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From teen waitress to CEO and entrepreneur powerhouse. Meet Julie Cropp Gareleck, author of new book Dare to Become: From the Corner Booth to the Corner Office.

For millions, a major American dream is to start one’s own company and, become one’s own boss. Meet someone who did just that (without founding capital or an Ivy League degree)... entrepreneurial powerhouse Julie Cropp Gareleck, CEO of Junction Creative, a company that has driven millions in revenue for clients ranging from small businesses to Fortune 1000 companies.

It all began in her teens working in the family restaurant where she and her sister dived in working long hours in roles that included scrubbing floors and waitressing.

After time in corporate America (with some horrendous stories) she started her own company -- without the backing of capital or an Ivy League education. Her story is now captured in her debut book, Dare to Become: From the Corner Booth to the Corner Office.

**Notable Quotes:**
"I'M FINE, IT'S FINE AND IT'S ALL GOING TO BE FINE."
- “It’s in the rising and the falling that we evolve. We evolve as humans, entrepreneurs, and the best versions of ourselves.”
- “Treat every dollar like it’s your last, and you’ll never run out of money.”

**Key Takeaways:**

- **The Power of Perseverance:**
- Julie’s journey highlights hard work, resilience, and the willingness to take risks.
- How Julie’s experiences in toxic work environments and overcoming academic challenges served as catalysts for her entrepreneurial journey.

- **Financial Wisdom and Discipline:**
- With money management in business, Julie says treating every dollar with care, especially when bootstrapping a new venture.

- **Lessons from "Dare to Become":**

- The book highlights the reality of entrepreneurship beyond the glamorous stories often portrayed in media, stressing the need for realistic expectations and a strong work ethic.
- Always have a planned Exit strategy for your company. The importance of recurring revenue and quality returns in creating a business that can stand the test of time and offer a profitable exit.

- **Work-Life Integration:**
- Julie challenges the notion of perfect work-life balance, sharing her approach to setting boundaries and prioritizing what matters most. Especially true for writing her book, based on years of keeping a journal.

**Connect with Julie:**
- **Website:** https://juliecroppgareleck.com
Podcast: Aspire to Be: https://juliecroppgareleck.com/podcast-episodes/
- **Book:** *Dare to

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Want folks to hang on your words when you speak? Want to be heard loud and clear from the boardroom to the bedroom? From stage to podcasts? Then this episode on effective communicating with guest Brenda Viola is for YOU!

Brenda Viola is an author, speaker, and award-winning communicator. She teaches us how to captivate our listener...whether in the boardroom, on stage, TV, podcasts or in the home.

Her book, "How to be Heard without Screaming," promises you CAN learn tips to be a more skillful communicator...in only 30 days.
The book includes daily exercises to improve communication skills, overcome the fear of speaking up and know the joy of watching people lean into you and your message.

#### Key Discussion Points

1. **Brenda's Journey:**

- Brenda was 10 years old when tragedy struck (her father died suddenly). She went from being a confident live wire and aspiring news reporter to a reserved, silent bookworm, afraid to stand up and speak up to bullies. She receded into the shadows to avoid burdening her grieving mother.

- She later found her voice again through personal growth and the realization that effective communication is essential for personal and professional success.

As a journalist, TV reporter and later public information officer, she learned the power of effective communication and storytelling to engage the audience, making information memorable.

2. **Brenda's Top Communication Tips

- **Pause and Savor Words:** Rushing through material without pausing can make the audience feel disconnected. Taking pauses allows for better engagement and understanding.

- **Active Listening:** Reflecting back what you heard can build a bridge and ensure clear communication.

- **Speaking the Truth in Love:** Conveying hard truths with patience, kindness, and empathy ensures better reception and connection.

3. ** Sound Bites:**

- Be memorable on a TV interview or podcast with a SOUND BITE, condensing you message into 7-15 seconds. But ensure you begin with a verbal highlighter like: "Here’s what you really need to know" or "The bottom line is." These signal to the audience the importance of the information being shared.

4. **Brenda today:**

After the death of her mother and partner in one year, Brenda started over at 60 with a new company VICI Communications focusing on improving communication, confidence, and culture within organizations and individuals.

