Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives.

0:00 Introduction

3:00 Dia’s Backstory

8:43 What It’s Like Working With Dia

16:39 Dia’s Greatest Client Experience

22:07 Dia’s Ideal Clients and Workflow

23:54 Providing a Structure for Your Voice

27:11 Leaders’ Duty to “Lend Their Voice”

28:34 How to Find Your Voice With Dia

29:13 Wrapping Up

Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for themselves and their organizations. She has developed a structure to make her process accessible to anyone looking to highlight their true selves in their work and communication. Be sure to contact her online today and check her website for intensive course opportunities.

- Tom Foster of Foster Web Marketing
- Dia Bondi of DiaBondi.com

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast.

0:00 Introduction

1:53 How Elise Got Started

5:34 The Lawyer’s Edge vs. Other Coaches

8:20 The Ignite Program

12:50 How to Get Referrals

17:01 Types of Coaching Clients

18:48 Universal Law Firm Issues

24:03 Trusted Relationship Referrals

28:09 Client Experience vs. Client Service

32:21 Legal Marketing Research

34:39 Closing Thoughts

The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader.

- Tom Foster of Foster Web Marketing
- Elise Holtzman of The Lawyer’s Edge

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe.

Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries.

Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs.

0:00 Introduction

2:47 How the Loebs Got Started

5:49 How Natalie Got Started

9:31 Following Your Passion

14:00 How Gordon Got Started

17:57 Loeb Leadership’s Perfect Client

20:48 What They Don’t Teach in Law School

22:42 Attracting New Clients

27:12 Coaching Process Walkthrough

32:13 Lawyer Coaching & Law Firm Coaching

36:07 Other Aspects of Coaching

37:50 Loeb Leadership’s Lawyer Clients

39:23 Succession Planning

41:53 Keeping Great Coaches

44:29 Coaching D.N.A.

46:02 What’s Unique About Working With Lawyers

47:35 Working With Loeb Leadership

51:24 Wrapping Up

Loeb Leadership seeks to build competence within their clients’ companies, not dependence on their coaching. Client success is a Loeb Leadership passion and each coach there takes pride in the results they deliver. Loeb Leadership strives to attract highly qualified coaches, facilitators and consultants across the United States and Europe–most of their team members have held executive positions and have direct experience in the very issues they help their clients solve. The company cares strongly about matching team members to clients to ensure the best fit.

- Tom Foster of Foster Web Marketing
- Natalie Loeb of Loeb Leadership
- Gordon Loeb of Loeb Leadership

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes.

0:00 Introduction

1:50 Tracy’s Accident

4:25 LinkedIn Achievements

6:16 Using LinkedIn as a Lawyer/Doctor

8:27 Story-Driven Marketing

12:56 Optimizing Your LinkedIn Profile

15:13 Importance of Referrals

18:41 Tracy’s Current Clients

21:21 Worst Mistakes to Make on LinkedIn

23:17 Maintaining Client Focus in Marketing

27:26 Content and Lead Generation

29:15 Building Relationships on LinkedIn

32:43 Lifelong LinkedIn Connection

41:02 Wrapping Up

41:58 www.TheUltimateProfileChecklist.com

Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today!

- Tom Foster of Foster Web Marketing
- Tracy Enos, LinkedIn Expert Advisor

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast.

0:00 Introduction

2:24 Paul’s Business Mentality

3:59 How Paul Got Started

5:25 Every Market Is Different

7:46 Discussing AI

12:10 How to Market Phone Numbers

16:59 Being Accessible for Potential Clients

18:35 Best Phone #’s Paul Has Put Out

21:58 Breaking Routine

25:13 Importance of Intake

29:53 Importance in the Legal & Medical Fields

33:56 Conference Recommendations

45:11 Working in Film

51:03 Wrapping Up

RingBost.com caters to various players in multiple industries, including law firms and health and wellness organizations. The value of a memorable phone number is still alive and well today. It’s a major aspect of offline branding and marketing. Recount the seemingly endless billboards, bus ads, commercials, and more promoting local businesses with a vanity phone number. After all, you decide the logo, brand colors, intake processes, and even who works for you. Why shouldn’t your phone number be the same way? Take full control of your branding and stand out with a RingBoost vanity phone number.

- Tom Foster of Foster Web Marketing
- Paul Faust of RingBoost.com

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country.

0:00 Introduction

2:06 About Simone and DHC Law

5:43 Working With a Team of Specialists

9:32 The Value of Staying in Contact

13:08 Redesigning and Tweaking Your Website

17:07 How FWM Stands Out From the Crowd

20:18 Be Honest, Invest, and Delegate

24:38 Wrapping Up

DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real estate and association law, as well as all manners of litigation. They pride themselves on their boutique approach to law for their clients within Florida. They also have a robust and experienced array of referral partners for prospective clients who have needs outside of their regions of expertise. Be sure to check out their team online through their website, YouTube channel, and social media!

- Tom Foster of Foster Web Marketing
- Simone DeLoach of DeLoach, Hofstra & Cavonis, PA

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.

0:00 Introduction

2:05 How CathCap Got Started

3:44 What Do Fractional CFOs Do?

8:05 CathCap’s Ideal Clients

9:14 A Case Study on How CathCap Works

13:40 Understanding the Value of a True CFO

17:24 Book Alert: Exit On Top by Brooke Lively

22:25 The Key to Valuing a Law Firm

30:21 Me Inc. vs. A Branded Company

35:00 What Profit Actually Consists of

36:18 Wrapping Up

CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.

- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCap

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited.

0:00 Introduction

2:12 How Stephanie Got Started

4:10 Deciding to Leave Big Law

5:41 Creating the ‘Lawyerist Podcast’

7:15 What Stands Out About Lawyerist

10:20 Process of Coaching Lawyers

15:39 Coaching Different Kinds of Lawyers

18:15 Biggest Client Success Stories

22:05 Stephanie’s Mentors

23:24 Daily Rituals and Routines

25:20 Wrapping Up

Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what you need to know about running your firm and getting more out of it. This isn’t a program that will tell you to simply charge more and work less. Instead, they work with you to develop solutions to your problems that keep work interesting. Check out the Lawyerist team today.

- Tom Foster of Foster Web Marketing
- Stephanie Everett of Lawyerist

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.