Let's go deep into understanding and attracting high-ticket, high-value clients for your coaching business. Whether you're just starting out or looking to elevate your clientele, this episode offers valuable insights into the mindset and strategies needed to succeed.

[00:00:00] - Introduction and welcome

[00:01:00] - Jo's reflection on attracting high-intent buyers

[00:03:00] - The mindset of high-ticket clients: "This will work for me"

[00:05:00] - Defining a high-ticket, high-value client

[00:06:00] - The three pillars of selling any offer

[00:08:00] - Why timing matters in decision-making

[00:11:00] - Choosing your ideal client who wants to make a difference

[00:13:00] - Understanding your ideal client deeply

[00:14:00] - Sharing the experience of working with you

[00:15:00] - Owning your authority and expertise

[00:17:00] - Remembering your business is bigger than one offer or client

[00:18:00] - Closing thoughts and call to action

Key takeaways:

• High-value clients have a growth mindset and are ready for transformation
• Focus on the identity shift that makes desired outcomes inevitable
• Share experiences and quick wins to attract premium clients
• Own your authority and expertise to justify premium pricing

Don't forget to subscribe to the podcast and share it with fellow coaches who might benefit from these insights!

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.

[00:00:00] - Introduction and podcast overview

[00:01:00] - The self-promotion paradox and its challenges for coaches

[00:02:00] - The hidden cost of modesty and missed opportunities

[00:03:00] - Reframing self-promotion as active serving of ideal clients

[00:05:00] - Psychology behind resistance to self-promotion

[00:06:00] - Addressing imposter syndrome in self-promotion

[00:07:00] - The likability factor and social expectations of modesty

[00:09:00] - Authenticity concerns in self-promotion

[00:10:00] - Reframing self-promotion as service, not sales

[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:

- Connect with your why

- Lead with value

- Evidence-based storytelling

- Authentic voice

- Regular consistent sharing

[00:14:00] - The ripple effects of self-promotion in the coaching industry

[00:15:00] - Addressing resistance to talking about money and success

[00:17:00] - Call to action: Share a client success story on social media

[00:18:00] - Closing remarks and resource information

Visit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!

Useful Links

DARE GREATLY WAITLIST Dare Greatly (joannalottcoaching.com)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Dare Greatly in person event - 8 November

Sign up to the waitlist for my in person event Dare Greatly due to be held on 8 November. You'll plan for your best year yet and leave with a sense of connection and focus. The waitlist closes on Monday 30 September so sign up now if you'd like to express your interest in joining me. https://go.joannalottcoaching.com/DareGreatlyNov24Waitlist

Jo Lott, a business mentor and ICF accredited coach, shares a powerful 3-step strategy to help coaches land high-ticket clients consistently. If you're tired of chasing clients by the hour and getting little results in your bank account, tune into this episode for a fresh strategy.

[00:00:00] - Introduction and welcome

[00:01:00] - Defining "high-ticket" clients and the core problem for coaches

[00:02:00] - Jo's personal experience and the importance of building a long-term coaching business

[00:03:00] - Step 1: Creating an irresistible offer

[00:04:00] - The importance of focusing on client outcomes rather than session logistics

[00:05:00] - Step 2: Mastering client attraction and creating value-driven content

[00:07:00] - Addressing common misconceptions about coaching niches

[00:09:00] - Step 3: Using a proven sales process to close deals effectively

[00:10:00] - The importance of not downplaying your offer and robbing clients of transformation

[00:11:00] - Overcoming fear of rejection in sales calls

[00:12:00] - Treating sales calls as coaching conversations

[00:13:00] - Closing remarks and call to action

Join Jo as she breaks down each step of this strategy, providing valuable insights and practical tips to help you elevate your coaching business. Whether you're just starting out or looking to scale your existing practice, this episode offers actionable advice for coaches at all levels.

Don't forget to visit joannalottcoaching.com for more free resources and see useful links below

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Dare Greatly in person event - 8 November

Sign up to the waitlist for my in person event Dare Greatly due to be held on 8 November. You'll plan for your best year yet and leave with a sense of connection and focus. The waitlist closes on Monday 30 September so sign up now if you'd like to express your interest in joining me. https://go.joannalottcoaching.com/DareGreatlyNov24Waitlist