#### Conclusion
Get Brenda's book How to Be heard Without Screaming, and find her at https://www.brendaviola.com/

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Trauma and resilience relating to Prince Harry and Baby Reindeer. In this episode Caryl interviews therapist and author Sally Baker on her new book, "The Getting of Resilience from the Inside Out," where we relate this to people in the news.

We dive deep into how this relates to Prince Harry outraging the Royal family with his tell-all autobiography "Spare," plus mental health aspects of Baby Reindeer's Richard Gadd (the stalked) and Martha (the stalker).

**Guest Introduction:**
Sally Baker is a senior, licensed, and accredited therapist based in London with over 20 years of experience. Specializing in helping people feel broken or stuck, Sally uses techniques like hypnosis, EFT (Emotional Freedom Techniques), and other related therapies. She is also a media commentator on mental health and well-being.
Her website: https://www.workingonthebody.com

- Sally shares a personal story from her childhood, where she was sexually abused by two older boys.
- Sally explains how childhood trauma affects mental health, self-worth, and relationships. The judgments we make about ourselves during trauma can impact us for years.

- To help clients, Sally uses techniques like EFT, Orpheus Mind Technologies, and hypnosis. These methods help clear the trauma before reinforcing positive beliefs.

**Prince Harry and Celebrity Mental Health:**
- The discussion shifts to Prince Harry, who has openly discussed his mental health struggles and mentioned EMDR therapy. Sally emphasizes that mental well-being requires ongoing management, not just one-time fixes.
- Celebrities often discuss mental health in isolation, but resilience and well-being are daily practices involving good nutrition, sleep, and avoiding toxic substances.

**Richard Gadd's Baby Reindeer:**
- Sallysays Richard Gadd's portrayal of a survivor of abuse in Baby Reindeer, highlighted self-blame, guilt, and hypersexualized behavior -- common responses to unresolved trauma.
Stalker Martha's compulsive behavior is typically a distraction from facing her own life's shortcomings and traumas.

**Steps to Healing and Resilience:**
1. Acknowledge and interrupt the negative inner voice.
2. Develop and trust your intuition by pausing and reflecting before making decisions.
3. Check if emotional reactions are proportionate or triggered by past events.

**Book Information:**
- Sally's book, "The Getting of Resilience from the Inside Out," is available worldwide via Amazon and her website, https://www.workingonthebody.com.
- The book is recommended for anyone feeling stuck or self-sabotaging, offering insights and direction for therapeutic work.

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The shock of visiting her father in prison changed Sarah Edwards' life forever because she chose a career as a Probation Officer to help others caught up in the prison system.

But then she got burnt out and now focuses instead on coaching other professionals to escape the mental jail of judgement and self-recrimination keeping them from success.

It's all in her book "Success on Probation: A Step-by-Step System to Reform Your Life and Release Yourself from the Mental Jail" where she shares a process to help people break free from their mental prisons and avoid burnout based on her experience as a prison Probation Officer.
She also shares what ecstatic dance and reflective writing mean for herself and those she coaches.

### Key Points:
- **Introduction:**
- Caryl welcomes Sarah Edwards, talking about her book *Success on Probation* and her journey from trauma to resilience.

- **Sarah's Background:**
- Saw her father taken to jail when she was a teenager.
- Felt the shock and emotional pain of having to visit her father behind bars.
- Became interested in understanding crime and rehabilitation.

- **Career Path:**
- Started working as a probation officer in the UK and primarily worked with people involved in the criminal justice system.
- Focused on individual rehabilitation by directing a change of habits and cognitive-behavioral intervention techniques known as CBT.

- **Key Insights:**
- The impact and effect of the root causes of crime, including family structure, beliefs, lifestyle, and opportunities.
- The difficulties of working with stubborn probationers.

But then she hit rock bottom and burnout. One way out was learning the following:

- **Ecstatic Dance:**
- Sarah learned about ecstatic dance as a way to prevent burnout and rediscover the body.
- Talks about the transformative journey through free-form dance and how it helps mental health.

- **Reflective Writing:**
- The importance of journaling and reflective writing as a means of listening to oneself and processing emotions.
- Explains how this practice supported her in making massive life decisions and living her truth.

- **Writing the Book:**
- Encouraged by a mentor to write her book during the pandemic.
- Shares the process of writing and self-publishing *Success on Probation.*
- Delves into the impact of this book on her career and how it led to a TEDx talk.

