In this episode, Zach introduces Artus’ first Trainee Copywriter and Digital Marketing Executive, Ellie Robinson. As Ellie approaches the end of her 12-month internship, this episode takes a look back at the past year and the main takeaways from her placement. 

From gaining confidence to finding her place in the world of copywriting, Zach and Ellie explore everything from perfecting your CV to the ever-changing landscape of copywriting and digital storytelling. 

Throughout the episode, Ellie touches on the expectations of her time at Artus versus reality and how that has led to some of her biggest successes as a trainee copywriter. With just under one year of full-time experience in the sector, Ellie also takes time to reflect on her top tips for finding the perfect role in copywriting and how she will navigate her time back at university.

In this episode, Zach is joined by fellow Artus copywriter, Cathy Harris. With a background in teaching, proofreading and now freelance copywriting, Cathy delves into her passion for the English language and how it can be used to tell compelling stories. 

With a background in Classical Studies, Cathy discusses how she used her education to further her passion for English. Zach and Cathy take a look at the importance of businesses making the most of their words to help showcase their services, from website copy to blog writing. 

Cathy also discusses the impact of her new children’s book, Dylan Just Couldn’t Do It, a story dedicated towards resilience and dedication in children. As the book launch approaches, Cathy describes how she came up with the concept and the process of marketing her literature towards a younger audience.

In this episode, Zach takes his turn in the hot seat as Liv gets the chance to ask about his journey through the world of copywriting and digital marketing. This April, Artus will celebrate its 5th birthday this April, so what better way to mark the occasion than by looking back at the past five years?

As Zach takes a trip down memory lane, he recalls some of his most significant achievements and setbacks since beginning Artus and the importance of taking it one step at a time. From the pandemic to the cost of living crisis, Liv delves into how Zach navigated through some of the most tumultuous times in business.

They also take a look at the future and how copywriting and digital marketing continues to develop as a sector. With changes occurring every day and the introduction of artificial intelligence causing uncertainty for some, Zach and Liv discuss their hopes for the future of Artus and the team.