful eCommerce Business in Less than 30 Days. In this step-by-step guide, you will learn how to quickly launch an eCommerce store and start seeing those sales roll in! And here’s your host…Ishani DePillo.  Ishani: Hi, everyone, Ishani DePillo here. Welcome to another episode of Your Marketing Podcast. I’m so excited to cover today’s topic with you. It’s all about branding, and how to determine your target audience. So last episode was packed full of helpful tips on business fundamentals. We covered getting your entity set up, keeping your personal finances separate from your business finances and funding for your eCommerce store. If you haven’t had the chance to listen to that episode yet, I recommend that you do because we go over a lot of recommendations that are essential to creating a new business. Okay, so You have your product. You know it’s going to be in demand
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    35 mins
  • Episode 5: Designing and Building Your eCommerce Product

    Episode 5: Designing and Building Your eCommerce Product
    Jul 14 2020
    Welcome to YourMarketingPodcast. This is Series One – How to Start a Successful eCommerce Business in Less than 30 Days. In this step-by-step guide, you will learn how to quickly launch an eCommerce store and start seeing those sales roll in! And here’s your host…Ishani DePillo. Hello everyone, Welcome to Episode 5. I hope you are feeling good about the progress you have made thus far with your eCommerce business. Today we are going to cover how to design and build your custom product. Now, if you’re going to be reselling an existing product, feel free to skip ahead to the next episode, since this episode will not apply to you. But if you’re designing a custom product to sell, you’ll want to listen close. But before we get started…if you missed last week’s episode, I urge you to take a listen before tuning into this one. The last episode covers how to develop your brand and tell your story. This is super important to keep in mind as you build your product.
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    28 mins
  • Episode 6: Creating Worthwhile Product Visuals

    Episode 6: Creating Worthwhile Product Visuals
    Aug 8 2020
    Welcome to YourMarketingPodcast. This is Series One – How to Start a Successful eCommerce Business in Less than 30 Days. In this step-by-step guide, you will learn how to quickly launch an eCommerce store and start seeing those sales roll in! And here’s your host…Ishani DePillo. Hello, everyone. Ishani DePillo here. Today’s podcast is going to be an interesting one – talking about creating worthwhile visuals through an audio podcast. Definitely going to be a bit challenging, but I think we can pull it off. Real quick, let’s recap the last podcast in case you missed it. It was all about product development and how to successfully create and manufacture a product to sell. By now you should have a prototype or a sample of your product. On Today’s episode, we are going to be covering some really stellar ways to capture photos and videos of your product, using that sample product or prototype. I say sample or prototype because You don’t want to wait around for th
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    30 mins
  • Episode 7: Online Store Options and Basic Store Set-Up

    Episode 7: Online Store Options and Basic Store Set-Up
    Sep 15 2020
    Welcome to YourMarketingPodcast. This is Series One – How to Start a Successful eCommerce Business in Less than 30 Days. In this step-by-step guide, you will learn how to quickly launch an eCommerce store and start seeing those sales roll in! And here’s your host…Ishani DePillo. Welcome, everyone. I’m your host, Ishani. So I must say Congrats! To everyone! You are more than halfway through our How to Start a Successful eCommerce Business in Less than 30 Days Series. I’m so happy that you are sticking to it!  In today’s episode, you are going to decide on a platform to use for your online store and complete your basic store set-up. These are the things you MUST do to ensure that your store is set up for success. We will send you a printable handout so don’t worry about having to take detailed notes. Let’s recap last week, we talked about creating worthwhile visuals in the form of videos and photos that will really speak to your target audience and drive sales. You’
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    28 mins
  • How to Prepare Your eCommerce Store for a Black Friday During a Pandemic [Special Episode]

    How to Prepare Your eCommerce Store for a Black Friday During a Pandemic [Special Episode]
    Sep 24 2020
    Hello Marketers! It’s Ishani here – host of Your Marketing Podcast. We interrupt our normal broadcasting to bring you a special announcement. No, seriously, we are taking a pause for a brief second on our current Series – How to Start a Successful eCommerce Business in Less than 30 Days, to talk about 2020 Black Friday and Cyber Monday. For e-Commerce businesses, the holiday season is huge! Most eCommerce business owners see the largest spikes in revenue from October through December, and with good reason: It’s really a mega shopping holiday! During the holiday season, a majority of eCommerce stores will double and even sometimes triple what they make for the rest of the year, combined. It’s pretty gnarly when you think about it.  But this year is special, 2020 has been a wild ride for everyone. So should we throw-away the holiday season? I think not!  To get the most out of 2020 (even with COVID), you’ll need a good plan for great sales. Let’s do
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    11 mins