### Connect with Sarah Edwards:
- **Book:** *Success on Probation* —[Amazon worldwide]
- **Course:** *Soothe Your Soul* (6 weeks)
- **Community:** No More Burnout (Facebook Community)

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Shirin Etessam, author of transformative book, "Free to Be." shares her journey of self-discovery and healing, emphasizing the importance of play in overcoming life's challenges.

Key Points:

• Introduction to Shirin Etessam:
  • Shirin's background in the film and media industry.
  • The pivotal breakup that led to her soul-searching journey.
• The Journey to Writing "Free to Be":
  • She felt "dead inside" despite outward glamorous success.
  • The six-year process of rewriting her life's story ( distilled into six weeks in the book).
• The Writing Process:
• Overcoming the "monkey mind" and internal gremlins to stay focused on writing.
• Structured approach: Committing to writing a chapter a month, working with editors, and testing exercises with a focus group.
• Daily Purge and Morning Routine:
  • Importance of the "daily purge": A six-minute exercise to clear negativity and declutter the mind.
  • Different forms of the daily purge, including writing, dancing, and outdoor activities.
• Week-by-Week Breakdown of "Free to Be":
  • Week One: Decluttering and detoxing the mind.
  • Week Two: Taking care of and protecting the heart.
  • Week Three: Detoxing the body and resetting the relationship with it.
  • Week Four: Embracing play as an essential part of life.
  • Week Five: Finding your true north and understanding the difference between soul and spirit.
  • Week Six: Rewriting your story from the inside out.
• The Importance of Play:
  • Play as an unintentional yet essential activity for creativity and emotional well-being.
  • Examples of play: Dancing, playing with pets, exploring new places, and engaging in creative activities.
  • Encouraging listeners to identify their "play personality" and incorporate play into their daily lives.
• Practical Applications and Spiritual Wellness:
  • The continuous journey of self-discovery and the importance of integrating spiritual wellness into daily life.
  • Shirin's mission to redefine spirituality as spiritual health and wellness, distinct from religious connotations.

Connect with Shirin Etessam: https://shirinetessam.com/

• Find Shirin's book "Free to Be" on Amazon and other platforms. It’s a six-week guide to reclaiming your soul.

Free Gift:

• Download Caryl Westmore’s free checklist, "Five Book Hook Tips to Kickstart Your Bookwriting Journey," at writethebookinsideyou.com/freegift.

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Lindsey Kane Leaverton turned heartache, pain, shame and guilt due to growing up gay in a strictly Christian evangelical community, into gifts to share with the world. And it's all in her book, "Not another Self Help Book, Finding Gifts in the Midst of Life's Sh*t."

• Personal stories make her book relatable and powerful in an era dominated by AI-generated content.
• Audience: Women in their 30s to 50s, particularly overwhelmed moms juggling multiple responsibilities.
• Discusses chronic pain and the journey to understanding its roots in unresolved trauma. Pain caused by repressing her authentic self as a gay woman.
• Transformation through healing: moving from an adversarial relationship with pain to one of curiosity and growth.
• The struggle with personal identity as gay in a conservative Christian evangelical community and the pivotal moment of coming out.
• The shock and trauma of being rejected by everyone (except her parents). Even her songs and records were returned by the box load to languish in her garage.
• The book writing process: A meditative calling during the pandemic, evolving from a chronic pain focus to broader life lessons.

About the Book:

"Not Another Self-Help Book" stands out with interactive elements like coloring pages and QR codes linking to songs that correspond with each chapter.

Where to Connect and Find the Book:

Website: https://www.notanotherselfhelpbook.com

Available on Amazon

Subscribe to Lindsay’s newsletter for interviews, stories, music spotlights, and more.

Caryl's Closing Thoughts:

A reminder to visit https: www.writethebookinsideyou.com for additional writing resources.

A virtual hug and a nudge to keep pursuing your writing journey.

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The Art of the Podcast Power Pitch with today's guest Adrian Moreno, aims to show Authors & Coaches how to get booked on more than 10-20 podcasts a month without having to fork out thousands of dollars on a booking agency.

"Podcast Guesting For Profits" is Adrian Moreno's course.
And he spills the secrets of his success to Cary Westmore in this interview.

