• Why do brands keep chasing Gen Z?

  • Dec 19 2024
  • Length: 6 mins
  • Podcast

Why do brands keep chasing Gen Z?

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  • Summary

  • Did you know that the average generation Z individual scrolls for 25 meters on his or her smart phone every day? That’s 12 miles a year and demonstrates how tough it is to get successful marketing messages to them. But why are the advertisers even bothering to chase a segment of the market with very little disposable income and very little interest?

    Joining Joe to answer that was Andrew Murray, Executive Director with TBWA.
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