Your Marketing Department

By: Vicky Wu Marketing
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  • Summary

  • Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.
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Economics
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Episodes
  • Scaling Smart How to Grow Your Business Without the Overwhelm

    Scaling Smart How to Grow Your Business Without the Overwhelm
    Jan 29 2025
    Scaling your business doesn’t have to mean stress and overwhelm. This episode outlines how to grow strategically by focusing on sustainable practices, efficient operations, and customer alignment. Learn to avoid premature scaling pitfalls, maintain a competitive edge, and drive long-term profitability while keeping your team and resources balanced. Essential for entrepreneurs seeking smarter growth strategies without sacrificing quality or culture. Learn more at the full article https://vickywu.us/scaling-smart-how-to-grow-your-business-without-the-overwhelm/ #SmartScaling #BusinessGrowth #Entrepreneurship #SustainableGrowth #MarketingStrategy 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    7 mins
  • Why You Should NOT DIY Your Digital Marketing – A Professional’s Insight

    Why You Should NOT DIY Your Digital Marketing – A Professional’s Insight
    Jan 24 2025
    DIY digital marketing may seem cost-effective, but it can hold your business back. This episode explores why professional expertise outperforms the "do-it-yourself" approach, highlighting the risks of oversimplified strategies and unreliable "gurus." Learn to spot red flags, avoid costly missteps, and focus on high-impact efforts that scale. Perfect for entrepreneurs ready to save time, money, and energy by aligning with the right expertise. Learn more at the full article https://vickywu.us/why-you-should-not-diy-your-digital-marketing-a-professionals-insight/ #DigitalMarketing #MarketingMistakes #EntrepreneurTips #BusinessGrowth #ScalingUp 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    11 mins
  • How Emotional Attachment to Your DIY Marketing Holds Your Business Back

    How Emotional Attachment to Your DIY Marketing Holds Your Business Back
    Jan 22 2025
    Your emotional attachment to DIY marketing may be costing your business growth. This episode unpacks how personal investment in your strategies can blind you to critical feedback and limit your ability to scale. Explore actionable tips for identifying when it’s time to bring in experts and how to let go of unproductive tactics—without losing your entrepreneurial spirit. A must-listen for business owners ready to prioritize audience impact over personal preference. Learn more at the full article https://vickywu.us/how-emotional-attachment-to-your-diy-marketing-holds-your-business-back/ #DIYMarketing #EntrepreneurGrowth #MarketingStrategy #BusinessTips #ScalingYourBusiness 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    8 mins

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