Have you ever wondered how some authors and coaches get featured on all the right podcasts? 🤔 It's not just luck—it's an art! And today, I'm excited to share the secrets behind crafting a pitch that gets you heard. 🎧

Adrian Moreno, a hypnotherapist turned successful entrepreneur, has harnessed the power of podcast pitching to tell his story and boost his business into a quarter of a million dollar success story within 18 months of being broke.

He now shares his unique approach to captivating podcast hosts and their audiences for writers and authors to make more impact and profit.

Adrian's Insight on Crafting a Compelling Pitch

Adrian believes in the simple but powerful concept of winning two seconds at a time in a short loom video with your pitch. By immediately engaging someone with their own name and weaving a compelling narrative, you can incrementally earn their attention until they're invested in your story—and, by extension, in what you have to offer.

From Fitness Coach to Storyselling Hypnotherapist

Adrian's journey wasn't always smooth. As a fitness coach in 2018, he had a personal victory of losing a hundred pounds, which became his initial success story. However, a series of poor financial decisions left him with only $3,000 to his name. This low point impacted his confidence, making it difficult to acquire clients and almost sinking his business.

A Turning Point through Hypnotherapy

Despite the challenges, Adrian's skills in hypnotherapy became his saving grace. He recounts how a satisfied client invited him to a mastermind group to conduct a hypnotherapy session, which led to a rapid and unexpected increase in clientele and a considerable boost in income, proving the effectiveness of his methods.

Adrian's Philosophy: Storytelling

Adrian emphasizes the importance of storytelling—or "storyselling," as Caryl dubs it — in pitches and marketing. By sharing compelling stories that resonate with your audience, you connect with them on a deeper level, which can ultimately lead to business growth and success. And guaranteed profits when you follow up with the right email campaigns.

Become a profitable and awesome PODCAST GUEST...Let Adrian guide you at: Profitable Podcast Guest

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Host: Caryl

• Guest: Gin Stephens, Author & Intermittent Fasting Advocate

Bullet Points:

1. Introduction to Gin Stephens:
   • Bestselling author of "Fast. Feast. Repeat." and "Delay, Don't Deny."
   • Over 500,000 followers in her Facebook groups.
   • Her books offer insights into staying fit and healthy for a lifetime...especially pertinent for authors, writers and creatives.
2. Gin's Transition from Teacher to IF (Intermittent Fasting) Expert:
   • A 28-year teaching career transitioned into leading the intermittent fasting (IF) movement.
   • Personal weight struggle until her late 40s, leading to IF as a sustainable solution.
   • Lost over 80 pounds since 2014 and has maintained weight, even through menopause.
3. Intermittent Fasting Explained:
   • IF is not about what to eat, but when to eat.
   • It taps into fat stores for energy, improving metabolic flexibility.
   • Gin suggests starting with an eight-hour eating window, like 12 pm to 8 pm.
4. Benefits of IF for Creatives:
   • Fasting leads to ketone production, providing mental clarity and enhanced focus.
   • Autophagy during fasting contributes to cellular cleanup and overall health.
   • Writers and creatives can benefit from prolonged focus and energy from IF practices.
5. Gin's Writing Process and New Book "Cleanish":
   • Gin authored her latest book while fasting, leveraging mental clarity from ketosis.
   • "Cleanish" promotes mostly clean eating and living, stemming from her son's reactions to food additives.
6. Clean Fasting Goals:
   • Aim to keep insulin levels low to encourage fat burning.
   • Avoid anything sweet-tasting during fasting to prevent insulin spikes.
   • Stick to plain water, black coffee, and plain tea to maintain autophagy.
7. Gin's Impact and Community:
   • Hundreds of thousands have been influenced by her books and millions by her podcasts.
   • Encourages others to share their stories, create content, and engage in the IF lifestyle.
8. Final Thoughts for Creatives according to Gin:
   • Embrace the imperfection in the creative process.
   • When it comes to writing your book: "just do it"—don't let the pursuit of perfection hinder progress.
9. Connecting with Gin:
   • Find more about Gin and her work at www.ginstephens.com
   • Explore the IF community for support and guidance in IF practices.

Closing Remark:
Gin Stephens' journey from a teacher to a fasting advocate exemplifies the transfor

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