Hands up if you’re tired of promoting your podcast all over social media but without the rewards you expected?

My guest today has been very vocal on her own show about giving up the social media hustle for listeners and she’s going to share how she has been growing her podcast without making copious reels, stories and posts.

Rosemarie Callender is the host of The Podcast To Amplify Show: Podcasting Tips for Women Coaches, Service Providers and Entrepreneurs.

In this episode you’re going to hear what led Rosemarie to quitting instagram, and how she has increased her listenership instead.

You’re going to hear about her OCL framework and what simple steps you can start taking today to get your podcast into the right ears - and more of them.

This is Women Who Podcast and I’m your host Alison Fraser.

Some of Rosemarie’s tips:

• Give your podcast a name that will help listeners find it

• Add keywords to your podcast name, description and author name

• Go back and rename episodes so that they show up in searches

• Swap podcast intros with other podcasters

• Repurpose your content - create playlists of episodes on a similar theme, add links to related episodes in your shownotes

Rosemarie mentioned her nine grid on instagram, this is where she still has a presence on the platform but all nine images relate to her and how she helps her ideal customer. Go have a look and get ideas for how to design yours.

Rosemarie's links:

Podcast to Amplify: https://episodes.fm/1570716822

Website: https://toobusytopodcast.co.uk/

Instagram: https://www.instagram.com/toobusytopodcast/

Rosemarie mentioned:

Simple SEO and Marketing with Faith Hanan: https://episodes.fm/1625600727

CoSchedule by Headliner: https://accounts.coschedule.com/login

Ubersuggest - a free keyword research tool: https://neilpatel.com/ubersuggest/

My links:

Website: www.alisonfraser.co

Email: alison@alisonfraser.co

Instagram: https://www.instagram.com/thewomenwhopodcast/

I edit with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

How do you market your podcast?

Today’s guest is Aoife O’Brien, host of the Happier At Work podcast. You’re going to hear how she is using podcast guesting and LinkedIn, among others, to get her podcast known among her ideal listeners.

You’re going to get a short email that you can use to send to potential guests, as well as lots of other great tips to implement in your own podcasting.

I’m Alison Fraser, host of Women Who Podcast, the show for side-hustling women who are ambitious but time-limited. Each week I bring you real life stories and actionable tips to help you create and grow your own podcast.

Let’s get into it.

I’m Alison Fraser, host of Women Who Podcast, the show for side-hustling women who are ambitious but time-limited. Each week I bring you real life stories and actionable tips to help you create and grow your own podcast.

Aoife’s links:

Website: https://happieratwork.ie/

Podcast: https://episodes.fm/1474115091

Aoife’s LinkedIN: https://www.linkedin.com/in/aoifemobrien/

Happier at Work LinkedIN: https://www.linkedin.com/company/happieratworkpodcast/

Podcast Guesting Mastery: https://www.linkedin.com/posts/aoifemobrien_podcast-guesting-programme-activity-7181741261488353282-lVuQ/

Aoife’s podcast picks:

The 360 LeadHERship podcast with Lucy Gernon: https://episodes.fm/1596311791

HR Coffee Time: https://episodes.fm/1578214208

The Zoe Routh Leadership Podcast: https://episodes.fm/1163003618

What Works with Tara McMullin: https://episodes.fm/1054027973

My links:

Website: www.alisonfraser.co

Email: alison@alisonfraser.co

I edit with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

This episode is an interview I did on the Spandex and Wine podcast with Robin Hackney. If you’ve not listened to Robin’s show before then I hope that after this episode you cue up some more of hers.

I recently had a chat with podcaster Aoife O’Brien, the host of the Happier At Work podcast and we talked about guesting on other people’s podcasts and the short and simple email you could send first, so make sure you’ve subscribed to Women Who Podcast so you get that episode automatically in your podcast player.

Support Women Who Podcast with just $5 and get included in my shownotes: https://www.patreon.com/WomenWhoPodcast

Website: www.alisonfraser.co

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

I edit and create audiograms with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1