Season six of the Your Digital Reputation podcast launches with an amazing and powerful story. And a slightly new direction - hearing from guests about how they get social media right in the moments that matter most.

Robert Hoge - author, strategic communicator, and the former Head of Communications at the Queensland Government's Department of Health - has one of those stories.

In February 2020, Robert's role became one of the "toughest" communication gigs in the country, as he led his team through almost two years of critical community engagement to not only share vital information with audiences, cut through disruptive noise and misinformation and - ultimately - save lives.

This episode explores the many challenges Robert and his team faced during the COVID-19 pandemic - including a public run in with Facebook, responding to 60,000+ inbound queries every month, and taking his daughter to dental surgery... - that show just how powerful social media can be in the moments that matter most.

Tune in to hear his fascinating account, how trust sat at the core of everything he and his team did, and to learn what to do when you face a challenge whose scale is beyond anything you could possibly plan for.

TIMESTAMPS:

00:01:25 - Social media and community engagement during COVID-19.

00:08:00 - How natural disasters saved Queensland.

00:12:40 - What to do when Facebook removes your page...

00:17:46 - Vaccine misinformation and public trust.

00:22:17 - Chatbot saves the day in the face of 60,000+ queries.

00:24:48 - The importance of trust.

00:30:51 - Social media saves lives.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

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Subscribe to Propel Managing Director Roger Christie's regular newsletter, so your organisation gets social media right when it matters most.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

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CONNECT WITH ROGER CHRISTIE

Have a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie

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Last episode's conversation with Shirley Chowdhary (episode 50) was a special one. It showed just how much impact your LinkedIn posts can have on the lives of others.

How can you tap into that same impact at scale as Shirley did? What ingredients are need to shift your efforts from chasing likes and vanity metrics, to pursuing a more purposeful path that has the potential to inspire many thousands of professionals?

In this final practical episode for 2024, Roger shares his best LinkedIn advice to help leaders embrace their vulnerability and tap into their why. Tune in to learn more and gain the confidence you need to show up with real impact in 2025.

TIMESTAMPS:

02:08 - Authentic storytelling on LinkedIn.

04:47 - Embracing vulnerability on LinkedIn.

07:49 - Practical strategies for sharing your "why"

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

Hosted on Acast. See acast.com/privacy for more information.

This episode of Your Digital Reputation is one of a kind. It explores one leader's story behind just one hugely impactful post.

Host Roger Christie is joined by Shirley Chowdhary, respected Chair, Non-Executive Director and Advisor to a range of organisations. Shirley was recently awarded an Honorary Doctor of Letters from the University of Sydney - an honour she found challenging to share beyond those closest to her. This episode follows the way she wrestled with sharing the news, what she ended up posting, and the phenomenal impact of sharing her story - how it unlocked courage and belief for those looking on.

Tune in to hear her raw, honest and empowering story that will have you rethinking the way you use LinkedIn, and the power of legacy online.

TIMESTAMPS:

00:00:44 - The power of one post.

00:05:58 - Imposter syndrome struggle.

00:12:13 - LinkedIn and the self-promotion paradox.

00:15:56 - The solution: More we, less me.

00:24:32 - Impact of being yourself online.

00:32:47 - Creating meaningful connections.

00:37:29 - Impact of words and actions online.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.